Not long ago, the "Live E-commerce Industry High-Quality Development Report (2021-2022)" was released. The report shows that the rapid development of live e-commerce not only promotes the emergence of a number of new occupations, but also brings upward support in the development of new consumer economy and the revitalization of domestic goods. As a new model of online retail, live e-commerce has indeed provided a lot of strong support in the development of domestic products in recent years. Taking Xinxuan Group, the leading live e-commerce company, and its founder Simba , the achievements it has achieved in empowering brand development in recent years have allowed everyone to see the potential of live streaming to help the rise of domestic products.
live streaming can display products in full scenarios, and also make brand information open and transparent, which provides guarantees for the live broadcast room to help brands quickly acquire customers and promote conversion. Taking ZMOR, one of the domestic brands that seized Xinxuan's live broadcast room during last year's Double Eleven, the ZMOR brand clothing sold more than 210,000 pieces through Simba's Xinxuan's live broadcast room, and the GMV exceeded 80 million, achieving the rapid rise of the brand.
not only new domestic brands, but some old domestic brands also regard live e-commerce as the "main battlefield" for brand rejuvenation. Taking the old domestic brand Hayao , which was well-known in the past, the Hayao Calcium Iron and Zinc Oral Liquid, which was also listed on the Xinxuan live broadcast room during last year's Double Eleven, sold more than 300,000 pieces in just a few minutes, and the sales exceeded 42 million. Simba and Xinxuan Group helped Kazakhstan Pharmaceutical achieve explosive development trend in the trough period.
The main reasons for the rise of new and old domestic brands with the help of Simba’s Xinxuan live broadcast room are inseparable from two aspects. First, through the live broadcast room, the brand and product awareness is quickly conveyed to consumers, reducing circulation costs and information communication costs, achieving the process of rapid customer acquisition and conversion, and also bringing upgrades to the development of the brand industry chain. Second, Simba has integrated more than 3,000 high-standard factory resources through the Xinxuan Group over the years to provide hard-core supply chain support for new domestic brands. Take ZMOR as an example. With the help of Xinxuan supply chain, it hired a team of professional designers at the beginning of brand design, and found a leading factory in the industry to produce it with the best quality and price ratio, which ultimately brought consumers with extremely cost-effective products, which are naturally very popular among consumers.
Whether it is the rise of new domestic brands or the "popularity" of old domestic brands, Simba and Xinxuan Group take live e-commerce as the path and Xinxuan supply chain as a strong backing, opening up a new pattern for promoting the development of domestic brands, allowing the rise of domestic products to open up "acceleration", and the future is promising.
A few days ago, in Dianzi Village, Wanglian Street, Rongcheng, Shandong, more than 70 volunteers helped farmers pick more than 20,000 kilograms of apples, and helped contact and sell them to Qingdao .
In recent years, Wanglian Street, Rongcheng City, Shandong Province has innovated the "credit + volunteer" model. The majority of party members and cadres took the lead and social forces participated, and carried out volunteer service activities such as "Alliance to Help Rural Revitalization", went deep into the fields to help farmers harvest in autumn, effectively solved the problems of rural labor shortage and agricultural and sideline products sales, and effectively drove rural income growth and farmers to become rich.
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