At the same time, as the representative model of FAW-Volkswagen "price-value" strategy, 's new Bora and the new Sagitar will be launched on the same day. On June 28, 2022, the new Bora launched a total of 5 models with 2 power configurations, 200TSI and 280TSI, with an official guide price range of 112,900 to 141,900 yuan. During the launch of
, FAW-Volkswagen specially launched an "online cloud showroom" for consumers to facilitate users to choose cars online. At the same time, it also integrated intelligent AI technology to create the first digital virtual image spokesperson Ida to showcase its products. The latest achievements of digital transformation .
In 2001, FAW-Volkswagen officially introduced Bora into the Chinese market, thus starting its journey of glory in the A-class family car market. For more than 20 years, Bora has been continuously updated and iterated to meet the diverse car needs of consumers, and now has 3.5 million users.
In 2001, the first-generation Bora after entering China came from the German Bora A4. It was an authentic German car. In that era dominated by the "old three", Bora was nothing short of a breath of fresh air. There were times when it was hard to find a car. of grand occasion. Subsequently, personalized models such as the Bora diesel version and the Bora R were successively launched.
In 2008, in order to meet the upgrade needs of Chinese users in terms of space and configuration, FAW-Volkswagen launched the new Bora that is more in line with the needs of the Chinese market. In 2012, Bora once again received a facelift and upgrade. The styling adopted the latest design language of the Volkswagen family, and the equipment was richer. It was regarded as a new generation of Bora.
In 2018, the new Bora based on Volkswagen's latest MQB platform was officially launched, completing seven major transformations and opening a new development chapter for the Bora brand. For more than 20 years, Bora has performed brilliantly in the market, with sales and share ranking at the forefront of China's A-class family sedan market segment. It is a well-deserved "evergreen tree" in the auto market.
Today, for young people in the new era and young people in high-tier cities, cars are no longer just a consumer product, but also an important carrier for their pursuit of poetry and distant places. Against this background, the new Bora has once again been launched with a refresh, with comprehensive upgrades in four major dimensions: interior and exterior texture, power renewal, intelligent safety and comfort experience.
It is particularly worth mentioning that the new Bora powertrain has been upgraded to TSI - 1.2T/1.4T engine. The entire series uses Volkswagen's new generation EA211 series all-aluminum turbocharged engine, with a maximum power of 85kW and a maximum torque of 200N·m; not only that, the engine is also equipped with engine idle start and stop, braking energy recovery technology and low rolling resistance tires, which reduces its WLTC fuel consumption by about 0.2L compared to the previous generation, only 5.78L, once again refreshing the "national "Family sedan" new power standard.
In addition, the new Bora is equipped with a 7-speed manual/self-integrated DSG® dual-clutch automatic transmission known as the golden partner of the TSI engine. Its fuel consumption is about 10% lower than that of a hydraulic automatic transmission, and the upshift speed can reach an astonishing 10ms. Within 10 seconds, it is faster than the manual shifting speed of professional drivers.
In addition to its outstanding power performance, what other product advantages does the new Bora have? For example, the new Bora has a new Lake Berga blue body color. The body size has been increased by 9 mm to 4,672 mm, the body height has been increased by 16 mm to 1,478 mm, the vehicle width is 1,815 mm, and the wheelbase is 2,688 mm; the sunroof size has reached At 833×556 mm, it is currently the largest built-in sunroof in a Volkswagen model.
For another example, the new Bora adopts a suspension design for the first time. The 10.25-inch full LCD instrument and the 12-inch floating large screen are unique among cars in its class. The driving space is covered with a large area of PVC soft material, and the entire series is equipped with super fiber materials. The multi-function steering wheel is more in line with ergonomics, , etc.
In addition, the new Bora engine compartment also has 8 sound insulation measures to ensure that the engine noise is small during idling and driving; and a 100,000-kilometer special vehicle abnormal noise test has been conducted on typical abnormal noise roads. Coupled with the vehicle sealing performance that is better than the industry average, it can provide users with an ultra-quiet interior environment.
In terms of intelligence, all new Bora series are equipped with Volkswagen's latest IQ.Drive intelligent driving butler. All series are equipped with 6 airbags/reversing image/car networking. All series are equipped with the most advanced ESP body stabilization system in its class as standard. It can realize L2 level driving assistance functions, which is at the leading level among similar models.Numerous leap-forward configurations, and no price increase as the volume is increased, make the new Bora the best choice for a national family sedan worth 100,000 yuan.
