In the increasingly fierce competition in the convenience store industry, the struggle between international brands and local brands is developing in dimensions such as instant retail and sinking market.
According to reports, Zhou Bin, general manager of Zhongbai Luosen, said that the era of "one trick to eat everything" has passed, and convenience store operators should seize online sales, sinking markets, etc., and build new competitive barriers.
In recent years, international brand convenience stores such as Rosen and 7-Eleven have accelerated their sinking pace and have begun to enhance their competitiveness in the local sinking market by increasing their investment in instant retail and creating differentiated products with local characteristics.
analysts pointed out that in recent years, consumers' shopping habits have changed dramatically, and instant demand has soared. In the sinking market with distinct localized characteristics, the application of new models by international brand convenience stores is still in a state of following the local brand convenience stores and husband-and-wife stores, and needs to respond to new environmental and market changes with a more flexible posture.
It is reported that Zhongbai Rosen is a world-renowned convenience store brand LAWSON, and Zhongbai Group, reached a strategic agreement, a 24-hour convenience store operated by Wuhan Zhongbai Convenience Store Co., Ltd., a subsidiary of Zhongbai Group. As of July 15, 2022, Zhongbai Luosen opened more than 700 stores in the Two Lakes area. In addition to Wuhan and Changsha, it also covers many markets such as Jingmen , Huangshi , Jingzhou , Xianning , Xiaogan , Yichang , Xiangyang , Ezhou , Xiantao , Tianmen , Qianjiang and other markets.
▲ At the same time, international brands such as Rosen pay more attention to online channel expansion, and follow local retail stores to introduce new models such as instant retail. Source: Zhongbai Luosen official account
In recent years, well-known international chain convenience store brands that used to deploy more first- and second-tier cities have been sinking, and the consumption potential of low-tier cities is becoming a new growth momentum. While entering the sinking market, international brand convenience stores also pay more attention to the expansion of online channels, and follow local retail stores to introduce new models such as instant retail to serve new users.
"In the context of a sharp increase in consumer demand, international brand convenience stores have begun to pay attention to instant retailing. In the application of new models, local brand convenience stores such as Meiyijia have already set a demonstration." An industry insider pointed out.
▲ On October 1, Zhongbai Rosen's first batch of "mobile stores" opened. Source: Zhongbai Luosen official account
Public information shows that in 2021, Meituan and Ele.me and other home platforms, the local convenience store Meiyijia has the largest instant retail sales, reaching 1.485 billion yuan, surpassing many international brand convenience stores.
analysts pointed out that instant delivery has expanded the service radius of convenience stores from 500-1,000 meters to about 5 kilometers, especially at night, which can maximize the use of all-weather business advantages and expand the customer acquisition funnel. Expanding online channels of instant retail has become the core focus of major convenience stores to break the growth bottlenecks and build user minds.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-