The live broadcast company bid 589 million yuan, Luo Yonghao's "True Legend" came to an end in advance?

Luo Yonghao's "True Legend" is about to be finished?

Shangwei issued an announcement on November 8 that the company intends to acquire 40.27% equity of Chengdu Xingkong Yewang Technology Co., Ltd. (hereinafter referred to as "Xingkong Yewang") with its own and self-raised funds not exceeding 589 million yuan. After the completion of the above equity transfer, Xingkong Yewang will become a subsidiary within the scope of the consolidated statement of the listed company. According to data, Xingkong Ambition is the main body of Luo Yonghao's e-commerce live broadcast company.

Look at it this way... Luo Yonghao really fulfilled his promise and paid off the debt in less than a year.

premium "2819.13%"

589 million, 40.27% equity, this transaction premium rate is 2819.13%.

In addition, the purchaser of this transaction is Shangwei, a listed company mainly engaged in the research and development, production, sales and service of cable products. Its main business does not seem to have any overlap with Luo Yonghao’s e-commerce live broadcast business. Cross-industry acquisitions.

Luo Yonghao has no shares in Xingkong Yewang, but the two are inextricably linked. Xingkong Yewang’s legal representative and major shareholder are both Luo Yonghao’s old friend Huang He, holding 25.8%; in addition, Luo Yonghao’s younger brother Luo Yongxiu holds 17.2%; Shenzhen Ono Technology Co., Ltd. holds 14.36%, and Luo Yonghao is Ono Electronic Cigarette’s Co-founder. While

was given a high premium, Xingkong Ambition also made a high performance "bet."

According to the transaction announcement, Xingkong Yewang’s performance promise is that the audited net profit for 2020, 2021, 2022, and 2023 will be no less than 60 million yuan, 113 million yuan, 150 million yuan, and 200 million yuan, respectively, which is not low in total. At 523 million yuan.

Starry Sky Ambition is an important operating entity behind Luo Yonghao's "make friends" live broadcast team. In addition to Luo Yonghao, its anchors also include Qi Wei, Li Dan, and Qian Feng. According to reports, from April 15 to September 30 this year, Xingkong Yewang achieved revenue of 369 million yuan and net profit of 39.936 million yuan.

Xingkong Ambition does have the strength to fulfill its promise, but the exaggerated high premium of Sunway shares still suffers inquiries from relevant departments. I hope the latter will give a reasonable explanation. Behind the transaction of

, Shangwei must have taken a fancy to the unlimited prospects of live streaming and Luo Yonghao's ability to attract money, otherwise it will not stage this cross-border "generous donation".

"It hasn't come yet." After the optimistic moment of

was concluded, this movie took nearly three years and the vigorous "True Legend" is at hand.

Luo Yonghao himself may not have imagined that he would achieve such an influence in the live streaming industry and achieve such dazzling results. According to

media statistics, live broadcasts have a large proportion of Luo Yonghao's income. Rough calculations, the signing fee + pit fee + commission fee brought a total of nearly 700 million yuan in pre-tax income to Luo Yonghao. Luo Yonghao also revealed in an interview that the average transaction volume of each live broadcast is 20 to 30 million yuan, and the profit margin is about 15%. The huge commercial value of

not only made Luo Yonghao favored by listed companies, but also won the strong support of investors in his circle of friends.

As early as two months ago, Luo Yonghao received the first financing for his live e-commerce business. The Tianyan check showed that Xingkong Yewang had several changes in business information on July 23 this year, and it has repeatedly been favored by investors.

Luo Yonghao's choice of live streaming delivery seems to be on the right path. Data show that since April, Luo Yonghao has broadcast live 44 games, totaling 1.37 billion yuan in GMV. However, another data shows that in September, Luo Yonghao ranked 8th with a GMV of 270 million yuan, which is ten times different from the GMV of 2.79 billion yuan, which is the first place. It seems to imply that the outside world needs to remain calm and must not Too optimistic.

In addition, Starry Sky Ambition relies heavily on Luo Yonghao, and the other anchors are still in the mature stage of development. The long-term live broadcast of goods delivery depends on the company's comprehensive strength.