Text/Leilei
Recently, the Passenger Association announced the sales of passenger cars in September this year; in September this year, the domestic car category achieved sales of 766,000 vehicles, an increase of 4.3% from the previous month.
The one who won this month's car category sales is still the annual subscription user-"Nissan Sylphy ".
This also shows that the Chinese auto market is really not that Versailles, fuel-saving and a lot of space is still the super core demand of the vast majority of people.
The runner-up in sales this month is the Hongguang MINI EV model. Hongguang MINI EV seems to have nothing to do with Hongguang, but it has successfully inherited Hongguang's best-selling. Hongguang MINI EV is an extremely precise positioning product, mainly anchored in the third and fourth-tier markets to meet the daily travel needs of consumers. With an ultra-low starting price of 28,800 yuan, it grabs a wave of scooters and motorcycles. Market. Although Hongguang MINI EV has many shortcomings, such as only 120 kilometers of battery life, no airbags, narrow space, no fast charging, etc., it squeezes the price to the lowest on the basis of sufficient use, so that more people can easily own one. Cars.
Since it is the people's scooter, you must hear the people's voice. Wuling officially launched the Hongguang MINI EV Macaron version. The new car and the color research institute PANTONE released three new car paints and color matching designs: white peach powder, avocado green and lemon yellow, and also used a more retro wheel shape.
The third place in sales this month is the Volkswagen Lavida model.Actually, this is a car that suits the preferences of domestic consumers, but the Sylphy, which has always been beaten, is indeed the resentment that has accumulated in its heart for a long time.
But after careful analysis, it is actually quite normal. Currently known as the Sylphy Classic, it is the " new Sylphy " two years ago. The current LaVida Qihang is an old car that has been launched for a long time. Therefore, in the low-line market, the Sylphy Classic is compared with the LaVida Qihang. At least in appearance, there is no such outdated style of open fire.
The fourth place in sales this month is the Tesla Model 3 . For Tesla, the Model 3 is definitely the hero model. It will turn the entire company back into profit and allow more traditional car manufacturers to face up to this heterogeneous opponent.
For China's new energy market, Model 3 is equally important. It not only allows more people to experience the fun of electric drive, it has also become a benchmark for many new forces in car building. At the same time, the popularity of Model 3 also contributed to the reduction of power battery costs to a certain extent. However, it seems that Tesla should also learn how to treat customers correctly.
The fifth place in sales this month is the Volkswagen Bora model.
The dual-car strategy of the new Bora/Bora Legend has indeed allowed it to cover a wider sales range.
ranked sixth in sales this month,It is the Geely Emgrand model. The shrewdness of the brand-new Emgrand model product setting is indeed worth learning from the product manager.
Very high comfort configuration (all standard full LCD instrument & touch car networking car machine), enhanced chassis texture are all presumptuous of this car. However, it only provides 1.5L naturally aspirated conservativeness, but this car is very smart and restrained; so as to maintain a very competitive (that is, cheap) price for this car; at the same time, it avoids competing with Binrui/ 帝豪GL The head-on conflict between these brothers.
The seventh place in sales is the Buick Yinglang model. In this price range, Yinglang's appearance is quite good. In the car, Yinglang also shows a good sense of design, but it is not difficult to see its positioning from the injection-based materials. Two aggressive models even replaced the central control screen with a plastic cover.
Returning to the topic just now, there is a difficult multiple-choice question on the cash Hideo. There seem to be four 2021 models, but in fact there are only two configurations: aggressive and elite. Each configuration corresponds to a 1.5L naturally aspirated four-cylinder engine and a 1.3T turbocharged three-cylinder engine, and the price is the same. Buick returned the four-cylinder engine this time and gave the consumer the right to choose. It is up to you to pursue the inner comfort of the four-cylinder engine or whether you want better power performance.
The eighth place in sales is the Honda Accord model. The newly launched mid-term facelift model has indeed greatly consolidated the competitive strength of this car.
But the lack of car chips,It really hurts Honda. I believe that after the chip problem is solved, the Honda brand will have a strong rebound.
The ninth place in sales this month is the Nissan Teana model.
"It’s a good job to pick it up" is perhaps our most appropriate description of this wave of Nissan’s sales. The Accord, which is trapped in chip shortages, is full of cold faces after the mid-term change. The unrelenting Camry reflects that the current car is relatively abundant, and the very high discount Teana is so approachable.
The BYD Qin PLUS DM-i model that won the tenth sales this month. DM-i hybrid is the highlight of this year’s BYD. It is different from the previous DM hybrid. DM-i focuses more on fuel economy performance. In this hybrid system, there is an ultra-high thermal efficiency Snapdragon. Cloud engine, super hybrid dedicated blade battery , high-efficiency vehicle, engine, motor, battery control system, these are the crystallization of BYD's top technology.
At present, Qin PLUS DM-i's orders have been much higher than its existing production capacity. This is evident in the market acceptance. After more than ten years of deep cultivating new energy, BYD can finally win the market with hard-core technology. It's not easy.
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