Maternal and infant health is the cornerstone of the health of the whole nation, and it is related to people's livelihood and happiness and social development. On November 6, Danone Nudeshia reached a cooperation with China Women's Development Foundation at the CIIE, and launched a series of activities for "She Guardian" health charity projects to jointly protect the health future of China's maternal and infant health.
Danone China Vice President Zou Chunyi said, "Maternal and infant health is the cornerstone of the health of the whole people. For many years, Danone has always adhered to the 'dual commitment' and continued to promote social progress while achieving commercial success. In this process, Danone Nudeshia is based on its own professional advantages and working with social resources from all parties to make nutrition and health more accessible. We have brands such as Aidamei3, which are widely loved by Chinese consumers, and adhere to Nudeshia ht The nutritional scientific research results of ml2 advocate pioneering parenting concepts and caring for the nutritional and health of Chinese maternal and infant groups. Through the 'She Guard' health charity project, we hope to help Chinese mothers achieve better feeding. We also hope that with the help of the spillover effect of the CIIE, scientific research results can benefit thousands of households faster and continuously empower maternal and infant nutritional health. "
As the most important role in fertility, mothers are suffering from health challenges and face many difficulties in feeding. Against this background, Danone Nudesia joined hands with the China Women's Development Foundation to provide mothers with practical health support and parenting consultation through the "She Guardian" health charity project, helping to optimize the fertility environment.
It is understood that Danone Nudeshia will donate the "Mother's Health Express" to the newborn province, including Henan and Guangdong, to provide services such as transferring maternal and maternal mothers to help the "urgent" needs of mothers in the two places. In addition, the two parties will also invite many obstetrics and gynecology, pediatrics, and nutritional experts to open a series of online public welfare classes to explain the health knowledge required at different stages including pregnancy, postpartum breastfeeding, infant and toddler care, to help women and their families more conveniently obtain authoritative and scientific "correct solutions" to the problems of pregnancy.
At present, more and more new generation mothers hope to use digital means to obtain professional feeding support anytime, anywhere. Danone Nudesia launched the "one-stop smart feeding platform - Aptaclub feeding freedom" at the CIIE last year to help Chinese parents deal with feeding problems. With the help of the "Feed Free" platform, Danone Nudeshia has given Chinese mothers a variety of digital tools such as gold poop decoder, breastfeeding tools, and complementary food tools at one time, fully supporting the scientific feeding needs of "pioneer" mothers at different stages. "Feed Freedom" will continue to gather Danone Nudeshia's global scientific and technological achievements and the power of Chinese authoritative experts to strengthen the creation of knowledge, experts, activities and other contents, and jointly protect the growth of Chinese babies.
[Reporter] Zhao Binghui
[Author] Zhao Binghui
Southern Charity +
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