Text / Bazhen
Produced / Node Finance
On the first day of Chongqing Auto Show in 2022, Zero Motor Vehicle encountered car owners' rights protection. The video posted online by
showed that next to the Leap Motors booth, a female car owner held up a piece of white paper with the words "The new Leap car had a black screen that day, repaired it for half a month, replaced two major parts, promised to return the car but then regretted it", looking around Wandering around, it attracted many people to watch.
Subsequently, Leapmotor responded: "After verification, the user's complaint at the auto show has been resolved."
It is understood that Leapmotor was founded in 2015, and Zhu Jiangming, the former Dahua Co., Ltd. CTO, served as CEO. Currently, its models on sale mainly include three models: Leapmotor T03, Leapmotor S01, and Leapmotor C11, which are positioned as mini cars, small cars, and medium-sized SUVs respectively.
Rights Protection Site The model the woman is involved in is Leapmotor C11, which is also the first SUV launched by Leapmotor. It will be officially launched in September 2021, with an official guide price of 159,800-199,800 yuan.
In March 2022, Leapmotor announced an increase in the official guide price of the C11 model. After the adjustment, the price will be 179,800-229,800 yuan, with the highest increase reaching 30,000 yuan.
public data shows that from January to May 2022, Leapmotor's delivery volume reached 40,735 vehicles, a year-on-year increase of 347%, ranking third in the car-making power after Xpeng Motors, Nezha Automobile, Li Auto Four.
In the whole year of 2021, Leapmotor delivered a total of 43,748 vehicles, a year-on-year increase of 443.5%.
is divided by car model, and the cheapest T03 is still the company's "backbone". A total of 26,650 vehicles were delivered from January to May, accounting for 65% of the total delivery volume of Leapmotor.
Although the delivery volume shows a trend of accelerating, in terms of profitability, Leapmotor still has a long way to go.
The prospectus submitted in mid-March this year shows that Leapmotor delivered 1,037 vehicles, 8,050 vehicles and 43,748 vehicles respectively from 2019 to 2021. The losses for the year attributable to equity holders were approximately 901 million yuan and 11.00 million yuan respectively. billion and 2.846 billion yuan, with a total accumulated loss of more than 4.8 billion yuan in three years.
simply calculated that the gross profit margins of Leapmotor were -95.7%, -50.6% and -44.3% respectively, and the corresponding losses for bicycles were 869,000 yuan, 137,000 yuan, and 65,000 yuan, which put great pressure on survival.
However, a rights protection incident broke out at an important juncture of the sprint for IPO, which may have a certain negative impact on it. Node Finance will continue to pay attention.
Node Finance Statement: The content of this article is for reference only. The information or opinions expressed in the article do not constitute any investment advice. Node Finance does not assume any responsibility for any actions taken due to the use of this article.
