Speaking of BMW , we often think of its excellent handling and classic double-kidney grille. After all, these two things are the most impressive aspects of the BMW brand. However, in the past two years, BMW's practices in China have frequently caused resentment among many consumers and even car owners.
No, just in the past June, BMW X3 was complained by car owners about sales fraud and that the functions did not match the promotion. It is worth noting that in the month of June alone, the number of complaints about the BMW X3 was as high as 1,067. What is going on? Let’s take a look below.
Judging from the specific complaints, most car owners complain because the BMW Brilliance X3 uses a castrated version of the ID7 (iDrive 7.0) system. The actual situation is that the car-machine system actually installed by the manufacturer for the BMW X3 is inconsistent with its promotional content.
We can see from car owners’ complaints that the X3 model actually delivered by BMW Brilliance does not have the remote OTA upgrade and voice control functions described in the owner’s manual. What makes car owners even more angry is that BMW Brilliance deliberately conceals defects (differences from the ID7 systems of the 3 Series, X5, and 7 Series at the same time) when selling vehicles, which is a serious violation of the Consumer Protection Law.
Options 4 and 5 in the red circle. Many 2020 and 2021 BMW X3 owners said that their cars do not have this function.
As for the problem complained by car owners, so far, BMW Brilliance officials have not given any explanation. response, so at this point, people can’t help but wonder: Is this an indirect admission by BMW Brilliance of false propaganda and the fact that the ID7 system has been reduced?
There have been more than 1,000 complaints in one month, and judging from such a large number of complaints, we believe that BMW Brilliance officials should obviously pay attention to it. After all, if you really reduce your own allocation, then you should give the car owner some compensation to make up for the loss of the car owner. Instead of refusing to admit or solve the problem like now.
The picture is a screenshot of BMW’s official previous promotional materials
From the perspective of the car owner, the car system lacks OTA upgrades, voice control and other functions. Although it is not enough to affect the driving level, it can indirectly affect its daily experience. . Therefore, if the number of complaints about the BMW X3 and other BMW models remains high in the future, it will inevitably have a lot of negative impact on consumers' attitudes and methods of doing things in China.
2020 BMW X3
2020 BMW X3 interior
You must know that due to vehicle OTA upgrades and voice control reduction issues, the vehicles involved already include 2020 BMW 5 Series , 2020-2021 BMW X3, X4 models, There are more than 200,000 consumers of these models in China, so you can imagine how large their user base is.
2021 BMW X3
2021 BMW X3 vehicle system
What makes car owners really angry is that the BMW manufacturer still has not provided a solution to this matter, and has been evading responsibility, refusing to admit that it promoted this function and blaming the dealer . Faced with such practices and behaviors, it is obviously inconsistent with the style of a large manufacturer.
So we are also puzzled, what is happening to BMW now? Could it be that just because the car sells well in China, it is so blatant to reduce the number of models and ignore consumer complaints? If this is really the mentality, then BMW will fail sooner or later in China.
Finally, do you think BMW’s decision to reduce the number of ID7 car systems is kind? Leave a message in the comment area and let’s discuss it together. (Text/Youshi Automobile Dazhuo)
Note: The pictures are from the Internet, and the rights belong to the original author. Thank you! This article only represents the author’s personal views and does not represent the position of UTV Auto.
