After the "fourth largest operator" of radio and television entered the communications market, the discussion on whether the price war model will be launched again has never stopped. However, after the 40% discount on the 5G package of radio and television in many places has been

After the "fourth largest operator" of radio and television entered the communications market, the discussion on whether the price war model will be launched again has never stopped.

However, after the 40% discount promotion of radio and television 5G packages in many places have been launched in many places, the number of users of radio and television network access seems to be increasing. According to industry news, the top three cards applied for by Radio and Television Section 192 are Hubei, Guizhou and Shandong. Previously, Guizhou Radio and Television announced that it had achieved a good result of exceeding 100,000 in card opening.

Recently, Zhejiang Huashu has also launched a very valuable fee. Many users saw that there was a 23 yuan quota price of 23 yuan, which was only 13 yuan after a 60% discount, but after the charge of 10G traffic + 150 minutes of voice, they felt that it was "really delicious".

Interestingly, Jiangsu, Zhejiang, Shanghai and Guangdong have always been the regions with the largest number of users of the three major operators. Now Radio and Television has also launched "really fragrant" fees in this area, which makes people feel that the price war between operators may be launched again.

So, after the 40% discount on radio and television fees come, will the operator price war start again?

In fact, if you really want to talk about price wars, mobile, , telecom , and China Unicom, you are not unfamiliar with them. As early as the development stage of 4G, these three companies have played a round of ultra-low price competition. At that time, China Unicom's ice cream package and unlimited traffic charges were also known as the "floor price" in the industry.

I have to say that the low-priced tariffs have indeed made China Unicom popular for a long time. But the user scale is still the smallest in the industry. What is even more embarrassing is that after the three companies competed in this round of ultra-low price, the overall tariffs of 4G also dropped rapidly, directly becoming "baby price". However, the performance of the three major operators has also fallen into the dilemma of increasing revenue. It is precisely because of the vicious competition model of competing with each other that the ultra-low prices has caused too much damage to the entire industry that the three major operators are no longer willing to start the competition for price wars.

But if you don’t want to do so, it doesn’t mean that the three major operators dare not and will not start a price war. If we see that radio and television have gained more and more users by relying on low-priced fees, China Unicom and Telecom will not follow up and will also enable the 5G tariff discount promotion model. If Telecom and China Unicom both offer discounts and promotions, Mobile will probably have to take action.

needs to follow this pace, and perhaps the operator price war will really start again.

It is understood that the current number of mobile phone users of the three major operators has reached 1.64 billion, while the domestic population is 1.412 billion, and the penetration rate of mobile phones has reached 115.9%. In the recent September operation data released by Mobile, Telecom and China Unicom, it shows that the 5G users of the three major operators have exceeded 1 billion.

This also means that the newcomer who has just entered the communications industry has actually gained a very limited market share.

In this way, newcomers who enter the industry will face the harsh market competition environment as soon as they come on the stage, and they will definitely have to take some hard work to gain a foothold. No matter which industry, this strategy of newcomers attracting users by relying on discounts and low prices is actually very common.

Radio and Television now uses 60% off to attract users, obviously just to hope to acquire as many users as possible in a situation where the market share is basically determined.

It is worth mentioning that in addition to attracting users, low prices and discounts are actually quite testing the company's own strength. After all, whether it is low prices, discounts or benefits, it will actually reduce a considerable amount of profits.

What's more, in terms of wealth and strength, radio and television is far less abundant than the three major operators. Now, the optical network transformation, further construction and improvement of the core network, and network operation and maintenance must be filled. In these things, you also have to spend a lot of real money and money to invest. If all the funds are occupied in market competition such as low-priced customer acquisition, the future operations will be even more difficult. Therefore, how long can the 40% off promotion of radio and television last? It is actually a question.

From this point of view, at least in terms of wealth and strength, it is actually difficult for radio and television to develop users through low prices and discounts strategies for a long time.

What’s more interesting is that after the strategies of low prices and discounts are developed, users will also have more expectations for the low-priced charges of radio and television. Under this expectation and awareness, the attractiveness of radio and television 5G can only be maintained by ultra-low prices. When users have such expectations and perceptions, it will have some adverse impacts on the brand building of radio and television 5G.

After experiencing a 30% discount on the promotion, once the radio and television charges are returned to the original price or the price is raised to close to the fees of the three major operators, it will be difficult for new users to increase their favorability and recognition of radio and television 5G.

At present, users are very willing to see the 30% discount promotion of radio and television, the "fourth largest operator", triggering the price war competition mode between the four operators. And this may depend on how long the 60% off promotional activity can last for the 60% discount on the radio and television fee.

So do you think after the 40% discount on Radio and Television, will Mobile, Telecom and China Unicom also follow up on launching low-priced discounted tariffs? Welcome to leave a message to tell us your opinion.