Author: Liyi Ru
Source: Business Person (ID: biz-leaders)
a few days ago, Suning Overheating as "tens of billions of subsidies publish official", the two-eleven conference in Suning Tesco said: "There are many unaccustomed Online shoppers, the National Carnival of Double Eleven, seems to have nothing to do with them. They have always been a neglected crowd. Finally someone thinks of them on Double Eleven, that is Suning."
tell the truth, as no The “payers” who were ignored during the shopping festival finally remembered on Double Eleven that there is another shopping platform called Suning. The last time
saw Suning was in Beijing’s World Trade Center last year, Suning’s offline promotion activities. The stage is huge, and the LED screen is drawing prizes. Install a Suning APP to get a chance to win a lottery. The prize is a sweeping robot. Most people get two bags of dried noodles or Suning Tesco's full discount coupon.
I found that there is an official Suning Tesco flagship store in Taobao, so I reluctantly gave up the two bags of noodles and did not download the Suning APP. On the other side of the World Trade Center is the crowded Xiaomi home. A bunch of foreign tourists are buying Xiaomi bracelets. Two men and their children try out the Xiaomi scooters at the door. It looks even bigger than the Suning event. Be lively.
may reflect the survival of Suning's company. Whether online or offline, it is squeezed by various friends. In the future of the retail industry, there is almost nothing about Suning.
According to Suning.com's 2020 third-quarter performance, operating income in the first three quarters of this year was 180.862 billion yuan, a year-on-year decrease of 10.02%; net profit attributable to parent company was 547 million yuan, a year-on-year decrease of 95.40%; non-net profit deduction was 1.009 billion yuan , The same period last year was -4.152 billion yuan.
In 2019, Suning.com also deducted a huge loss of non-net profit, and the net profit attributable to the mother was extremely high: the loss of non-net profit deducted was as high as 5.7 billion yuan, and the net profit attributable to the mother was up to 9.84 billion yuan.
means that Suning.com's main business has suffered losses and has suffered losses for 6 consecutive years. The source of profit is the sale of assets. Since 2014, when it started to lose money, Suning.com has been dealing with subsidiaries, equity or stock assets every year.
made a profit of nearly 2 billion yuan through the sale of 11 wholly-owned subsidiaries in 2014; sold 14 stores in 2015 for a profit of 1.388 billion yuan, and transferred PPTV equity to Suning Cultural Investment Management Company for a profit of 1.447 billion yuan; in 2016, it was transferred to "Jing Dynasty" "Suning" equity was given to Suning Appliance Group, resulting in a profit of 1.3 billion yuan, and another 510 million yuan profit from the sale of storage properties; in 2017, Suning.com sold Alibaba stock for a profit of 4.1 billion yuan; in 2018, it cleared Alibaba for a profit of 11.3 billion yuan.
In 2019, Suning Tesco introduced Suning Financial Services strategic investors and made a profit of 15.56 billion yuan; the divestiture of Suning Xiaodian made a profit of 2.9 billion yuan. The method of
divestiture is to sell 100% of Suning Xiaodian to Suning Smart Life Holding Limited. The actual controller of Suning Smart Life Holding Limited is Zhang Kangyang, the son of Suning Chairman Zhang Jindong.
"You said that Suning stores post money. Suning stores are to post money. It is not a problem of 1 billion 2 billion, but a problem of 10 billion 20 billion. That is nothing but a witch." August 2019 The Near East has said so.
Suning Xiaodian is a product that Suning began to enter the convenience store market in 2017. It is an important member of Suning's new smart retail business and is in charge of Zhang Kangyang. According to data from Tencent Securities, there were only 32 Suning stores in 2017. By the end of 2018, it had expanded to nearly 4,300 stores. By 2019, the number of stores had reached 5,400.
However, Suning Xiaodian has suffered a loss from birth. As Zhang Jindong meant, it is not too small to post (loss) 1 billion 2 billion, and suffer a loss of 10 billion 20 billion. But such a huge loss does not look good. Suning's spin-off from Suning Tesco can also add a lot of profits to Suning's financial report.
Suning was born in Nanjing in 1990, transformed into a large-scale electrical appliance store in 2000, and went public in 2004. Taobao and JD.com were both in their infancy that year. Suning fought with Gome and found out that his biggest threat turned out to be Beijing.Dong, so he started to become an e-commerce company in 2009. In 2012, Zhang Jindong said that he would be No. 1 in B2C within two years: “The growth rate of Suning.com in the first half of the year was 120%. If Jingdong’s growth rate is faster than that of Suning.com, I will Give Suning to him." Z2z
's later argument was smart retail. However, in the eyes of young people, there are brands that want to be Internet+. When formulating strategies at the beginning of the year, it is always grand, new retail, smart retail, online and offline linkages, and creating new formats... Every year shopping festivals are advertising in large areas on the subway, the colors are light and bright, but it is always a cumbersome posture to follow the trend. Consumers who occasionally take a handful of their wool can't bear it.
At the end of last year, Zhang Jindong announced at the New Year's work deployment meeting that the layout of the smart retail scene has been completed, and Suning will be stable in 2020.
Please note that Suning’s main business has been losing money for six consecutive years.
As of the third quarter of this year, Suning Tesco's current liabilities were 109.967 billion yuan, and short-term liabilities due within one year were 32.713 billion yuan. Since 2017, the net operating cash flow of Suning.com is in the state of net outflow. The media are all worried about Suning's solvency, especially Suning stores are still bleeding, Suning online and offline are participating in subsidies for Double Eleven.
In September of this year, Zhang Jindong stood at Suning’s 30-year node and looked forward to the next 10 years. He said that Suning.com will upgrade from a “retailer” to a “retail service provider”. The new brand proposition in the future is “focus on good service”.
Good service is still quite abstract and requires long-term accumulation of word-of-mouth, and Suning must be eager to find more people who are willing to serve. In May of this year, JD Retail and Kuaishou announced a strategic cooperation. In July, Suning.com and Douyin e-commerce announced in-depth cooperation.
According to the 2019 annual report, the number of registered members of Suning.com reached 555 million, a year-on-year increase of 35.1%; the online platform transaction scale was 238.75 billion, a year-on-year increase of 14.59%; of which self-operated goods sales were 158.44 billion, a year-on-year increase of 5.77%; open platform commodity trading The scale was 80.31 billion, an increase of 37.14% year-on-year. But compared with the previous year, these growth rates have slowed down significantly.
But Zhang Jindong often said that retail is a marathon without an end, so no matter how Zhang Jindong displays his financial skills, as long as the brand of Suning has not been sold, Suning can continue to chase the hot market, from the Internet + To O2O, from new retail to live delivery.
*The title map was purchased from Vision China
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