live streaming sales is not a sudden occurrence, but a business rule that has been brewing for a long time, and it is also a stage in which the development of social productivity to a certain social stage will inevitably take place.
This is not only our hot spot, but also our business opportunity, an opportunity to change the status quo.
Live e-commerce is essentially a social event, and business in the future will definitely belong to social e-commerce. As a merchant, how much user likes our products depends on how much centripetal force it has, and which side it will face. Its core is the change in content, and the direction of social e-commerce development, which mainly brings value to customers and merchants through the trinity of people and goods yards.
As a merchant, the content of the live broadcast room must be distinctive and attractive. Then it is very important to create a successful live broadcast.
live script is like shooting a TV program, which requires planning.
Many merchants do not have scripts when doing live broadcasts, and do not know how to write live scripts. They basically play randomly in the live broadcast room, do not know how to explain the product, do not know how to answer fans' questions, talk to themselves and entertain themselves in the live broadcast room, and the anchor does not know where their focus is. In fact, it is just an awkward chat, which is an irresponsible attitude for fans and customers.
Everyone knows the number one lipstick Li Jiaqi , why is he so awesome? Some say he is because of the opportunity, while others say it is because of his iconic "OMG". In fact, the most important thing is that he carefully prepares every live broadcast. For example, when he introduces each product, he often first extracts the main selling points of one or two products, and explains the selling points of the products thoroughly within a limited few minutes to impress every audience. We all know that the transaction time during the live broadcast process is very short, and it is impossible for the audience to stay in the live broadcast room and see from beginning to end, so the live broadcast script is very, very necessary.
live streaming scripts can be divided into whole scripts and single-product scripts.
The entire live broadcast script is based on the entire live broadcast as unit to standardize the normal live broadcast rhythm, flow and content.
The entire script framework includes the live broadcast theme, broadcast date, live broadcast time and live broadcast goals, as well as setting the division of labor content for each position. Including what actions the anchors in front, middle and back of the live broadcast should do, what purpose is, what kind of benefits to cooperate with, opening speech, interactive speech, end speech, etc. For example, when the broadcast starts at 8 o'clock, the live broadcast room must be warmed up from 8 o'clock to 8:10; say hello to the audience, etc.; it also includes product introduction, how long does a product introduction take, and how long it takes to plan the time as much as possible, and execute it according to the plan. For example, each screenshot has benefits, likes to 100,000 or 200,000 reminding fans to take screenshots and grab red envelopes, etc. All the content in the live broadcast needs to be refined in the live broadcast script.
single product script as the name suggests is a script for the product. The content of single-product scripts generally includes product brand introduction, product selling points introduction, interest point emphasis, promotional activities, various speeches in the live broadcast room, etc. Including retention techniques, interactive speech, product introduction speech, forced/stopping speech, transaction speech and ending speech.
Whether it is a whole-scene script or a single-scene script, there are quite a few things involved. So this has also become the biggest obstacle for many novices when preparing live streaming scripts, and they don’t know where to start.Let’s think of the following core issues together before starting to prepare a live broadcast script:
1. Set live broadcast themes and goals, including live broadcast scenarios, product categories and selling points of this game, such as factory accessories, nine-point sales, and goals can be specific to the number of viewing broadcasts, increase fans, overall sales, single product sales, etc.;
2. Clarify the broadcast time and duration, and it is recommended that the live broadcast time last 3 to 4 hours. It is difficult to explain the product clearly if it is too short.
3. Formulate activity strategies in time periods, clearly write down hot-spot display products, replace products to guide interaction, answer questions, shoot live streaming slices, etc., and regularly throw live streaming benefits, such as placing an order at the beginning, buying a certain amount for free, and performing a lottery at the same time to get a limited flash sale, etc., creating a sense of urgency. After the broadcast of
, don’t forget to review this live broadcast. Optimize and improve the advantages and disadvantages in different time periods. For example, why are you selling well today, why are you selling poorly, and what are the points that you find fans to develop a desire to buy. The review content can also be presented in the live broadcast script to optimize the subsequent live broadcast.
After clarifying these, you will directly apply the script template to fill in the relevant parameters. A complete live streaming script, including the entire live streaming script, live streaming process script, live single-product speech script, central control operation rhythm speech, etc.
whole script operation writing; single-product script anchor writes.
The whole script is the general process of a live broadcast, including operation activities, people and what time and time, etc.; it is coordinated and controlled by operation, so operations should be written by operation.
single-item speech scripts must be remembered that the anchor is designed because you must understand who the single-item speech scripts are for. If we call the rhetoric a bullet, the anchor should stimulate consumers in the live broadcast room and resonate with customers. If we do not accumulate these rhetoric, can you guarantee that you will feel immersive in every passage you say? When the anchor uses this technique, at least he must know what it says and what its core selling point is, so that it will be smoother when expressed. So the single-item script must be written by the anchor.
From the beginning of retaining people to interaction, to product introduction, to the end of forced order transactions, this is a complete live broadcast process. Whether you are doing a live broadcast of 2 hours, 4 hours, or 6 hours, the script scripts are written around these. But there will be some repetitions in the middle.
Some anchors may say that I can’t write live streaming scripts, or I can’t write them well, and this is also easy to solve. Because it is not to ask you to create an original live streaming script or a verbal script. When doing , Douyin , don’t start to be original. You should first imitate excellent colleagues and dig out their words, and then modify them according to your own products and organize them into a complete speech script template.
With the script of selling goods, how to solve the live broadcast scenario? Live broadcasting is a three-item for people and goods. If you solve the problem of human speech and goods, let’s see how to build a high-quality live broadcast room for novice 0 costs.
1. It has thousands of virtual backgrounds, and is suitable for virtual background live streaming in various scenarios, such as makeup, skin care, clothing, shoes and bags, furniture department stores, books and courses, etc.
2. It comes with super beauty to restore your true beauty.
3. Major platforms promote streaming, Douyin, Video Account, Kuaishou, Taobao, JD , etc., broadcast the platform that you want to broadcast.
4, 0 threshold: novice novices can also start a high-quality live streaming for goods.
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