According to Baidu Baike, the term IQ tax appeared in 2013. There is even a strict definition of the term on Baidu Encyclopedia:
IQ tax, also known as low IQ tax, an Internet buzzword, refers to the lack of judgment when shopping, which is the performance of low IQ, and the waste of money is spent. It is considered to have paid a low IQ tax.
The definition of words and the use of the scene are getting more and more separated, which is reality. In recent years, IQ tax has become more and more popular, and it has evolved into an adjective without swear words.
In the past, we thought that whoever buys things is expensive, we said that you don’t want to spread it out, be gentle, and that you are a real tyrant. Now you can use "You paid the IQ tax" to show your superiority.
I think the word "IQ tax" is indeed one of the countless great inventions in Chinese. It can quickly play a role in classifying the "foe and foe", allowing one of the parties in the dialogue to take advantage of "IQ". The underlying meaning of "you tm is a real local tyrant" is praise, and another meaning is that I am poor. If we can, we all want to be local tyrants who spend money without blinking. The
IQ tax is different. The inherent high-level sense of the two words IQ can firmly occupy the upper level of the contempt chain, allowing people to look down at their feet effortlessly. Because of the special attributes of the term "IQ tax", not only communicators like to use it. New brands that later enter the market in every industry also like to use it. For example, Lao Luo, every time before entering a new industry, he slams on the "friends" of the original industry, saying that they are hooligans and let users pay IQ tax. Over time, IQ tax has become a weapon for the party to fight against differences. As long as you disagree with my choice, it is to pay IQ tax.
In fact, no matter how people and goods are converted, businesses will use scenarios to expand their advantages of information asymmetry, minimize the opportunities for users to compare horizontally, and increase user transfer costs.
According to the current conventional context of "IQ tax", I can say that placing an order on the mobile app means paying IQ tax. What is
?
Why does every business want to make its own App? Except that the phone is closer to the user.
On the computer, from Jingdong to Taobao, you only need to switch one tab. On your phone, you have to leave one app and open another app.
is on the computer, if you hesitate, you will go to Baidu to search, post bar to find someone, know the question, and you can do it with a browser.
On a mobile phone, these things require completely different apps, and it’s tiring to think about it.
On a computer, the screen is large enough to make horizontal comparisons of products easier. On a mobile phone, the screen is so big that the merchandise you were looking at at the time will be swiped. You instinctively want to buy more first.
From computers to mobile phones, users have given up the opportunity to obtain a large amount of information more easily, and independently increased the business advantage of information asymmetry. The information is not equal, isn’t it what you should have known, but you just don’t? Isn't it an IQ tax?
is really not!
Let me give some examples.
The same product, counter 5000, Taobao 2000, is it IQ tax?
This is one of the typical cases of information asymmetry. We assume that there is no fake or inferior product, it is exactly the same product, selling 5000 at counters, 2000 at Taobao, and even 1500 at idle fish. If you buy it at the counter, someone will definitely say that you paid the IQ tax.
Whoever says that about you has a low IQ.
Commodity prices follow the market, and they are priced differently in different competitive regions. Manufacturers naturally have their own profit rate assessment and pricing methods, we will not discuss this set of algorithms. In terms of consumer willingness alone, who decides the price of goods? It is not the manufacturer, but the last buyer who enters the market to decide!
As long as someone is willing to buy the goods at the counter for 5000 yuan, it can be sold for 5000. Because the counter environment is originally targeted at different people. The price tag itself is also a tag on the buyer. The standard for how much you spend on a meal can vary from person to person. Go to Taobao or go to the counter, even if you do not consider the decision-making cost and usage habits, the connection between purchasing power and price tags is itself a part of the identity of the crowd.
doesn't need Taobao or Pinduoduo. Not shopping on e-commerce is also a kind of label. It means that this person can easily choose this shopping mode. There is no need to consider the optimization of money usage efficiency in the shopping model.
Of course, the premise is that the TA knows about e-commerce and chooses not to use it. What if you don’t know?
It’s not ridiculous that you don’t know e-commerce, as if you don’t know that a wholesaler can deliver one by one. There is always information asymmetry in this world, and no one has all the necessary information. Even if it is possible, the time and energy spent to master this information can't be compared to the input-output ratio.
Therefore, the purchase decision made under the existing information is not called IQ tax.
can prove that the iPhone is sold cheaply in the United States. I will buy it through overseas online shopping. You can’t, you can’t buy it. You can’t pay IQ tax if you buy it.
An Archaeopteryx jacket is sold at a counter for 8600. My overseas shopping is only 2000 yuan, which does not prove who has a high IQ.
Use iPhone without Android, is it IQ tax?
or vice versa, using Android without Apple, is it an IQ tax? For example, the Porsche limited edition of Chrysanthemum Factory, which is as high as 10,000 or several thousand.
are all mobile phones and can make calls. Why is the price different? There are always people who use IQ tax to prove their size. Z1z
will not talk about the ecology on different platforms, user habits, and the superimposed transfer costs. Think about it, compared to paying a toilet with no one next to it, is it an IQ tax? For busy business workers, 5-star hotels and 3-star hotels are just a matter of sleep. Is the expensive money IQ tax? The
crowd must have a class, and the price is used to show their purchasing power, and the use of commodities as a representation is one of the forms of expatriation. The superiority of the crowd comes from inequality. The appearance of products released by
, whether it is the product purchased or the place where the product is purchased, represents the value perception of a part of the population.
Do business and make friends with people who are close to your own value perception, with the lowest communication cost. So everyone chooses to label themselves in a simple way. The iPhone is obviously the more obvious one, and so is the Porsche version of Huawei.
I am willing to pay for certain premiums = I recognize (or pretend to recognize) the labor value represented by premiums = I am already out of food and clothing, and I am a person with choices.
from financial freedom, cherry freedom, pork freedom, the freedom that everyone pursues, are actually different forms of this label. If you don't have any freedom, then you haven't gotten out of poverty.
is in the reality of measuring personal value by money, not getting rid of poverty, and talking about IQ tax? You do not deserve. . .
Is buying Moutai an IQ tax? The
product itself must have a premium. In the past few years, the Pinduoduo and live broadcast studios have caused the crowd to have an illusion, as if the manufacturer has the original sin for making money, and it is the conscientious seller who has to make money. Is it
? is it? is it?
If you have two jobs in front of you, one is to make a product with a 90% legal profit margin, and the other is to make a product with only 30% legal profit. Which one do you choose? As mentioned earlier, the retail price of goods is determined by the last buyer who enters the market. As long as the 90% profit margin is always paid by someone and it is reasonable and legal, why not choose?
For example, Moutai, water and alcohol, combined with some metaphysics, can sell for 2-3000 per bottle. There are also different grades in Moutai, and the prices are different. You don't think it's worth the money, so you don't need to buy it. But as long as you buy, you have to accept this set of pricing logic. Similar products to
include tea, bird’s nest, cordyceps, and coffee. What I'm talking about are all serious commodities. As long as there are people in the market who are willing to bid, and there are stable buyers and sellers in this mature market, there is no IQ tax. There are only differences in perceptions of different values.
So, what is the IQ tax?
is easily deceived by leaky lies, ignoring the most basic understanding of buying behavior, which is the IQ tax.
For example, Bitcoin.
Bitcoin already has a stable crowd of buyers and sellers, and it is not yet considered an IQ tax. Real money to buy those air coins that will not land is completely relied on the project party to fool around and enter the market. It is indeed an IQ tax.
Those air coins that will never become a reality do not produce any value and only rely on word of mouth to cheat money. A product that even has a premium base close to zero, you still want to buy it if you know the risk, is it just taking your IQ to PK with others? Every penny lost is an IQ tax, rooted in human greed.
Some people think that if things are sold cheaply, they will not pay IQ tax. Cheap price doesn’t mean no profit, the core of commercial organization isWhat are you selling if you make money? Old lady crossing the road, you can be Lei Feng, in the mall you can be Lei Feng, isn’t that xx, is it?
always assumes that someone will lose money and make a scream, and don't want the profits they deserve, and give it to themselves. It is a gambler's psychology and feels that he is the son of heaven.
are you?
No, you are not.
If you are, you can still be so poor?
deliberately ignores the simplest business logic. People who are willing to find the cheapest are the easiest to pay IQ tax. Only the most basic greed in human nature can effectively deceive cognition and sell shit for gold.
Let me remind you again, if shit doesn't sell the gold price, isn't it an IQ tax? If you don’t buy it to taste this special one, even if the shit is sold at the price of the shit, if the shit has a price, it is also an IQ tax.
sells you things you don't need at any price, it is an IQ tax.
Is it an IQ tax to buy goods in a live broadcast room?
I can only say that it is easier to pay IQ tax when buying goods in a live broadcast room. Those live broadcast rooms that call themselves blood loss every day, but keep "losing" in a different way, are collecting taxes.
Business must conform to business logic. Whoever wants to take advantage must be prepared to pay taxes. Are there any low-priced products in the
live room that meet the normal value perception? Of course there is. But there are also a lot of nonsense. I don't believe anyone's perception can be equal to a shopping mall. In addition to the huge purchase cost, the use experience itself is also an insurmountable threshold.
Even if you buy a brush and a rag, you still have to brush a few bowls to know if it will work. Those who didn't even know the merchandise, the anchors who came up to show the goods are of course pure flickers, relying on the conscience of the merchants, and they are not at all.
, even those big anchors who claim to be the selection of night and night meetings, deceive themselves, thinking that they can become an encyclopedia in one night. These are all stories to tell your buyers. Especially those who sell houses and cars live. The emperor
tells you that I use this golden hoe to hoe the ground at home. The effect is very good. Do you believe it?
People who do not think independently can only buy things at noon, because the IQ tax will be paid sooner or later. . .
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