Hello everyone, this is Jibai brand control. In order to increase product sales, many brands have joined the online sales of e-commerce platforms, in addition to offline sales, but they will also encounter problems such as low-price dumping, counterfeit and imitation. So how should brands control prices online and offline? Today, the editor will briefly introduce the relevant content to you and recommend a good online price control company to you.
1. How to control prices online and offline
1. Online price control methods include: whether it is Taobao, Xianyu, or Pinduoduo, the price control methods are similar, that is, they need to operate through official channels recognized by the platform. Taking Taobao as an example, first, communicate with sellers online, and the communication method is very simple.
Express the seller through Wangwang , and send the prepared price protection documents (usually need to be stamped to increase convincing power) to the seller, notifying him to adjust the price according to regulations. Second, the online complaint brand must register an account and register its qualifications on the Alibaba knowledge product protection platform. The general review period is 3-5 working days. After all reviews are completed, you can initiate a complaint against the links that need to be processed on Taobao.
2. The offline price control methods include: offline price control is mainly aimed at direct stores, retail stores, and offline manufacturer channels/factories. Offline price control is generally carried out in the form of anti-counterfeiting and rights protection, which requires a lot of manpower to investigate and search and collect evidence, which is huge! You can contact professional anti-counterfeiting companies to cooperate and provide a full risk model. There is no need to spend any expenses in the early stage, and then charge them after success.
2. Which online price control company is better
Recommended a good price control company for everyone, which is Xinyang Technology. Xinyang Technology is affiliated to Hangzhou Xinyang Network Technology Co., Ltd.
Xinyang Technology is an enterprise focusing on brand services. The founding team is a senior personnel who have been deeply involved in customer service of brand enterprises for many years. Its main business covers brand rights protection and brand Tmall entry; it is also the first service provider to provide integrated solutions from brand creation to post-maintenance, operation, promotion, and intellectual property maintenance.
Online coverage of 20+ network processing platforms at home and abroad, offline, nationwide anti-counterfeiting investigation capabilities, and 20+ processing platforms across the entire network, covering mainstream e-commerce channels, ensuring your most comprehensive solution path. Taobao, Tmall, 1688, Xianyu, JD , Pinduoduo, Jumeiyoupin , Vippineshop , Suning.com , Gome, WeChat, WeChat, WeChat store, No. 1 store, Dangdang , Douyin , pharmacy and so on.
3. What does online and offline price control mean
Price control refers to the behavior of a brand discovering that some stores sell products in the form of lower retail prices, thereby conducting price control . Then online and offline price control refers to not only performing this price control operation on online online stores, but also performing the same control operation on offline retail stores. This operation behavior can be called online and offline price control.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-