On March 8, the AX7 PRO, the main sales force of Dongfeng Fengshen, added a "Julang Version" model, which was priced at 133,900 yuan. The new car is set to be higher than the previous smart version (123,900 yuan) and the same as the Zhiyu version (133,900 yuan). There are certain configuration differences between the two models, aiming to provide consumers with more choices.
As a new model, the Fengshen AX7 PRO Julang Edition continues the appearance design of the current model, with a hexagonal air intake grille on the front face, the new "AEOLUS" brand LOGO, body surround and front and rear insurance More poles are decorated with red trims to highlight individuality. The interior also has not changed too much. The combination of the central control LCD touch screen and the digital instrument panel enhances the overall sense of technology. In terms of body size, the length, width and height of the vehicle are 4650/1880/1690mm respectively, and the wheelbase is 2715mm.
The new car mainly makes a big fuss on the configuration level. On the basis of the smart version, leather seats (black) + co-driver electric adjustment, mobile phone wireless charging, and Danish Zunbao audio are added. At the same time, the 10.25-inch central control screen is equipped with WindLink5.0 artificial intelligence vehicle system, 5 years of unlimited traffic (including all services), keeping up with the current trend of intelligence, with a voice recognition rate of 98%, supporting remote unlocking, Bluetooth keys, and My music, Baidu Maps and other applications
In terms of power, the new car continues to be equipped with a 1.6T engine, using TVDI core technology, with a maximum power of 125kW and a peak torque of 250N·m, matching Aisin's third-generation 6AT gearbox.
Competitive product analysis:
AX7 competition at this price has become fierce, not to mention that the joint venture brands are self-owned brands and there are too many models. The top sales list of Haval H6, Changan CS75Plus, Geely Boyue and other models In this price range, the AX7 has actually been in the market for quite a few years, but it has always been tepid, and even the current sales are not as high as before. In particular, Haval H6, CS75 and other brands have completed the replacement.Its market share is further reduced. What Dongfeng Fengshen should consider is the characteristics of its products in this price range, to impress consumers by targeting one of their consumption points, so as to meet consumer needs and further increase sales. Otherwise, if the waves are washed away, the AX7 will become more and more marginalized. .
Veteran driver's comment: Excellent handling performance is the market-keeping skill of Aeolus AX7. After the brand-new "Aeolus Track Logo" AEOLUS and PRO models were launched last year, the brand has been further rejuvenated. This time the addition of "Julang Version" has improved the comfort and intelligence of the vehicle to a certain extent.
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