In the second quarter of this year, China's mobile phone sales hit a new low, and August was the worst monthly sales in August since 2015. mainly because the epidemic has caused the current epidemic to reduce the number of needs for replacement of humans. I want to save money. In addition, the current penetration rate of smartphones is high. Even if the mobile phone performance at a price of 2,000 yuan is enough for three or four years, consumers' demand for replacement of mobile phones is getting lower and lower.
, which caused a year-on-year decrease of 14.2% in Q2 2022, setting a lowest level in the past decade.
Xiaomi market share has reached fifth, Honor as the only growing brand, OPPO, vivo, Apple follows the trend, second, third, and fourth.
Honor has been growing since the beginning of the year. Honor has grown so fast. I think this aspect cannot be separated from Honor. It stands on the shoulders of the giant of Huawei . It has faced a lot of attention when it was separated from Huawei and has also had a lot of Huawei's technology. Honor, which has a Huawei halo, has reorganized for a year and has regained its lost market share.
On the other hand, Honor X30, which focuses on the offline market and Honor 60 series are all very popular. The Magic 4 series, which focuses on the high-end market, has also received a lot of praise on e-commerce platforms, with the highest praise rate of 98%, ranking first among the many Snapdragon 8Gen 1 models.
Honor's first quarter record was very eye-catching. In just one year after Huawei split, Honor made a beautiful comeback. With only Apple and Honor's mobile phone market share growing, it ranked first with a 205% growth rate for the first time with a shipment of 15 million units.
market share is as high as 20%, and the market share was only 5% in the first quarter of last year, which has quadrupled this year.
In May this year, Honor sold 3.2 million units, a year-on-year increase of 70.9%, ranking first in sales.
is very popular in the offline market, with a comprehensive layout of low, medium and high-end prices.
The low-end Honor X30 priced at 1,000 yuan, the mid-range Honor 70 series focusing on light and light selfies, and the Magic series focusing on high-end flagship models. Honor starts again in one year, from supply chain to channels, marketing, to models of all prices, Honor is expected to continue to be the first at the end of this year, and the future is promising.
OV has always been focusing on the offline market. Currently, the vivo x80 series is also popular online. The iQOO series focuses on a cost-effective route and is also popular. OPPO's realme has always been a strong competitor to Redmi at a price of 2,000 yuan.
Huawei's market share has declined or has been sanctioned. It can only be relied on keeping old users. There are few new users entering the market, after all, they are all 4G mobile phones.
If Huawei is not sanctioned, how will the mobile phone market share change? But there is no if. Since this is the ending, I only hope that the high-end market can see domestic mobile phones in the future, and no longer just Apple is the dominant one.
Everyone's enthusiasm for replacing phones is getting lower and lower, and mobile phone sales have indeed declined greatly. Xiaomi is indeed having a hard time this year. Even though it released the Xiaomi 12S series to impact the high-end market, its market share has been declining again and again, and it has been surpassed by Apple. Xiaomi's previous sales are high and high. Is it just a simple data creation? Not the real sales.
has three months to end this year. I expect Honor to stand firm in the throne of the first place, followed by OPPO and vivo. Xiaomi can continue to make efforts through Double Eleven. After all, the Redmi series, which focuses on cost-effective models, is very popular, and price reduction will be very popular. Apple's new phones are released, and the inventory is increased, and sales naturally increase. Apple and Xiaomi will continue to compete for the fourth place, and others are probably still Huawei. After all, the Mate50 series is more popular, and the inventory is small after all, and it is difficult for a third party to increase the price by 500 yuan, which is difficult to support.
#mobile# #digital news# #digital news# #digital news# #Huawei# #Apple#
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