At noon on November 8, the reporter came to the Hualing International Jewelry and Jade City. "Double 11" is approaching. Some stores have mobile phone holders on their counters and are busy live broadcasting.
said: "Truth is beautiful in Xinjiang Hetian seed jade specialty store", the female anchor is live. In the
"True Beauty in Xinjiang Hetian Seed Jade Specialty Store", sitting in the lobby is a female anchor, and the back hall is two male anchors. There is a tray in front of the three of them with various jade pendants. . Facing the camera of the mobile phone, they sometimes pick up the pendant to show the oiliness and flawlessness under strong light, sometimes take out the vernier caliper to measure the length, width and height of the pendant, and explain the characteristics of each pendant as much as possible to the fans watching the live broadcast. And meaning.
said: "Truth is beautiful in Xinjiang Hetian seed jade specialty store", two male anchors live in the back room.
Urumqi Zanlin Trading Co., Ltd. is the first merchant to open a live account in Hualing International Jewelry and Jade City. In 2015, it registered a Huajiao live account to explain Hetian jade knowledge and culture. After registering an account in Kuaishou in 2017, we began to test the live streaming of goods. That year, the sales of live streaming of goods accounted for 50%-60% of total sales.
Subsequently, the company registered live accounts on multiple platforms and recruited external broadcasters. “Now, we have more than ten anchors live on different platforms.'Double 11' is the golden period of sales promotion. The company takes out benefits to give back to old fans, and attracts live broadcast popularity through auctions and other activities.” said the company’s general manager Gao Guanglin.
Caption: Gao Guanglin is "walking" in the lobby to select seeds for fans.
In 2019, Urumqi Zanlin Trading Co., Ltd.’s live streaming sales accounted for 80% of the total, and this year is expected to reach 90%. “During the epidemic, we brought home the commodities for sale, the products that were just processed by the factory, and the seeds that were just harvested. Everyone broadcasted live at home every day, and the products were sold out. Gao Guanglin said that because of the company’s transformation, the live-streaming sales started Earlier, so this year’s epidemic did not affect the company’s business. Z1z
Urumqi Tianshi Yuyun Jewelry Co., Ltd., which registered the "Old Jiuhetianyu" live account on Taobao, now has 3 live accounts, 6 anchors in three shifts, each person Live broadcast for 5 hours a day. "Online are global customers, offline are mainly local customers. In the context of the normalization of epidemic prevention and control, we must break through inertial thinking, not wait for business every day, and seize new market opportunities through live broadcast. "The company’s person in charge Li Yongpeng said. The picture of
said: The anchor of "Old Nine Hetian Jade" is showing jade. The
reporter learned from Xinjiang Hetian Jade Chamber of Commerce that at present, Xinjiang’s Hetian jade live broadcast is still in the stage of exploring the water and the jade live broadcast. Selling with goods is different from ordinary agricultural special products. Merchants use legal testing agencies to issue identification reports and promise customers to return the goods for 7 days without reason. Zhou Feng, manager of
Hualing International Jewelry and Jade City, said that the market has already There are more than 30 merchants selling goods through live broadcast. Next year, Jade City plans to renovate the lobby on the third floor, upgrade files and upgrade it, and turn it into a dedicated online celebrity live check-in base.
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