1. We all believe that freedom and happiness do not come from external material satisfaction, but from the choices we make.

1. We all believe that freedom and happiness do not come from external material satisfaction, but from the choices we make. Putting yourself down is the most effective way to achieve happiness. The more you feed your arrogance, the more your dissatisfaction with life and the world will eat you up...

In the material world, money cannot bring happiness to people, it cannot Solving people's health problems cannot make all families happy and harmonious, nor can people avoid emotional fluctuations.

But money can buy freedom, it can improve a person's financial situation, it can eliminate a series of factors that may hinder happiness, it can give you the time and energy to pursue inner peace and happiness, and it can solve many external problems. Therefore, making money is a reasonable goal, but money itself cannot bring happiness to people.

2. My definition of wealth is businesses and assets that can generate income while sleeping. You can’t get rich by selling your time, you need assets (companies, stocks, industries) or passive income (code or media). To do this, you need to mobilize the lever of labor and capital, and create products without copying costs, and ultimately convert wealth into the right to happiness and freedom.

Generally speaking, there are three types of leverage. The first is labor leverage, which is to let others work for you. Capital is a second, relatively better form of leverage. Capital leverage is the use of money to expand the influence of decisions. Managing capital is easier than managing people, because as capital continues to grow, it becomes far less difficult to manage than it does to manage an expanding team.

The last lever is the latest and most accessible to ordinary people. This leverage is "replicating products with zero marginal cost." This includes books, media, movies, code. Of all the levers that can be used without someone else’s permission, code is arguably the most powerful—all it requires is a computer. Stop dividing people into rich and poor, white collar and blue collar.

3. The dichotomy of modern people is "people who take advantage of leverage" and "people who don't take advantage of leverage." There are essentially two types of jobs in the world: jobs with leverage and jobs without leverage.

One of the most important features of the new levers is that you don’t need someone else’s permission to use them or to be successful. To use labor leverage, someone has to decide to follow you. To use capital leverage, someone has to provide you with funds, and then you invest or develop products. Programming, writing books, recording podcasts, posting , tweeting , and shooting videos do not require anyone’s permission. It can be seen that the new lever is like an equalizer, greatly narrowing the gap between people and making society more equal.

4. Cultivate iterative thinking. All rewards in life, whether wealth, relationships, or knowledge, come from compound interest.

5. Expertise refers to knowledge that cannot be obtained through training. If society can train you, then society can also train others to replace you.

If you want to be good at something, you must pursue your true interests and passions instead of blindly chasing hot topics. The process of accumulating expertise may feel like play to you, but laborious to others. Expertise is often highly technical or creative and cannot be outsourced or automated. The transfer of expertise needs to be completed through masters and apprentices, and cannot be completed through school education.

6. Use your uniqueness and expertise to solve market needs on a large scale. There are two key points in this sentence, one is "self" and the other is "productization". "Self" is unique, and "productization" is to exert a leverage effect.

One way to gain wealth is to provide society with things that it needs but cannot obtain and achieve scale. The society always needs new things. If you want to become wealthy, you need to figure out what you can provide society with that it needs but cannot obtain, and that providing these things is easy and natural for you, and within your skills and abilities.The next step for

is to think about how to scale, because it is not enough to provide only one product or service. It must provide thousands, even hundreds of thousands, millions, or billions. It is best to have one per person. .

7. The way to avoid the trap of competition is to be your own unique self and find something that you can do uniquely in the world. Do your best, just because of love.

If you really love something, follow your heart, try to find an entry point to use it to meet the real needs of society, use the leverage effect to expand the scale, and take responsibility in your own name. In this way, while taking risks, you will also receive corresponding rewards, have ownership or equity in the products or services you provide, and then continue to improve.

No one can compare with you when it comes to "becoming yourself". In fact, most of life is spent searching, looking for those who need you most, looking for those things that need you most.

As long as we improve a little bit on the basis of excellence and achieve excellence (such as improving the 1/4 mile sprint time by a few tenths of a second), the economic returns will increase by orders of magnitude.

8. After careful consideration, you should clearly realize that you need to find the most valuable part of most things (relationships, work, study) and that you can give your best to fully obtain the compound interest effect .

strives to find the 1% that will not be wasted. This 1% is meaningful to you and is worth pursuing for the rest of your life. Once you find it, you have to focus on it and go all out. sets a high hourly wage for itself, and outsources anything lower than this to ensure that it is always in a state of iterative advantage without any distractions, continues to lead, and earns excellent returns.

9. No matter what I do, I always aim at the thing itself. This is also a distinctive feature of artistic creation. Whether it is starting a business, fitness, love, or making friends, I always believe that the meaning of life lies in focusing on the thing itself, experiencing the process, and enjoying the moment. The amazing thing is that when you focus on the thing itself, you can do better. Even if you make money, you can be the one who earns the most.

Don't chase the so-called "hot", but pursue what you are really interested in. If you meet social needs while following your curiosity and thirst for knowledge, you can get generous financial returns. We must always remember that mastering the unique skills required by society is the only way to occupy the commanding heights of the profession.

10. Art is creation. The purpose and focus of art lies in the creation itself. It is created because of preference and liking, and it is created for self-entertainment and self-appreciation. Just think about it, what things in life can be like artistic creation, which is only for its own purpose without any other purpose? I can think of three examples: love without reservation, create however you want, and play without worries.

For me, starting a business is about playing. I started a business because it was fun and because I liked the product. I could create a new business in three months—raising money, building a team, launching the business, and it felt as easy and enjoyable as playing a game. Being able to build something from scratch is a particularly enjoyable thing for me, and making money becomes a by-product. I am becoming more and more comfortable with the game of entrepreneurship. Along the way, my motivations also changed. In the past, starting a business was to achieve a certain goal, but now it is to perfect the business and turn it into a beautiful work of art. What’s interesting is that I feel like I’m doing much better now than before.

I am always "working". But what others see as work is like play to me. Because of this, I am convinced that no one can match me in my field. Because I think work is play, so I can play 16 hours a day. If anyone wants to compete with me, they will lose because they can't work 16 hours a day, 7 days a week.

11. Don’t do anything illegal or disciplinary. Nothing is worth risking your freedom and reputation. Avoid a catastrophic loss.Avoiding disgrace also means not doing things that might threaten your safety or health. You have to take care of your body. Don't do anything that could cost you everything. Don't be desperate and take risks. On the contrary, bet on things that have a greater chance of winning and can bring huge benefits.

12. In fact, the most precious thing in life is freedom. Whether it's by lowering your standard of living or working your butt off to make more money, you can retire once you're free of money problems. What is your definition of retirement? retirement means no longer sacrificing today for the imagined tomorrow. When you can live in the present and go through each day with a full heart, you have reached a state of retirement. How does

reach retirement status? The first method of is to save money. As long as you save enough, passive income (without lifting a finger) can cover your expenses. The second method is to reduce expenses to zero - become a monk and practice spiritual practice. The third method is to do what you love and enjoy it completely. It doesn’t matter whether you have money or not. So, there are many ways to achieve retirement status.

13. Ways to get good luck: I hope that good luck will come unexpectedly; keep tossing until you hit the big luck; because you have professional ability, you can see opportunities that others cannot see; do what you do. Go to the extreme and have an honest brand, let opportunities find you automatically, and let luck become inevitable.

14, my co-founder Nivi said: "In a long-term game, it seems like everyone is making each other rich. In a short-term game, it seems like everyone is making themselves rich." I I think this statement is very accurate. The long-term game of is a positive-sum game. We make the cake together and make the cake bigger and bigger. The short-term game is just dividing the cake.

15. Everyone wants to get rich overnight, but the world operates according to the law of quantitative change to qualitative change. The law of nature is sowing in spring and harvesting in autumn. Very few things are immediate. The investment of time is necessary, so I think what you need to do is to have expertise, be responsible, have influence, and use leverage to gain a unique skill set and be second to none in your field of expertise.

works tirelessly on what he loves, enjoys it, keeps improving, and accumulates knowledge day by day. Don't count the time and effort you've invested, because once you start counting, you'll lose your patience.

16. My definition of wisdom is “knowing the long-term consequences of one’s actions.” Wisdom used to solve external problems is actually judgment. In other words, wisdom and judgment are highly related: a wise and judgmental person must first know the long-term consequences of personal actions, and then make correct decisions and take action. The investment of time is necessary, but judgment is more important.

In the process of moving forward, direction is more important than speed, especially after using leverage. Choosing the right direction at every fork in the road is far more important than the effort required to move forward. Life is about choosing the right direction and then moving forward in that direction.

17. Compared with "smart", "clear thinking" is a better praise. The real knowledge of is intrinsically related, like a chain, interlocking from the basic level to the application level. Truly smart people are clear thinkers. They understand the basics and fundamentals very well. Rather than memorizing complex concepts, I would rather understand the basics.

I think the smartest person is the one who can explain things clearly to his children in simple and profound terms, otherwise he himself will not really understand. This is a point we are all familiar with, and it is indeed true.

18. In fact, setting aside free time is very important. If every day is filled with meetings and busy schedules, you won't be able to think. Without thinking in , you will not have excellent business ideas, and you will not be able to make correct judgments.

I encourage everyone to spend at least one day a week thinking (preferably two, because even if you set aside two days, it may end up becoming one). Great ideas come from a relaxed mind.A person who is stressed, overworked with paperwork, running around, and exhausted cannot think. So, be sure to carve out time for thinking.