Chen Bai/text Luo Yonghao, who just announced his withdrawal from the Internet to start a business a few months ago, turned his head and returned to the live broadcast room.
However, this time, the live broadcast room where Luo Yonghao appears is no longer the previous Douyin , but the new battlefield Taobao. No wonder some people joked that in June, Luo Yonghao announced that he would devote all his efforts to AR entrepreneurship, not what everyone thought was " virtual reality ", but "Alibaba Respect".
data also proves Luo Yonghao's choice. On October 24, the 2022 Tmall "Double 11" officially started pre-sales. On the night of Taobao's premiere, Luo Yonghao's live broadcast room reached 3.06 million in 10 minutes, the number of viewers exceeded 5.5 million in 1 hour, and the number of viewers exceeded 10 million in 2 hours, which shows his fans' appeal. In the end, the cumulative number of viewers in the live broadcast room was 26 million, and the number of fans increased by 1.1 million. According to the newest estimate of the third-party platform, Luo Yonghao's first Taobao live broadcast of is about 210 million yuan. Compared with
, the data is still hugely different from Li Jiaqi . But looking back, the comparison between Li Jiaqi and Luo Yonghao is not very meaningful. On the one hand, Luo Yonghao, as a Taobao anchor, is still a "newcomer" who comes from across platforms; in addition, compared with Li Jiaqi's cosmetics track, Luo Yonghao's most appealing electronic products are destined to be an impulsive consumption category; more importantly, Taobao itself is the gathering place for Li Jiaqi's target consumer group, and Luo Yonghao's male-centered supporters may not be the first choice when shopping in e-commerce.
can only be said that if you have to compare Li Jiaqi with Luo Yonghao, the real winner will be Taobao. Luo Yonghao's appearance has filled his long-standing shortcomings in the 3C category and is also conducive to attracting more male incremental customers.
If Luo Yonghao and Luo Yonghao himself are compared, it may have more meaning. Judging from the data, Luo Yonghao's Taobao debut transaction data this time was better than his debut on Douyin. In addition, although there was a declaration of withdrawal from the Internet, this time he stepped out of Douyin's exclusive agreement and appeared on more live broadcast platforms. For Luo Yonghao, he is constantly expanding his live broadcast room territory. Whether he is willing to publicly admit it or not, the live broadcast room is not only a source of income for his temporary completion of "real reposts", but has also become the unavoidable long-term career focus of this former lecturer, technology geek, and serial entrepreneur.
Some people also mentioned his quit-network storm in the live broadcast room: On June 12 this year, Luo Yonghao suddenly posted a Weibo in the middle of the night: "It's almost thirteen years in the blink of an eye, and it's so fast. Tomorrow I will officially withdraw from Weibo and all social platforms, and focus on starting a business again." Then at noon the next day, he posted a long article, saying goodbye to his social network fans: "Thank you for your nearly thirteen years of company on Weibo. This is an endless dark journey, and it is also a bright journey full of warmth, joy, happiness, friendship and true love. I will spend the rest of my life remembering the latter forever." The company where he is a friend responded that in principle, Luo Yonghao will not accept media interviews again in the next few years, hoping to eliminate external interference through this move and "bury himself in the research and development of next-generation smart platform products."
Even today, to some extent, Luo Yonghao is not back on his word. Because Luo Yonghao, who we are familiar with, actually faded out of people's vision long before he announced his withdrawal from the Internet - Luo Yonghao, who smashed Siemens refrigerators, confronted various people, "convened" Wang Ziru , confronted technology reporters, and confronted Apple , but was able to become a young opinion leader, has already withdrawn from the Internet for many years.
When participating in the " talk show conference " by Li Dan in the past few years, Luo Yonghao, as a judge, won the audience's recognition for his "big picture view" - the key vote of Luo Yonghao, who is considered not blindly following, has saved the promotion path of many outstanding talk show actors. So much so that at the later talk show conference, "the overall view" even became synonymous with Luo Yonghao.
Perhaps in that late night in June this year, the remaining literary shadow who held a hammer and announced that he wanted to change the world appeared again when he dreamed of Lao Luo midnight. However, when he turned on his phone, he found that the Weibo that claimed to be able to change something through onlookers had already dispersed and was messy, and only the wave of consumerism was still noisy. The times are better than people. Since that's the case, then quickly accepting this reality and making money as much as possible may be Luo Yonghao's new overall view.
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