Extra-Industry Alliance is a new business model. With the development of the Internet, many companies are no longer satisfied with a single marketing model in the Internet era and have begun to extend their tentacles to more industries. In this context, many companies have chosen foreign-industry alliances to achieve mutual traffic. Foreign-industry alliances are a new business model developed based on the Internet. With the rapid development of the Internet, the alien alliance has gradually evolved into a new business model.
1. What is a foreign industry alliance?
Foreign-industry alliance refers to: the interconnection and mutual drainage between enterprises, including enterprises and merchants, enterprises and consumers, etc. Simply put, enterprises use cross-connection between different business formats to drive each other and promote each other to achieve mutual benefit and win-win results online and offline.
2. The essential differences between foreign industry alliances.
In most cases, the foreign trade alliance is a win-win model. It can not only realize resource sharing in several industries, but also achieve the precise marketing effects required by each. It’s like the “head of a family” in an industry that can communicate and trade directly with consumers, merchants can directly interact with consumers to purchase and share resources, and consumers will also benefit from other benefits while enjoying the service.
3. The advantages of the foreign industry alliance lies in
Different industries have different characteristics. By joining the alliance, enterprises can realize the sharing and complementarity of resources, integrate their own internal and peripheral resources, and innovate on this basis, thereby improving the competitiveness and development space of the enterprise. At the same time, they can also obtain resource needs between different industries and between customers, thereby further enhancing the company's core competitiveness.
4. What resource sharing and complementarity exist between merchants in the foreign industry alliance?
1. Resource sharing: First of all, it is the exchange of resources, because the alien alliance is not a completely closed environment like e-commerce and group buying. In a closed environment, we can obtain resources from multiple channels.
2. Integration: Two merchants in the foreign industry alliance link through their own channels and resources, and can achieve seamless docking and mutual traffic in this way. In this way, they can have higher voice and influence.
3. Complementary: Two merchants provide each other with high-quality content (customer group) as resources, such as: a video, an advertising marketing, an event planning, a promotional activity, etc., allowing the two merchants to obtain more traffic and convert products for advertising.
5. Sharing: The signals sent out by two merchants (such as coupons) can share resources with each other, such as: How will you help me?
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