Haoduo’s leading e-commerce platforms have their own self-operated stores, why doesn’t Pinduoduo have their own self-operated stores? I often shop online, but recently I suddenly discovered a strange phenomenon. Many leading e-commerce platforms have their own self-operated stores, such as Tmall , JD , etc. Why does Pinduoduo, which has risen in the past two years, have no self-operated stores? Is it worried about what it is, is it insufficient capital or does not have the ability to operate self-operated stores? What does
self-operated mean? This means that your home needs to have warehousing management , and you need to do a logistics allocation system! JD.com has JD.com Logistics express delivery to dare to do self-operated projects, and Tmall has launched Tmall Supermarket . In fact, it is only dare to open it with Cainiao Logistics support! Moreover, warehousing must be a nationwide layout, and goods need to be allocated and maintained in a timely manner. There are many supplies in each region!
The cost behind this is very high. The current development of Pinduoduo should not support the complete self-operated projects, and it requires more growth and development! When there is a bottleneck at a certain time and the growth is slow, self-operation must be done. This is just like Alibaba has Taobao in the early stage, and later launched Taobao Mall, which was later upgraded to Tmall!
requires brand upgrade and a higher sense of recognition! Now Pinduoduo is a promotion that has a subsidy of 10 billion yuan. Relatively speaking, the product recognition is high, and many product users are still very nervous and dare not make a choice easily! Sooner or later, Pinduoduo needs such a brand upgrade to establish brand recognition!
self-operated needs more quality assurance and logistics and distribution speed assurance, and self-operated also needs stronger popularity!
In fact, the e-commerce field has been very upgraded in recent years. Now JD.com not only does self-operate, but has begun to design and packaging itself, find suitable products, and make JD.com ! This platform similar to NetEase Yanxuan , Xiaomi Youpin and other platforms is more of a shopping system that can be more secure after selection!
may be a more top-notch gameplay, it should be to play this! But then again, Pinduoduo needs to improve its tone and does not have to completely use self-operation. As long as it is a distinction between direct sales, agents, brands and other stores, the brand stores will be sorted out, and it is actually easy to increase their popularity!
However, the user growth and gameplay in the e-commerce field have slowed down a lot in the past two years. It is more about the development of helping farmers, overseas markets, offline vegetable markets, and more about the broad market. For the new business system, I have not found any ideas about Pinduoduo to improve! So are you optimistic about Pinduoduo’s self-operation? What do you think about this? Welcome to follow my entrepreneur Li Meng to communicate with me!
