As we all know, Maotao Shuangqiang's market foundation in movie ticketing for many years is difficult to shake, but at the same time, there are also new giants trying to enter and break this balance. ByteDance is one of the new forces that are eager to try.

As we all know, Maotao Shuangqiang's market foundation in movie ticketing for many years is difficult to shake, but at the same time, there are also new giants trying to enter and break this balance. ByteDance is one of the new forces that are eager to try.

At the beginning of this year, ByteDance Entertainment frequently made moves, one of which was to acquire the ticketing platform "Xinto"; and after the acquisition was completed, in addition to retaining the original B-side business, Xinto also created an online ticketing service with Douyin .

It is reported that unlike Maoyan and Taopiaopiao is directly targeted at C-end users, the service target of Movie Topaz is the enterprise platform, mainly state-owned enterprises and other institutions, providing company customers with services such as group purchase of movie tickets and online seat selection. One of the major advantages of the platform is that it has access to more than 8,000 cinemas in China.

Douyin originally wanted to take advantage of the market boom in the 2022 Spring Festival period to quickly expand the online ticket sales business and create a good start. During the Spring Festival period, multiple ticket purchase discount activities were launched, but the results seemed to be not ideal. It seems that it was still difficult to get a share of the pie.

Despite this, ByteDance is not idle at all in improving the layout of the film field. At present, the ticket purchase mini program in the Douyin App has shown the two online ticket purchase platforms, Yingtopia, Maoyan and Taopiaopiao, and has begun to pave the way for their new business.

uses Douyin's huge user base to mobilize traffic to support the shadow topology, and also fills in the important sections missing bytes in the entertainment landscape, which plays a key role in building a large entertainment ecosystem.

On the other hand, Bytes are also stepping up the layout of related trademarks.

Recently, it was reported that the Douyin platform announced that it had bid farewell to the movie top brand and was officially renamed to Douyin movie tickets.

Almost at the same time, Beijing Zitiao Network Technology Co., Ltd. applied for registration of two "Tik Tok Movie Tickets" trademarks, with international classifications as education and entertainment and advertising sales. Currently, the trademark status of is under application. It can be seen that Beijing Zitiao Network has a strong awareness of intellectual property protection .

Because my country's registered trademarks follow the principle of "apply first", and some companies and individuals seek benefits, they take advantage of the situation to register trademarks, resulting in repeated trademark disputes.

Therefore, the layout of trademarks must be ahead of business layout. Only when the trademark layout is forward-looking can it not be dragged down when conducting specific business and face the situation of being registered by others.

For ByteDance, the Douyin x movie industry chain has transitioned from "publication" to "distribution".

With the traffic and sinking market that Douyin has, Douyin's online ticketing business can compete with Maotao today. I believe that Douyin will make more attempts in online ticketing. We also look forward to Maoyan and Taopiaopiao making some new attempts and changes under the impact of Douyin.