There are rumors that 2022 will be the "critical year" for Apple to decline from prosperity. Is this true? There are actually many voices about Apple being criticized in September and October every year. As for the reason, of course, it is the new product launch season for Apple.

There are rumors in the market that 2022 will be the "critical year" for Apple to decline from prosperity. Is this true?

There are actually many voices that criticize Apple in September and October every year. As for the reason, of course, it is the new product launch season for Apple. Its products are becoming increasingly lacking innovating, but its pricing continues to rise. In the past, people always said that Apple's new phone was not good, but in the end, their sales remained very good. Until the iPhone 14 released this year, the popularity reviews and orders showed a significant decline, and even caused Apple's market value to evaporate by 100 billion US dollars.

Some media said that 6 million units of the iPhone 14 series were "cut" and their production lines were cut again and again, which may become the worst-selling model in history... It can be seen that whether it is the general public or the official organization, everyone's tolerance towards Apple is becoming more and more limited. Behind this change is the "noble privilege" that Apple gradually lost.

1

suffered international "encirclement"

htmlOn September 7, Apple released four iPhone 14 series phones. Just the day before, Huawei just released four models of the Mate50 series, which have improved their image, screen display and drop resistance. After entering late September, major domestic mobile phone manufacturers have successively released new phones, and each has its own highlights.

htmlOn September 26, VIVO released the new folding screen iteration product VIVO X Fold+; on September 27, Xiaomi released the mobile phone Civi2 jointly signed with Hello Kitty; Recently, new news about the new OPPO phone - Reno9 series has also come... Although various manufacturers have their own emphasis on high-end market strategies and the selling points of the released new phones are also different, the market popularity is generally very high, and there are even signs of overtaking the iPhone 14.

For example, the first batch of 4 million units of Huawei Mate50 series were sold out by self-operated stores, online malls, operators, major e-commerce platforms, corporate customers, etc. Once it was launched, it was divided up by self-operated stores, online malls, operators, major e-commerce platforms, corporate customers, etc. From a point of view, the popularity of new domestic phones can be seen. At a time when more consumers and distributors vote with their feet, the trend of domestic mobile phone manufacturers to "encircle" Apple is becoming more and more obvious.

It is worth noting that the Chinese market is not the only one who "excludes" Apple. In Europe on the other end of the earth, it is "pulling Apple off the altar" in a more direct way.

htmlOn October 4, the European Parliament passed a new regulation: starting from the end of 2024, all new portable smart devices such as mobile phones, tablets, etc. will use the charging interface of USB Type-C. This regulation is almost against Apple's regulations, because in addition to Apple's iPhone , it is still insisting on using the closed Lightning interface, mobile phones from Huawei, Samsung and other brands have turned to USB-C interface, that is, USB Type-C interface.

This means that EU is no longer used to Apple. After all, Apple is no longer dominating the world. There are more and more high-end phones available in the market, and their functions and performance are no worse than Apple. The accessories industry, which contributed huge profits to Apple, is likely to be severely hit.

2

Source of innovation is exhausted

In fact, whether it is the market pressure from Chinese mobile phone manufacturers or the official suppression of European officials, it seems that it is caused by the decline in market competitiveness of Apple products, but behind it is the exhaustion of innovation and the decline in quality control. With the legacy left by , Jobs and the brand appeal accumulated over the years, although Apple has still gained popularity from consumers, it has given the industry a little bit of a sense of poverty.

Recalling the era of Apple’s Jobs, every time a new product is released, it can make people shine, and every year it can come up with benchmark products.In the past decade, every generation of Apple has not had an eye-catching innovative technology. It is more about launching multiple iPhones and increasing the size of iPhone screens...

Today's Apple is just like before Jobs took power. There are many products such as iPhone, Apple watch, iPad, etc., and each product has many styles, but Apple has not been able to produce benchmark products like it was back then. Many of its products are similar to the Android camp. Just like the pill screen design of iPhone 14 this time, Android phones have been used for many years, but today they have become Apple's fault.

Although the sales of various products once set a new record, driving Apple's performance and market value to rise steadily, in the industry's view, Apple today has the style of Nokia back then - Jihai tactics. Replacing product innovation with product productivity has made the industry worry. Will Apple decline as quickly as Nokia?

Innovation is the crystallization of wisdom generated by the joint impact and efforts of all contestants in the arena. When you are the only one left on the field, the source of innovation has already dried up. If Apple wants to maintain its dominance, it will inevitably lead to the most tolerant and energy-abundant players pulling it off the altar.