's recent entertainment circle can be said to make the majority of people who eat melons addicted. The "Shuang" with an average daily income of 2.08 million has caused widespread discussion on the entire Internet, and even a new unit of measurement has appeared because of this. Equal to 640 million), for example, Maimaijun with a monthly salary of 3000 is equal to 0.00000469 cool, and the annual income of Internet giants such as Baidu , Tencent and Alibaba is only "Baishuang".
In addition to a certain cool, there are also some details in the entertainment industry. Because of their handsome looks, their names have gradually become adjectives. Like the most familiar Peng Xyan and Wu Xzu, they have become the "national husbands" of thousands of girls. , is the ideal appearance of every big boy. Anyone who thinks he is handsome will call himself a local Peng Xyan or Wu Xingzu. For example, Maimaijun is Guangzhou Wu Xingzu. It's just that Maimaijun sees through the world and resolutely starts a car editor.
In the automotive circle, there is also such a thing. Some models have become benchmarks at the same level by virtue of 's reliable quality and excellent product strength, and even become an important standard for to measure the excellence of other models. For example, the Toyota Highlander , which is most familiar to the majority of consumers, is often "touched" by major car companies. It's a slap in the face, and the "touching porcelain" Highlander has always had no good results. Either it was forced to stop production, or the sales were bleak.
But despite this, why are there so many new star models that continue to benchmark the Highlander? Because it is the benchmark of medium-sized SUVs, reliable quality, large space and "perverted" value preservation rate are the capital of Highlander's indulgence, whether it is market word of mouth , user base, or brand , etc. Dominance is the most recognized model by consumers.
The picture shows a new generation of Highlander
If a car carries the slogan of surpassing Highlander, it will make consumers feel that this car is very good and worth seeing, so we often see such words: "The space is larger than that of the Highlander, the value retention rate is higher than that of the Highlander, the quality of the Highlander, but the price is only half of it, and the so-called American Highlander, etc." It can be seen that consumers and the majority of car companies recognize Highlander, especially for media such as Maimaijun, as long as the word "Highlander" in the title can increase a lot of traffic.
In addition to the Highlander, the same is true for the Honda Civic . Since Honda released the tenth-generation Civic in 2016, with the young sports styling design and excellent power system, it instantly detonated the market and won many young people. The favor of consumers has become Dongfeng Honda's third core product after the CR-V and XR-V to reach the sales level of 10,000 units. There was even a phenomenon of raising the price of 10,000 yuan at that time, which shows the madness of the Civic. .
Although the current 11th-generation Civic has been released overseas, most consumers still prefer the more individual and sporty style of the current Civic. So far, the 10th-generation Civic has been online for five years. , In the past five years, the total sales volume has exceeded 900,000, and it is the well-deserved king of sports sedan, and it is also a model for other models to learn.
At present, whenever there is a sports sedan on the market, without exception, it is a clamor: the appearance exceeds the Civic, the power crushes the Civic and the space does not lose the Civic and other propaganda slogans, but the sales are often less than a fraction of the Civic, and the reputation and quality are even more It can't be compared with the Civic. It's not buying and buying. In the compact car market, there is really no sports car that can reach the influence and appeal of the Civic in a short period of time.
In the mid-size sedan market, the competition is more intense, each major car series has its own magic, but the most outstanding performance is the Japanese and German, whether it is Accord , Camry , or Passat , Magotan was once known as the benchmark, leading the new trend of in the car circle. However, from beginning to end, in the hearts of many consumers, Magotan is the real benchmark, a perfect model integrating history, reputation, sales, and product hard power, and it is also the object of other brands to learn from.
In the face of an increasingly younger consumer market, many models are changing their styles and taking the route of youth sports. Among them, the successful transformation belongs to Accord and Magotan. The former has been replaced in 2018, less than three months. Pull down the Magotan and upgrade it to the top of the mid-size sedan market. It will not be caught up by the Magotan until 2021. Although Magotan failed to become the top seller during this period, its sales volume remained in the top three. While continuously improving product strength, its calm and atmospheric business style was still retained, and it was second to none in the creation of a sense of luxury.
Many car companies will use the Magotan as a comparison after a new mid-size sedan or a facelift, and they have never lost in the comparison parameters. What power surpasses Magotan, technology sense surpasses Magotan, wheelbase rolls over Magotan and its grades crush Magotan, etc., but the sales volume has never been won. You say that this is very infuriating.
The three cars mentioned above are only representative of them, and there are many models that are also studied. Whether it is Highlander, Civic, or Magotan, they all have super brand appeal, reliable quality and excellent Its product strength is already a model in the automotive circle, an example for other models to learn to catch up, and a standard used to measure whether other models meet the standards.
