1 You can buy an orange for a cent, half a catty of longan for 1 yuan, a green vegetable for 9 cents, and a bag of salt for 1 cent. You can’t imagine these low prices, which are available in the WeChat group that has recently added our community. , Covering the fruits, vegetables, meat, poultry, eggs, milk, etc. that we need in daily life, we usually consume the happy scallop wool every day.
At present, the community group buying is in full swing. The Internet giants Meituan, Ali, Tencent, Pinduoduo, and Didi are almost all in the community group buying. The picture of
comes from the Internet. If infringement, please contact the author to delete
Meituan founder and CEO Wang Xing recently said: Meituan launched the "Meituan Preferred" of the community group buying model. As of November 20, Meituan has covered 191 cities in 23 provinces. Moreover, Meituan is still increasing its support for this business and will invest several billion yuan in Meituan's optimization in the future. "Meituan Xiansheng can help us penetrate into the market, especially in lower-tier cities. Next, there is no doubt that this will be the core of our business," said Hou Yi, CEO of
Hema Xiansheng. "This is a A brand-new e-commerce model. Currently, community group buying is only in its infancy. What everyone sees today is definitely not the final model in the future.” Z1z
Pinduoduo attaches great importance to community group buying. Pinduoduo launched the community group buying platform "Duo Duo Mu Cai", adopting the "reservation + self-pickup" model. With its own agricultural product DNA, hard work in the sinking market, massive subsidies, etc., the average price of goods on Duoduomai is much lower than the market retail price-30 eggs are only 10.9 yuan, and 1 catty of potatoes is only 80 cents. Duoduobuying has captured the hearts of many users.
On November 3, Didi CEO Cheng Weigang stated at an internal meeting that “Didi has no upper limit on the investment in Orange Heart Optimum”. Subsequently, Didi dispatched troops and dispatched a large number of technical and operational business backbones to Orange Heart Optimum. Chen Ting, senior vice president of Didi, is appointed CEO of Orange Heart.
And Liu Qiangdong recently expressed that he would end up personally and lead JD to fight the community group buying battle.
It is not difficult to see that for community group buying, the bigwigs do not mean to shrink. Internet giants are fighting hard, and this is the time when our ordinary consumers are stalking their wool.
How long can consumers spend their wool? It depends on how long the Internet giant’s money-burning war lasts. The community group buying battle tests the comprehensive strength of the giant’s capital, supply chain, and strategy.
Because Internet giants have entered the game one after another. The subsidy for money selling vegetables is huge, and the price of fresh food on the community group buying platform is much lower than the price of similar products in the farmers' market. Consumers are full of joy, but the job sellers are not guaranteed. According to netizens' observations, a community group buying platform showed a price of 0.98 yuan for 1 kilogram of potatoes, while the price of offline potatoes was about 2.5 yuan per jin, a difference of nearly five times. As a result, the farmers' market has a backlog of unsold goods.
Many netizens said: "Everyone buys vegetables in groups, how do those small vendors who make a living by selling vegetables live?" "Capital takes away the livelihoods of countless small vegetable vendors. This is unethical." Little things, you don't have to work hard like this, to leave some room for the people's livelihood, but also to preserve the future for yourself. "Z1z
So, is the below-cost sales model of Internet giants an act of unfair competition? Does it squeeze the living space of small vendors? Z1z
's previous article "Internet giants are taking away the livelihood of vegetable vendors". Behind the job of the vegetable sellers may be the livelihood of the family, the elderly who are sick, the children who are studying, and the middle-aged and elderly people cannot find other jobs. The giants are already so strong and so big. It also comes to endure the job of the weak, the morality is completely lost, the capital reveals its evil nature, and the modern version of the sheep cannibal movement is staged.
In the future, the community group buying market will also have a new survival of the fittest after the subsidy war. The offline customer group operates well, who can integrate a richer direct sourcing supply chain, who can have fewer and faster logistics links, and who can win.
And in the editor’s opinion, it’s a trivial matter about selling vegetables. Killing someone is far easier than you think
Please tell us about the community group buying and opinions around you in the comment section
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-