MPV will become a new growth point in China's auto market, and new energy technology is the general trend. So what will be the effect of the combination of the two? It is reported that the Denza D9, which is positioned in the high-end new energy MPV market, has accumulated orders of more than 20,000 units since the pre-sale started on May 16, which shows its popularity.
Denza D9 has launched a total of 4 DM-i super hybrid models, with pre-sale prices ranging from 335,000 yuan to 445,000 yuan; 2 EV pure electric models, with pre-sale prices ranging from 390,000 yuan to 460,000 yuan; 1 This is the first limited edition model with a pre-sale price of 660,000 yuan.
Denza D9 can be said to have its own "hot-selling" halo. It not only has the genes of a luxury brand, but also is empowered by BYD new energy "technological fish pond". The vehicle brings an epoch-making new luxury experience to users from five aspects: "design, ride, intelligence, driving and safety", and also has a strong impact on the traditional luxury MPV market.
According to Zhao Changjiang, general manager of Denza Sales Division, Denza D9’s customer base is not only concentrated in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, but also has a good number of orders in second-, third-, and fourth-tier cities. , which can be said to cover most parts of the country.
In order to better serve users across the country, Denza adopts a direct-operated independent channel model. In order to ensure the on-schedule delivery of models, Denza is making every effort to promote the construction of a channel service system and has added 100 stores in 55 cities. It has expanded from the initial plan to cover 69 cities to 117 cities this year. It is expected that more than 200 offline direct stores will be built this year, and the first batch of new stores will be officially opened in July.
It is reported that Denza D9 will be officially launched in mid-July and will be delivered gradually in late August. By then, there will be more valuable benefits to thank the first batch of users, and continue to add value to this epoch-making smart luxury all-round MPV!
