Taobao is an comprehensive C2C online shopping platform established by Alibaba Group in Hangzhou, Zhejiang in May 2003. In October, it launched the third-party payment tool " Alipay ", which uses the " guaranteed transaction model" to make consumers trust the transactions on Taobao. The total transaction volume in 2003 was 34 million yuan. In 2005, Taobao surpassed eBay and began to leave its competitors far behind. In May, Taobao surpassed Japan's Yahoo and became the largest online shopping platform in Asia. In 2005, the transaction volume of exceeded 8 billion yuan, surpassing Walmart .
In 2006, Taobao became the largest shopping website in Asia. In this year, Taobao realized a possibility in China for the first time-the Internet not only exists as an application tool, it will ultimately constitute the basic elements of life. Survey data shows that nearly 9 million people go to Taobao to "shop" every day.
It is getting closer and closer to our lives and integrated into our lives. It has become an indispensable part of our lives. We may take time to go shopping every day and see if we need to buy some daily necessities. Even if we don’t buy them, we have to go shopping and see the new things I have never seen before on the platform.
It opens a new door to Chinese people's understanding of Internet shopping. I am a post-90s and live in a small 18th-tier city. When I was in junior high school, the sound of online shopping often came to my ears. Taobao is the platform I heard the most. My first shopping was on Taobao. Strictly speaking, it was not my shopping, but my friends also asked me to buy it for me. I remember that at that time, the school needed to buy books, and each class teacher collectively charged a fee. Due to the lack of active payment, I missed the opportunity to buy books in groups. This made me very anxious. I couldn't attend classes without books! At this time, a classmate said, you can buy it online, there are everything online, only you can’t imagine, and you can’t buy it. I thought to myself, can it be so magical? Have everything? With the idea of trying it out, I went to find a guy selling computers on the street and asked him to help me buy books.
About 5 days later, my brother asked me to get the book. When I saw it, it was indeed the same. I took it back to school. The teacher noticed my book and asked me where I bought it. I looked proud and bought it online! Later, the teacher asked me about borrowing a book, and I felt happy. At that time, Taobao left a deep impression on me. When I came into contact with it again, it was already in 2011. Many classmates made their homes with online stores. I was very envious. I also wanted to show off my strength in this great era of developed Internet and fill my shriveled wallet. So, I began to search for information about opening a Taobao store, how to open a store, and how to open a good store have become my long-term learning goal.
After my long study, I learned that Taobao stores are divided into two types, one is personal stores, and the other is Tmall stores. What I can do at present is only personal small stores. Tmall stores need companies and business licenses to apply. The most important thing is to have strong funds and an excellent operating team. Both are indispensable. If you don’t have the above conditions and do it blindly, you will have nothing left to lose.
At first, I thought that everything would be fine after opening a store and putting the baby on the shelves. I have seen those who do Taobao, and it would be fine after putting the baby on the shelves. In fact, what I saw was just a superficial phenomenon. The babies they put on the shelves were carefully designed and operated by the team. The babies listed on
have a lot of knowledge, and I have only learned this after exploring it slowly. Now I share it with you,
1. Product cognition
First of all, I must have an understanding of the babies listed on it, be familiar with them, and be proficient in what attributes, materials, and sizes. For example, I sell chairs. I want to understand what material is the chair I want to sell, whether it is wood or plastic, how much size, which age group is suitable for people, what occasions are suitable for, etc. These are all things we need to understand.
2. Product Positioning
Your own product, which group of people are suitable for, and what age group will choose our own products. This group positioning requires us to conduct research, such as the bedding series. Our targeting of the population can be selected between the age group of 30 and 50, most of which are women. Women of this age group have a relatively good understanding of family life and know everything at home. In contrast, male compatriots are relatively indifferent to these aspects. Therefore, only when the crowd positioning is right can the store push it accurately.
3. Select the main picture
. You need to choose the right picture. It is very important to have the first impression of the shopper. The quality, size and clarity of the picture are very high. People are all visual animals. If a picture is not clear and blurred, it will give people a feeling of disgust at first sight. With this feeling, this baby will not be able to get the shopper. Upload the picture and it requires 5 high-definition pictures with a size of 900x900. The last picture must be a transparent picture. These pictures require artists in the team to edit and optimize. Only after the processed pictures will give people a comfortable feeling. Only when the treasures are listed will have traffic and bring you benefits.
4. Detail page development
Usually when we shop, we first look at the pictures. If we are satisfied with the view, we will continue to look down. Here we will arrive at the details page. This page is part of displaying the details of your product. We must make full use of this part and show the characteristics of the baby, reflecting that it is different from the products of the peers. How to be better than the products of the peers and what are the advantages? We must release comparisons so that we can stand out among the industry treasures.
5. Evaluation
When you shop online, one is to look at the main picture, and the next one is to look at the details page. Next is to look at the reviews. I believe everyone will have such an experience. If the review is not high, most of us will give up this product and browse other products and buy products with higher ratings. From this we can see how important evaluation is to a product's conversion rate, so many merchants have controlled the evaluation area of their products from the sidelines, reflecting high evaluation, high logistics, and high after-sales service.
6. The last step and most critical step for the baby to be listed on the keyword
is the keyword, which is related to the product traffic, so it must be pushed accurately and accurately to the designated population, such as books, books that primary school students read, books that grade students read, what type of books they read, whether there is a pinyin, etc. We can use several major keywords to form the product entry to achieve the effect of attracting traffic.
If you want to run and manage a store yourself and find it difficult, you can go to the material mall of Qianniu to buy some photo editing software, search for keyword blue words, traffic diversion product packages and other software, which can help us better manage the store.
or above is my current understanding of Taobao platform. If there is any wrong thing, please point it out and I will correct it in time.
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