You have seen shared power banks, shared bicycles, and shared bag retrieval machines, but have you seen shared toys? Recently, there has been a wave of toy sharing across the country. It is said that you can rent brand-name toys for only ten yuan.
What do "novice parents" think of this very novel "shared toy store"? What are the business logic and industry trends of shared toy stores?
This kind of shared toy store is different from vending machines. It is in the form of a physical store. The shelves in the store are filled with toys of various colors. There is also an area for children to play. It can provide high-end toy rentals for children aged 0-6. service. Usually, the sales model of this kind of store has three types: daily rent, weekly rent, and annual stored-value card. Under normal circumstances, it is the most cost-effective to apply for a stored-value card.
By scanning the specific rental applet, you can clearly see the rental price of each toy, and you can place an order through your mobile phone. After the rental toy is returned to the toy store, the toy store clerk will conduct a full range of toys Disinfection, so that parents who come to rent toys for their children can safely give them toys.
Is this business really profitable? In fact, the toy leasing that appeared as early as 2000 was just because the business philosophy was too advanced and the lack of market maturity disappeared. But now it is different. With the rapid development of the sharing economy in recent years, toy leasing has In order to create a bright future, we will open stores across the country through a combination of online and offline. The cost of opening a shared toy store roughly includes the initial investment of 30,000 yuan, the initial fee of 30,000, and the toy 30,000. A total of 90,000 yuan. If the location of the store is good, the weekly profit is about six to eight thousand for three months. The left and right will be able to pay back.
Although in the eyes of investors, shared toy stores have great market prospects, parents don’t think so, and many parents are skeptical.
Some parents with higher acceptance said: "Toys are getting more and more expensive. Smaller assembled toys are 50 or 60 yuan, and the price of more delicate big toys is around 200 to 300 yuan. Moreover, children love the new and dislike the old at a very fast rate. quick,Compared with renting toys, renting toys is more cost-effective. "; There are also some parents who think: "Since they are shared toys, there must be many children playing. No one can guarantee that toys played by many children are hygienic. Although the store says they will be disinfected, they have not seen it with their own eyes. worried.
According to the "2020 China Sharing Economy Development Report" released by the National Information Center, China's sharing economy has been on a growing trend in recent years. In 2019, the transaction size of China's sharing economy market was 3,282.8 billion yuan, an increase of 11.6% over the previous year. The development of the sharing economy has become an unstoppable trend. Therefore, entrepreneurs have never given up looking for sharing opportunities in different categories and fields. Popular vision.
It is understood that toy leasing emerged in Hong Kong and later spread in big cities such as Beijing and Shanghai. With the development of the national economy, the demand for toys has gradually increased, coupled with the rise of the sharing economy This is undoubtedly an opportunity to open up the market for businesses.
It is reported that there are 240,000 toy leasing-related companies in operation in China, of which there are 24,000 in Shandong Province, accounting for 10% of the country's total. Judging from the number of registrations, there will be more than 51,000 new related companies nationwide in 2020, and 21,000 related companies will be added in the first half of this year, including 2902 in Shandong Province.
owned by shared toys Very large market prospects, and toys are becoming more expensive and large-scale. This is very conducive to the formation of shared toys as a market. However, in the inherent thinking, toys can only be shared with their closest friends, and parents also Due to health and safety issues, children are not allowed to play with each other’s toys. Therefore, if shared toys want to develop, they must first solve this problem.
The emergence of shared toys is fundamentally speaking,It is a change in consumption concepts. If more consumers want to accept the concept of shared toys, the most important thing is to place shared toys in the context of a green and low-carbon life. Sharing is equal to contributing to environmental protection. At the same time, the education of children must be synchronized, and the idea that sharing is equal to sharing can be cultivated. Only by letting shared toys change life can the original consumption concept be broken.
If shared toys want to achieve long-term development, they must first be scaled and chained, because toys accompany their children for a long time every day, and the contact "intimacy" is high. Children will lose confidence in the brand. At the same time, if the quantity and quality of toys cannot meet the diversified needs of children, the income expectations will not be met accordingly.
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