"The first domestic model equipped with the new lion logo", "Little Junior Sister Léa", Yuanverse press conference... Recently, the first show of Dongfeng Peugeot's new 408 has been abuzz in the media circle. As a masterpiece of Dongfeng Peugeot promoting brand renewal, the new 408 is remembered for its unique label and outstanding marketing, as well as its attractive new retail policy and extremely sticky user operation method. When the excitement subsides and we return to the reality that consumers and users are concerned about, let’s talk seriously about whether this new 408 is still worth consumers’ money.
In terms of product concept, the new 408 is different. We can clearly feel that the "simple" naming of the new 408 deliberately emphasizes the concept of "new". Indeed, from the perspective of Peugeot , at the brand level, the new 408 is the first model launched in the Chinese market since the Peugeot brand was refreshed with the new Lion logo. For Dongfeng Peugeot, the new 408 is an important achievement in accelerating the implementation of brand renewal. For users and consumers, it is more practical - a product with a lifespan of nearly 12 years is ushering in a new update. Especially at the consumer level, can the new 408 satisfy consumers? The answer is yes.
The first thing is design. Peugeot's new 408 adopts the latest design language of the family - a design language that has become a classic but never goes out of style. Its biggest highlight is the lion soul front design that fascinates French fans. This design has been successfully used on several Peugeot models.
On the new 408, the design of lion soul aesthetics makes the new lion logo the focus of the entire body aesthetics. The dot matrix sequence in the star-moving dot matrix grille is like stars and the moon surrounding the new lion logo, which has outstanding visual effects. The lion-eye LED headlights are bright and vivid, showing off the lion's style. Half of the essence of Lion Soul's aesthetics is outlined by the pair of sharp fangs daytime running lights. Compared with lazy Japanese cars and slightly dull German cars, it shows the unique dynamic of French cars. and aura.
The waistline design of the new 408 is also quite lion-like, especially the 17-inch diamond-cut aluminum alloy wheels, which once again enhance the sporty temperament of the new car. The lion claw LED taillights at the rear of the car body are another design essence. The three built-in light strips look like the effect of a lion's claws crossing. At the same time, combined with the blackened lampshade design, the gradient effect is eye-catching.
The interior design of Peugeot is more exciting than its appearance. The new 408 adopts Peugeot’s family-style i-Cockpit cockpit design, which takes into account the space and texture that Chinese people care about.
The first thing you see when you sit down is the clear and layered center console. Yes, the center console divides the sight area and the control area into two. The advantage of this is that it can create a calm driving control of "keeping hands on the wheel and eyes on the road". In terms of configuration, all new 408 series come standard with a 12-inch LCD combined instrument panel and a 10-inch smart high-definition touch screen, which not only brings a more efficient information reading experience, but also creates a pleasant entertainment audio-visual experience. The golden triangle design of the i-Cockpit also creates a more sporty C-position driving feeling for the driver.
In terms of texture, the new 408 adopts a small multi-functional racing-style steering wheel, which is sportier in size and grip. The middle part of the steering wheel is inlaid with a new sharp shield-shaped lion logo, which is very delicate. In addition, in terms of details, the floating central control screen, air outlet panel and silver decorative panels running through the left and right also convey the French car's demanding texture. The piano-style keys combine classic and modern aesthetic textures, making them unforgettable. In terms of
intelligent technology configuration, the new 408 is equipped with the newly upgraded Blue-i3.0 intelligent network connection system, providing users with a smoother and more efficient intelligent interaction experience. Of course, no more information about the new car has been released yet. If it has more intelligent configurations, it will be more worth looking forward to.
In terms of space, the new 408 inherits the current model’s habit of not skimping on body size. The length, width and height are 4750/1820/1488mm respectively, defining the largest body in its class. The ultra-long wheelbase of 2730mm brings a riding experience comparable to that of a B-class sedan. The layout of the storage space is also very regular, which facilitates the effective storage of objects. In terms of power configuration, the new 408 inherits the powertrain of the current model. Let consumers pay for it with higher displacement and robust transmission configuration.The 1.6T engine can output 170 horsepower and a maximum torque of and of 250 N·m. The 6AT transmission also has better performance than the CVT and DCT transmissions on the market. You know, in the compact joint venture car market of the same level, the 1.6T+6AT powertrain is actually scarce. Whether it is the 1.4T+7DCT of Lavida , the 1.3T+6AT of Yinglang, the 1.2T+10CVT of Ralink or the 2.0L+6AT of Angkesaila , they cannot compare with the new ones in terms of power book data. 408, the market reputation also lacks some momentum.
In addition to the official content of the new 408, the quality of the new 408 is also worth looking forward to. The current 408 has left a deep impression on consumers with its excellent quality. It has been awarded the "CN95 Healthy Cockpit-Fresh Air Cockpit (Class A)" certification issued by the domestic authoritative organization Huacheng Certification Center of China Automotive Technology and Research Center. mark, and withstood the high-temperature VOC test conducted at the China Automotive Research and Development Automobile Inspection Center with excellent quality. As the first Peugeot model in the domestic market to carry the new Lion logo, the new 408 will undoubtedly bring more surprises due to its excellent quality.
In addition, the new 408 adopts a new retail model, which effectively eliminates the shortcomings of traditional retail models such as information asymmetry. With the advantages of transparent prices and no need for negotiation, consumers can buy cars more easily and with confidence. It also launched a series of early booking benefits, including super surprises such as "Be the first to book the new 408, get a 2,000 yuan gift for 9.9 yuan; settle in Soxiao community immediately and enjoy seven levels of privileges", including first access to a party for thousands of people and a hundredfold deposit expansion , digital collection debut, crazy Friday, super partners, charming community life and celebrity roundtable party, including multiple gifts.
"Sou Xiao Community" is an interactive platform launched by Dongfeng Peugeot specifically for "lion fans". "Lion fans" can unlock various exclusive benefits, participate in car enthusiast activities, interact online with Dongfeng Peugeot's products, services and brand leaders in "Souxiao", and enjoy "new French style and new experience". Dongfeng Peugeot hopes that every partner who moves in can feel the purest French charm of Peugeot.
Returning to reality from the metaverse, is the new 408 still a product worth buying? In addition to the special strategic positioning and brand concept given by Peugeot, the new 408 is obviously a highly competitive car in terms of styling design, product configuration, quality level and sales policy. This is not only due to French cars' consistent pursuit of design and craftsmanship, but also due to Dongfeng Peugeot's insight into the market and its determination to continuously promote "customer-centric". From this point of view, the new 408 not only has outstanding marketing methods, but also deserves consumers to buy with confidence.
