As the Internet competition becomes increasingly fierce, the cost and profit of products are becoming more and more transparent, resulting in many small businesses facing various bankruptcies. This year, a creative blind box gameplay has saved many merchants, and this gameplay is

As the Internet competition becomes increasingly fierce, the cost and profit of products are becoming more and more transparent, resulting in many small businesses facing various bankruptcies. This year, a creative blind box gameplay has saved many merchants, and this gameplay is called blind box social e-commerce.

blind box social e-commerce combines the gameplay of " blind box dating " and " blind box gift ", allowing users to get gifts worth the money while making friends. The blind owner who distributes blind box can also experience the fun of making money while making friends. While constantly satisfying the user's fun, the platform is using users to distribute blind box gifts and indirectly conducting e-commerce sales to realize platform traffic monetization.

The general principle is to pay one yuan, and you can place your contact information and products in a blind box, and others can then withdraw the blind box by paying, or you can collect the blind box by paying, and in addition to the products, there are also other contact information in the blind box. To put it bluntly, it is a simple social way, adding elements of blind boxes, which attracts the curiosity and pursuit of users for a while. The model of

was developed to play online, and a "blind box" system was born, which greatly increased the users and interesting gameplay of this project. Rumor has been catching this wave of business opportunities online, and the daily income is over 1,000. It also attracted a large wave of traffic to its own private domain .

[Traditional blind box dating]: Offline blind box, the rent is expensive and the cost is high;

[Online blind box dating]: The gameplay is too simple;

[Blind box social e-commerce]: A new gameplay of e-commerce selling goods + blind box dating;

In order to adapt to market trends and achieve the increase in platform sales, a social e-commerce-based [Blind box activity] is launched. Participants not only have the opportunity to buy products at ultra-low prices, but also allow initiators and promoters to get rewards through the platform's humanized incentive mechanism; consumers can not only experience the fun of blind box shopping, but also have the opportunity to make pocket money;

How to launch a blind box activity?

1. Consumers must have blind box coupons to initiate an event;

2. Payment for initiating an event: 30 yuan + 69 blind box coupons;

3. The initiator cannot open his own blind box;

How to participate in opening a blind box?

1. Participants need to pay 5 yuan for each blind box opening;

2. Each consumer can open a blind box multiple times;

[Example] Blind box initiator/ Promoter income point

Initiator: 7 times "return to your money", 24 times "small profit"

Participants spend 5 yuan to open a blind box, the initiator can get 4.5 yuan;

If the participant opens a blind box in the 7th time, the initiator can get 31.5 yuan;

If the participant opens a blind box in the 24th time, the initiator can get 108 yuan;

Promoter: Recommended participation, wait for reward

① Recommended initiator will generate 10 yuan for every successful blind box activity;

Distribution reward: direct recommender ( promoter ) get 4 yuan; team leader can get 6 yuan;

② Recommended participants to open a blind box for every 5 yuan paid, and they can get 0.5 yuan;

Solution highlights

Platform: [Improve user activity and stickiness] [Drives the sales of low-frequency products] [Improve user repurchase rate]

Consumers: [Have a sense of surprise, enjoy shopping fun] [Participants have the opportunity to make money] [Blind box coupons can be used for general blind box activities]

blind box dating combined with blind box caring gameplay, penetrates into the needs of mainstream users in a fun way, breaking the traditional e-commerce caring model. Traditional e-commerce requires a lot of money to attract traffic, but this project is integrated into the current young culture. The platform has its own communication effect and low investment cost. This novel model is enough to meet the social needs of young people who are currently blocking the epidemic and can also promote product sales.

1 software 3 system 7 development, 5 marketing 1 solution 2 design 5, 5 business 4 model 6 planning 5, and the complete plan can be found in the editor.

Edited by: Jiam-5-9