After electric vehicles seized the two highlands of "intelligence" and "technology", they began to attack "luxury".
In the past era of fuel vehicles, although luxury cars have never been clearly defined, in the minds of most consumers, luxury cars can be roughly equal to customized cars.
However, as the prices of luxury brand models drop, and more and more More and more domestic brands have joined the competition for "luxury cars" and launched a series of models that are full of luxury but are not expensive. The price boundary of "luxury cars" has become increasingly blurred, so that "luxury cars in the end" have become increasingly blurred. "Whether it depends on price or product strength" has become a question to be discussed.
Today, we will try to answer this question by taking the new "quasi-hot model" Leapmoon C01 as an example.
Before answering the question "Do luxury cars depend on price or product strength?", let's go back to the original starting point, that is, what is luxury?
In the author's opinion, luxury cars are not only a symbol of status, but also an attitude towards life. To satisfy luxury, at least three conditions must be met: luxury for vision, technology for driving, and comfort for experience.
The visual effect is a kind of logic that speaks by feeling. For example, no one will call a Hongguang car a broken car, and no one will think of a Hongguang car as a "luxury car."
On May 28, Leapmotor C01 made its first public appearance at the 2022 (26th) Guangdong-Hong Kong-Macao Greater Bay Area Auto Show. According to the latest official data released by Leapao, Leapao C01 started pre-sale on May 10, with orders exceeding 20,000 units in 4 hours, orders exceeding 30,000 units in 48 hours, and orders reaching 45,000 units as of May 27. .
Judging from the on-site situation, the new car halo effect of Leapmo C01 is indeed powerful and has attracted much attention. Different from the simple description in the product information and the distortion of the renderings, the Leappo C01 real car is recognizable.
In terms of styling design, the front face of Leapmoon C01 adopts a fully enclosed design, with a through-type interactive light strip, which not only adds to the layering of the design, but also highlights the technological sense of the vehicle.
I have only seen this design style on one concept car, especially the through-type light strip design, which is commonly used in tail lights. It is the only one used on mass-produced headlights, Leapmotor C01. This unique design sense is like an exclusive identity authentication. It is very eye-catching in a sea of cars, and it is easy to recognize the identity of Leapmo C01.
After this light strip is turned on, it will not only show the dynamic effect of flowing water and breathing, but also customize the interactive light language, which has a strong visual impact. In addition, it supports remote diagnosis and OTA upgrade, which is always updated.
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body side , through the combination of a simple energy-accumulating surface and a streamlined slip-back curve, it shows that it is ready to go. The frameless door and hidden door handle design not only makes the visual effect more integrated, but also can effectively reduce wind resistance.
