On June 30, the first stop of the national media test drive event "Technology Flagship, Enjoy the Galaxy - Tiggo 8 PRO Unlocks the Future" was officially held in Shangri-La. This test drive started from Shangri-La and passed through the Napa Sea, Jinsha River, and Baima Snow Moun

On June 30, the first stop of the national media test drive meeting of "Technology Flagship, Enjoy the Galaxy - Tiggo 8 PRO Unlock the Future Exploration" was officially held at Shangri-La . This test drive started from Shangri-La and passed through the Napa Sea, Jinsha River, and Baima Snow Mountain. The journey covered national highways, undulating mountain roads, and non-paved roads, posing a severe test on the comprehensive performance of the product. Thanks to the industry-leading intelligent technology and the powerful empowerment of Kunpeng Power, Tiggo 8 PRO gallops on the snowy plateau with an average altitude of 3,459 meters, fully demonstrating the all-scenario ultimate driving control charm of the "Full Range Power Technology Flagship" .

Kunpeng powered by Zongqing to ride on the snowy plateau

Shangri-La, with snowy mountains as a city and golden sands as a pool, is a natural testing ground. The altitude here is high, the air is thin, and the oxygen supply is insufficient. The engine is prone to difficulty in starting, lack of power, and unstable performance. And other issues. But with the blessing of Kunpeng Power, the global power architecture of Chery 4.0 era, Tiggo 8 PRO has always maintained its enthusiasm on the plateau.

During this test drive, the performance of the Kunpeng Power 2.0TGDI engine installed in the Tiggo 8 PRO was amazing. This engine integrates multiple "black technologies", including i-HEC II generation intelligent combustion system, super transient response power system and Chery's original new generation intelligent thermal management system, which makes the oil and gas mixture more even and the combustion efficiency higher. It can burst out a maximum power of 187kW, a peak torque of 390N·m, and accelerate from 0 to 100 kilometers in 7 seconds, which is equivalent to the power reserve of a V6 3.5L engine. It performs quite "calmly" on the plateau, and you can feel a strong "back-pushing feeling" the moment you step on the accelerator. Even when crossing the Baima Snow Mountain Pass with an altitude of 4,292 meters, there is no "altitude sickness" and the power remains constant. On call. From Shangri-La to Baima Snow Mountain, the scenery is breathtakingly beautiful, and the road conditions are also quite "thrilling". There are many sharp bends and side slopes throughout the journey, thanks to the MacPherson independent front suspension + multi-link independent rear suspension, and dual-mode With the perfect combination of EPS electronic power steering and mode, the entire chassis and suspension adjustment of Tiggo 8 PRO appear to be very tough, providing sufficient support when turning, making people very confident.

From the Jinsha River to the Baima Snow Mountain Pass, there is a continuous slope with a step difference of nearly 2,400 meters and a length of more than 60 kilometers. With the help of Chery's "CHERY AWD" full-scenario intelligent four-wheel drive system, the Tiggo 8 PRO rear axle bursts out 3000N ·m powerful torque output, achieving a maximum gradeability of 45%, maximizing the driving experience and helping participants easily reach the Baima Snow Mountain pass. In addition to dealing with steep slopes, this four-wheel drive system created by Chery and the world's top ZF brand can also switch among 6 driving modes in 100ms, which is ideal for dealing with paved roads, country roads, It can handle complex road conditions such as rain, snow and mud roads with ease.

The most powerful smart cockpit in its class allows you to drive calmly and enjoy the secret scenery

If Kunpeng Power provides Tiggo 8 PRO with the hard-core capability to ride on the plateau, then the Lion5.0 AI technology smart cockpit allows Tiggo 8 PRO to explore the secret scenery of Shangri-La, bringing Here comes the fun of leisurely driving.

The moment you open the car door, Chery’s first-ever 24.6-inch Universal Nebula immersive surround screen brings a strong visual shock to people. It adopts a comprehensive surround screen design, combined with a star-studded galaxy surround atmosphere light set full of technology, to create the look of an interstellar aircraft. The cockpit atmosphere, sitting in a futuristic car and riding on the open plateau, makes you feel like you are in a science fiction world. The test drive process became very interesting and fun with the company of Xiaoqi Smart Car Butler 5.0. Xiaoqi Smart Car Manager 5.0 has 6 modules and over 15 emotion recognition interactive functions, which can understand your expressions and feel your emotions.The oxygen area in Shangri-La is thin, so it is easy to feel sleepy while driving. When it finds you yawning, looking around or blinking frequently, "Xiaoqi" will take the initiative to issue a voice reminder or play a piece of dynamic music to help you "refresh yourself" on the road. It can also chat with the driver for a while, help turn on and off the air conditioner/set up navigation, etc. More importantly, it also supports offline wake-up-free voice recognition, passing through sections such as the Jinsha River Valley, Baima Snow Mountain Tunnel and Pass where the network signal is extremely weak. At the same time, "Xiaoqi" can also respond to various voice commands in real time.

The most sci-fi thing is the W-HUD interstellar flight-style head-up display equipped on Tiggo 8 PRO. It can project various functions such as vehicle speed, dynamic ADAS, navigation, etc. onto the windshield, so you can see everything without having to lower your head. This kind of driving information allows the driver to focus on observing the road conditions, ensuring travel safety while not missing the beautiful scenery.

After the 8-hour trek, many participants did not feel tired. This is because the new car is equipped with Chery’s first-ever gravity-free Queen adaptive car, six-sense fragrance diffusion system and other unique configurations in its class, which can effectively It relieves the fatigue of long-distance driving and brings a sense of comfort; it also uses a second-row shared entertainment smart screen unique to its class, paired with SONY's luxurious 10-speaker surround sound and the most technologically advanced ambient lighting set in its class. The driving process adds more fun.

Subverting the traditional model of user co-created test drive activities

In addition to the excellent performance of the product on the plateau, the "Tiggo 8 PRO Unlocking the Future Exploration Journey" also has a major highlight that deserves attention - this is a test drive event entirely co-created with user participation. Test drive activities, from test drive location selection to route planning, to product explanation and sharing, to test drive activity coaches, are all led by users.

In Chery Automobile’s view, users are the product experts who know Tiggo 8 PRO best, and they have the most say and persuasiveness about product performance. In this event, it overturned the traditional test drive model and invited Chery car owners to serve as test drive coaches for this event, leading participants to experience the strength of the product under all road conditions, and passing on the objective car experience from real users to the event Participants explore a new interactive path between brands and users, users and users.

This approach of transferring the initiative of activities to users not only shows Chery Automobile’s strong confidence in the strength of the Tiggo 8 PRO product, but also fully demonstrates the brand’s user thinking. In recent years, Chery Automobile has adhered to the "user-centered" concept and allowed users to participate in the entire life cycle of the brand and products through content co-creation, product co-creation and marketing co-creation, and communicated and interacted with users at zero distance. , forging a deeper emotional connection between the brand and users.

Chery’s user thinking has received positive feedback from the market. In the first five months of this year, as the automobile market continued to be cold, Chery Automobile bucked the trend and rose, with cumulative sales of 277,838 units, a year-on-year increase of 18.9%. Among them, the "champion family" Tiggo 8 series contributed to global sales of 62,439 units, a year-on-year increase of 18.9%. Growth of 4.7%, global cumulative sales have exceeded 500,000 vehicles. As a brand new member of the family, Tiggo 8 PRO’s sales and reputation have exploded since its launch. The current orders have exceeded 25,000+ units, once again consolidating the family’s “championship strength.”

This "Technology Flagship Driving in the Galaxy - Tiggo 8 PRO Unlocks the Future Exploration Journey" uses the mysterious Shangri-La to not only fully demonstrate the full-scenario driving control charm brought by Kunpeng Power, but also the technological wisdom of Lion5.0 AI The intelligent driving pleasure brought by the cockpit also demonstrates Chery Automobile's user philosophy of creating a brand and marketing experience that exceeds users' expectations. With the addition of Tiggo 8 PRO and the enhancement of user stickiness, a younger, more technological and more dynamic Chery Automobile is bursting with strong potential and "rising vertically" in the global market!