is before Tencent 's "Eexiangtuan" and Pinduoduo's " Kuaituantuan ", and then JD 's "Dongdongtuan". Recently, JD.com launched its social group buying mini program "Dongdongtuan", which has free functions such as product release, sharing, collection, and statistics to explore the field of social group buying. This is another major strategy of JD in group buying after Jingxi Pinpin.
According to JD official introduction, the current suppliers on the Dongdingtuan platform are all merchants of JD self-operated and pop stores. In other words, the merchants on the JD platform have another traffic platform for product display, and an additional channel for making money .
is driven by the traffic of WeChat mini program, and then endors through JD's platform . It can be seen that with the official launch of JD's mini program, it will bring huge new traffic portals to merchants entering JD.com.
Many categories such as food and beverage, fresh food, clothing, home furnishings, department stores, household appliances, beauty and other categories can open up more channels for making money through this new platform of JD.com.
However, the Dongdongtuan mini program displays JD self-operated or JD pop stores. Therefore, if merchants want to open up this money-making channel, they first need to settle in JD and open JD self-operated or JD pop stores before they can be introduced to this mini program to display.
Among them, JD self-operated is a business cooperation between merchants and JD.com, and merchants settled in become JD.com's "suppliers". Store operations, sales, after-sales services are completed or all completed by JD.com. JD self-operated has several models such as traditional self-operated, FCS, direct delivery from manufacturers, and JD logistics standards. Different modes have different operating methods.
JD self-operated entry conditions and thresholds are higher than pop, but the corresponding self-operated weight is the highest on JD.com, and the traffic and resources that can be obtained are also the best. JD self-operated accounts for more than 70% of the entire traffic of JD platform. Merchants must meet the following basic qualification requirements when entering:
1, registered capital is more than 500,000 yuan, the company has been established for more than 2 years
2, the company is a general taxpayer, and can issue a 13% VAT invoice.
3. It can provide 5 certificates: business license, tax registration certificate, organization code certificate , account opening bank license, VAT general taxpayer qualification certificate/ publication business license (book supplier) and product qualifications;
4. It has trademark registration certificate or complete authorization for sales brands . JD pop refers to the JD open platform, which is a third-party merchant on JD mall . Merchants independently carry out store operation, sales, and after-sales services. For merchants with relatively weak strength, they can open a store on JD.com by entering pop. Merchants who want to settle in need of business license, trademark, taxpayer qualification, trademark-brand authorization and other qualifications.
A new money-making channel is about to be opened, so merchants also need to settle in JD.com before this to open up sales channels in order to get more business opportunities. If merchants have any questions about opening a store when they have JD.com, you can go to the homepage by clicking on the avatar to send a private message to the merchants at any time. Xiaozhou will answer or provide service support for merchants at any time.
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