Samsung is a local mobile phone brand in South Korea and also the mobile phone brand with the largest market share. It once occupied more than 85% of the local market share and almost no way for other mobile phone manufacturers to survive. However, with the adjustment of Samsung in the product strategy and the rise of Apple , Samsung's share in the Korean market has fallen to less than 60%.
html data in August showed that Samsung mobile fell below 60% for the first time in the Korean market, down to 59.47%, while the market share last month was only 58.38%, which was lower than before; Apple's market share in South Korea has increased significantly, and has now reached more than 30%. And from the data, Apple's share in South Korea is still increasing.
Survey shows that the younger generation of Korean consumers prefer iPhones rather than Samsung phones. On the one hand, the iPhone brings a safer and smoother experience. On the other hand, Apple is almost invincible in the high-end mobile phone market. Consumers with relatively sufficient budgets are naturally the iPhone, which is more similar to the domestic market.
After Samsung cut off the Note series, its position in the high-end market has deteriorated. The folding screen mobile phones launched are still in the early stages of development, and it is difficult to bring huge sales and high market share; however, it is worth mentioning that Samsung is currently the mobile phone brand with the highest market share in folding screen mobile phones, with annual sales in the millions of units.
As Samsung's base camp, South Korea has always contributed huge sales and is also the main country for Samsung's mobile phone sales. However, from the current perspective, the decline of Samsung's mobile phones in South Korea has emerged, and the pressure faced by Samsung in the Asian market is not only this.
Xiaomi surpassed Samsung many years ago and became the number one mobile phone brand in the Indian market. After that, although Samsung occasionally surpassed Xiaomi, it was still not as good as Xiaomi in general. India is the most populous country in the world and is also a mobile phone market with huge potential. Most domestic mobile phone brands are currently focusing on the Indian market, but the instability of the Indian market is also a dangerous message.
In the European market, Huawei , Xiaomi and other brands have all received good rankings, but the "ban on sales" has made Huawei mobile lose its product competitiveness. Xiaomi has been through the European market and is currently in a relatively good ranking. In the future, it may even become the largest mobile phone brand in the European market, and the current number one brand is Samsung.
Xiaomi Technology founder Lei Jun said that Xiaomi will become the world's number one mobile phone brand within three years. Xiaomi once surpassed Apple to become the world's second largest mobile phone brand, and now there is only Samsung.
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