Among the many suppliers of Apple , Foxconn is the most famous. In the past, Foxconn had a very comfortable life with her back on the big tree of apple. But now, Foxconn's good days are gone forever, and difficulties are coming one after another.
Without Apple's generous OEM profits, Foxconn is like a headless fly, not only can't see the road clearly, but also hit walls everywhere.
Foxconn
Foxconn has made very little profit in the smartphone OEM industry, and it is still decreasing. On the one hand, the sales myth of Apple phones is being reported. By the iPhone 14 generation, toothpaste-like progress has been difficult to arouse consumers' desire to buy. Recently, there are more news that the iPhone 14 Plus cut orders by 40%, and it is difficult to sell even if it is lowered.
On the other hand, in order to reduce costs and obtain more profits, Cook usually expands the supply chain, makes suppliers compete, and thus gain more bargaining power. This has also led to the fact that Foxconn, which once won most of Apple's OEM orders, has now been snatched a large number of orders by OEM manufacturers such as Luxshare Precision and Pegatron.
Brother’s life is not easy, how good can my life be? What's more, this big brother is stingy and always guarding against him?
Hot face and cold butt
0 The eldest brother does not give business, so I can only find another way out. Foxconn has set its target on the new energy vehicle industry, and has a strong ambition. It not only wants to build cars by itself, but also helps others manufacture cars.
At the beginning, Foxconn was still very confident and set a goal to reach 5% of the global market share by 2025. The idea is good, the result is embarrassing. The car built by Foxconn still looks like it, but it has no technology and no newness, so it can't be sold at all. Foxconn also thinks it is very simple in OEM. Terry Gou even said: "Cars are just four-wheeled iPhone . Since we can build iPhone, why can't we build electric cars?"
Interestingly, Musk said this a few years ago: "Compared with mobile phones or smart watch , cars are very complicated. You can't find suppliers like Foxconn to say that they are making cars for me."
What's more confusing is that Foxconn also has a hot face and a cold butt, and publicly calls on Tesla , hoping to produce it for it. Of course, Musk pretended not to see it at all, after all, he looked down on Foxconn from the bottom of his heart.
pays for the former arrogance
Foxconn, who was the first to suffer from Apple dependence, has experienced a backlash in recent years. He wants to enter the new energy vehicle field, but he is full of trouble. Terry Gou finally paid the price for his arrogance.
Once upon a time, Terry Gou led Foxconn to do business in the country, but he looked down on the mainland at all. He once said arrogantly and domineeringly: "It's the mainland that cannot be separated from me, I will give food to mainlanders!" Before his words, his arrogant attitude was revealed.
Facts have proved that Terry Gou is like a nouveau riche, his mind is blinded by money. The mainland has given the Apple market and also given Foxconn the opportunity to rise. It can be said that it was the mainland that created Foxconn. As a result, Terry Gou was not only unhappy, but also made a fuss and "pretending" him.
Now, it is time to "pay the bill".
technology is the fundamental one
and Huawei . When Foxconn faced difficulties, it chose to enter the new energy vehicle market. But Foxconn has the heart to become Huawei, but it has no life for Huawei. Unlike Huawei's prosperity in the new energy vehicle market, Foxconn is stumbling in the new energy vehicle field, and even wants to make Tesla's "spare tires", it is not accepted.
This not only makes people sigh: those who can make money are not necessarily good companies, but those with technology must have the potential to become good companies.
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