I want to shoot beautiful insurance short videos, but the tools are limited, what should I do? I believe many people have encountered this problem. Whether it is for personal reasons or cost considerations, they do not have sufficient budget to purchase high-end equipment to support short video shooting. But do you have to use those expensive equipment and software to shoot and produce insurance short videos? Can’t simple tools produce excellent works?
is obviously not. After mastering certain shooting skills, we can still shoot high-quality short video content using mobile phones. The most common problems when shooting with mobile phones are clarity and unprofessional appearance. As long as these two problems are solved, the quality of our insurance short videos will definitely not be inferior to those produced by thousands of professional equipment.
To solve these two problems, we can start from three aspects, shooting tools, auxiliary tools, and screen setting .
01
First of all, it is a shooting tool. When shooting with a mobile phone, we try to use the original camera. This way the picture quality and pixels will be higher, and it will be clearer. As for the retouching of portraits, you can leave it to post-production. Of course, some people who find post-production troublesome can also use a beauty camera.
After all, girls still want to look more photogenic, so when we choose the shooting function, we should try to choose the most native version of the lens in the APP, and do not add any exaggerated filters, which will appear insincere and unprofessional. Boys can choose to use the MEN mode of shooting. Don’t be too oily and pink, as this will also bring a bad viewing experience to the audience.
The problem of unprofessionalism and clarity generally comes from the filter function of the beauty camera. Be sure to lower the filter value and keep it natural. Don’t be too different from yourself, so that customers can at least feel that we are Be sincere.
02
The next step is the auxiliary tools for shooting. These auxiliary devices can make the picture more stable, the picture quality clearer, and the sound quality cleaner.
The first is the fill light, which can adjust the brightness of the picture and the warmth and coldness of the color tone. It is sufficient for most people shooting short videos, making portraits look brighter and more natural. We don’t recommend overly professional fill-light equipment. We are not shooting movies, so we don’t need so much light and shadow design. It is enough to make the picture look clean and pleasant.
The second recommendation is the clip-on collar microphone. It is recommended to choose a wireless microphone connection as much as possible. One is because the picture will be more beautiful, and the other is because many newer mobile phones require an adapter for wired microphones, which is not so convenient. This equipment is actually not expensive, but don’t be cheap, our goal is to make our voices sound better and clearer. The effect of inferior equipment is sometimes worse than not using a microphone.
finally recommends brackets. There are many kinds of brackets, adjustable, non-adjustable, and various heights. How to choose depends on what application scenario you are in. For example, a short stand is more suitable for shooting on a desk. If it is a flexible and moving shooting scene such as outdoors, you can choose an octopus-style stand. In addition, when shooting outdoors, especially during sports, a stand with a gimbal is an essential tool. Simply put, the gimbal is a horizontal stabilizer that can reduce lens shake, ensure smooth shooting and the stability of the lens, so that viewers will not feel dizzy when watching videos.
03
Finally, regarding the screen settings, remember two major points: a clean background and a quiet environment. Find a quiet environment and tidy up the background before shooting. When photographing people, pay attention to the composition and proportions of the portrait - it should not be too close to the camera or too far away. A mid-lens lens is most suitable. If you can't find the right position at once, you can try it on the lens first. After you find the right angle, make a mark to mark the position.
Another important point in screen setting is the application of light, so I have introduced fill light to you before. Whether it is day or night, or cloudy or sunny, the light must be sufficient. The short video we make for insurance is not an artistic creation. It must be clean and bright. That's the first priority.
There is also the issue of picture clarity. The camera of the mobile phone can be set to 1080P, 60 frames, or 4K, 60 frames (which will consume more memory). 60 frames means taking sixty photos in one second, so that the video will appear smoother. Of course, if you are just doing oral broadcasting, 30 frames may be enough.
If you do these three things well, the quality of your video will definitely be greatly improved. In addition to picture quality, we also need to pay attention to the theme direction of short videos when shooting with mobile phones. Whether you are making a spoken word video, an interview video, or a vlog recording life, the choice of shooting techniques will be different depending on the direction.
The most intuitive difference is the horizontal screen or the vertical screen. Generally speaking, oral broadcasts are more likely to use the vertical screen, which can shorten the distance with the audience, while other forms such as VLOG or interviews are more likely to use the horizontal screen. This is because horizontal shooting can accommodate more people and wider scenery in the lens, and vertical shooting can show more complete characters and higher backgrounds, so different video directions correspond to different shooting techniques.
Of course, don’t worry too much about not knowing what kind of video is suitable for what kind of technique. The screen ratio can also be adjusted through post-editing. This is why it is said that a good post-editing can defeat thousands of troops. Professional This is the last word for people to do professional things. How about
? After listening to it, you feel a little enlightened. It turns out that you can shoot good quality video material with your mobile phone. Of course, as for post-editing, I suggest leaving it to a professional team. After all, the cost of this thing is higher than shooting, and if you don’t do it well, you will easily lose all your efforts and the impact will be irreversible, so it is still recommended to let professionals do it professionally. matter.
Otherwise, the labor cost, wealth cost and time cost that we managed to save during filming will all be thrown back in the post-editing step. To describe it in two words: is in vain while playing .
