In recent years, the sales of French cars in China have been bleak. It seems to us that the French understanding of art, or "romance", is as tasteless as tasteless food and a pity to discard. Although the market performance is relatively sluggish, the DS brand still released the DS 7 Louvre Collector's Edition on the occasion of its tenth anniversary in China. Previously, blind orders for the new car started on June 14 and will be officially launched in China on July 14.
In terms of appearance, although the DS 7 Louvre Collector's Edition is a new model, the overall design does not adopt the design of overseas mid-term facelift models. It is roughly the same appearance as the currently sold DS 7, but the details have been differentiated. The front face of the new car is equipped with a hexagonal dot matrix air intake grille. The DS logo is embedded in the middle of the grille. The grille frame is also decorated with bright black chrome material. The hood is designed with the exclusive Louvre Collection Edition. logo. In addition, matrix LED headlights are located on both sides of the grille, and are embellished with slim chrome decorative strips below, which look very sharp.
Coming to the side, the new car adopts a relatively compact body design. The DS Wing and the compact triangle window are decorated with bright black chrome decorative parts around it. The C-pillar looks relatively sloping, giving it a fastback feel. In addition to the hood, the new car will also have the Louvre Collection's exclusive design badges printed on the doors, roof racks and tail, and the rearview mirror housings will also be equipped with Louvre polygonal decorative elements. In terms of body size, referring to the current model, its length, width and height are 4603/1891/1626mm respectively, and the wheelbase is 2740mm. Compared with models of the same class, its wheelbase length is still at an above-average level.
In terms of interior, the DS 7 Louvre Collector's Edition model still continues the interior design of the current model, but adds exclusive elements in some places to highlight its identity. The I.M. Pei pyramid pattern inside the new car will be presented on the air vents and the Nappa leather cover of the front center armrest box through 3D images and embossing. It is worth mentioning that the DS 7 Louvre Collector's Edition incorporates 115 collections of works selected by the Louvre Museum and the DS Automobile Company team into the car system, including the three museum treasures " Monalie". Shakespeare ", " Victory Goddess " and "Venus with Broken Arms" etc. These works will be displayed on a 12.3-inch high-definition central large screen, and each work is recorded with an official Chinese audio guide that is about 4 minutes long.
In terms of power, the model currently on sale is equipped with a 1.6T turbocharged engine. The maximum horsepower is 180Ps and the peak torque is 250N·m. In terms of transmission system, it will be matched with an 8-speed automatic manual gearbox.
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6 months ago, the DS 7 Louvre Collector's Edition was also sold in limited quantities in overseas markets, with the starting price directly reaching 46,530 pounds (approximately RMB 412,000). It seems that DS's overseas status is quite high-end. . It's just that not many people in China are willing to spend more to buy this luxury brand car. In recent years, with the rise of independent brands and the crazy price cuts of American second-tier luxury brands, the DS brand's living space in China has been further reduced. compression. Even though
may not be able to change the dismal sales, it can integrate a national treasure-class classic element into a French car, and its artistic flavor is still quite good. The editor personally believes that if DS can monopolize some of the advanced technologies of Stellantis Group, open a certain gap with and Citroen in terms of quality and technology, and the pricing can be in line with third- and fourth-tier luxury brands, then there will still be a chance to turn around. . What do you think is the appropriate price for the DS 7 Louvre Collector’s Edition? Please share your thoughts in the comment section below.
