The Spring Festival, which is a one-year break in 2020, will be released in 2021.
Obviously, this year's New Year is stronger than usual. Even if some people celebrate the New Year in place, the new year's taste reveals our passion for life and our vision for the future.
The scene of the New Year is that the city is empty and the countryside is full.
For the neighbours in the village, the seven aunts and eight aunts at home, the car is still a rare thing. Only a few acres of land and the few rural people living on the subsistence allowance need to go out and walk. Farming in the city can solve the livelihood problem.
The car is nothing but a big part of life for rural people.
I wonder what car to buy. It has always been a topic that people in rural areas can’t get around. Look at what car your neighbors bought and how much you spent on buying a car. The most topic.
When buying a car this year, it is obvious that there is a new outlet. Car purchases are still mainly concentrated in 100,000-class products, and there are two significant changes compared to car purchases in previous years.
First, brand concentration is becoming more and more obvious.
Second, too low-end models are difficult to see.
In the past three years, many brands have been expelled in the industry knock-out competitions, especially the second-tier brands have disappeared. The once smaller companies such as Zotye, Huatai, Lifan, Mustang, Changsu, Bisu, etc. have completely disappeared this year, and replaced by the same The prices are Geely, Changan, Great Wall and other self-owned brand models.
In particular, the sales of Great Wall, Geely, and Changan among the 100,000-class domestic cars accounted for nearly 50% of the total sales of domestic-made cars. Due to the low price and size, the 100,000-class market where domestic cars are mainly rooted has become rural The first choice when choosing a car in the market.
In the past two months, the most questions I have received are: what kind of car I want to buy for 50,000 yuan, what do you think I want to buy an SUV for 100,000 yuan, what do you suggest? ?
In the third-, fourth- and fifth-tier markets of the Central Plains, the budget for buying a car is concentrated within 100,000, and domestic cars and SUVs have become the first choice for buying cars.Taking Henan as an example, a survey has been conducted and it shows that the sales volume of SUVs within 100,000 is very large, especially the entry-level models with low price and large size such as the Vision SUV, Haval M6, Auchan X7, and Jitu X70.
Long-term market rendering has made contemporary consumers have begun to reverse traditional perceptions. Joint venture brands will not release more mainstream technologies in the market within 100,000, and will not decentralize excellent materials and configurations. The only remaining technological advantages are priced. Limited.
On the contrary, the core matrix of Chinese brands is the 100,000-level market. Mainstream technologies and rich materials are released one after another. This fundamentally changes the car-using scene. For more user groups, they are more willing to accept and user groups. Integrated domestic car.
So what we see is that low-end joint venture vehicles are difficult to develop in this market, and entry-level joint venture vehicles such as Santana, Rena, and Yaris no longer have any sense of luxury.
Under the impact of domestic cars, the consumption concept of the entry-level market has completely changed. Measuring the level of horizon by product value has become the key to rural car selection. Obviously, choosing Jetta in this era is no longer arrogant than those who drive Haval H6.
The evolution of the times tells everyone that the rise of domestic cars is faster than we thought. For pragmatic rural consumers, the life after using the car is more practical, and the lower the price paid for this new life, the better.
Chinese brands have moved the rural market with sincerity. The next stage will shake up more user groups, with higher prices and better products to serve more user markets.
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