Although Apple has lacked innovation in recent years, is still unique in product . IOS closed-loop management, chip self-development and self-use, etc., even in charge of chargers, all of which are for greater profits, but this time it has been targeted by China and the EU, and the losses may exceed 100 billion.
The EU has introduced new regulations
Android chargers have been unified, using a brand new USB Type-C interface, and therefore enjoys the treatment of technical synchronization. Currently, it can support up to 120W fast charging. Apple's exclusive lightning data cable only supports up to 30W fast charging, which is far behind in technology, but Apple just refuses to admit it.
Previously, Cook canceled the charging head under the banner of "environmental protection", and now it has become a "big joke". If it can be shared with the charger of Android phones, this is the true environmental protection. When it is required to use the USB Type-C interface, Apple would rather bear a huge fine than compromise. There must be tricks behind this.
The Ministry of Industry and Information Technology proposed a unified caliber requirement several months ago, stipulating that all mobile phones can only use the Type-C interface to avoid excessive waste of resources. If the specified time is not done, they will face the risk of product bans. Obviously, this regulation is for Apple mobile phones.
. On October 4, the EU also issued a new rule and passed it with high votes at relevant meetings. It stipulates that mobile phones, tablets and other products sold in the EU must use the USB Type-Ch interface. The final change period is in the fall of 2024, and the laptop also needs to be replaced by the USB-C charging interface before 2026.
After China and the EU successively issued new regulations, this time, Apple is not so easy to "defeat". Previously, due to the inconsistent charging port, it was fined million US dollars many times, but this was a drop in the bucket for it. However, after the new regulations were officially implemented, the losses faced by Apple may directly exceed 10 billion.
lightning interface Apple has absolute sovereignty, which is also uniquely adopted by Apple. Those manufacturers of that produce lightning data cables need to pay $600 per certification, and each data cable must be equipped with an MFi chip. This is for preventing reprints and costs $2-3.
This is also the reason why Apple data cable is priced at up to 129 yuan, and Android type-C can be bought for only 10 yuan , which also makes it make a lot of money. According to statistics, Apple's annual income on accessories is US$17.5 billion, which are indirectly brought by the lightning interface, which is probably the reason why Apple insists on not compromising. Will Cook compromise?
Therefore, once the new regulations of the Ministry of Industry and Information Technology and the EU are officially implemented, Apple will lose this $17.5 billion in revenue, which will account for the loss of more than 100 billion yuan. What a terrible data this is. This is data that domestic mobile phone manufacturers can't meet. Will Cook still struggle?
The reason why the EU introduced new regulations is also very simple. Currently, Apple's market share accounts for 26%, and is expected to increase to 33% next year. The proportion of is already very large. If the charging interface is different, it will cause serious waste of resources, especially the public facilities. If the charger is unified, users do not need to replace it frequently.
Apple gave up giving up the charging head, but the direction was actually right, but it tried hard in the wrong place. Everything was just for its own interests. If it was not given a charger, it would naturally give corresponding discounts on the price. However, the more the mobile phones were sold, the more expensive it was. This is also the reason why various countries decided to impose sanctions.
In addition to considering environmental protection issues, Apple's lightning data cable is obviously behind in technology. It currently only supports fast charging of 30 watts, while Android has exceeded 100W, which has further deepened the problem of Apple's mobile phone battery life.
At the same time, the USB Type-C used by Android uses the USB3.1 standard. Compared with the USB2.0 standard used by Apple's data cable, there is a big difference in transmission speed. This is already the general trend and Cook cannot consider it. It can be said that there is no room for negotiation.
Although Apple has advantages in the supply chain, its technology is constantly innovating, and its technology is only temporarily leading. If it does not show any innovative spirit, it will eventually be replaced by new technologies. For example, today's Huawei Hongmeng system. What do you think about this?
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