What is NFT? Those who have read the editor's article should understand that NFT is a contractual digital voucher based on blockchain technology . It is a non-fungible token, a method used to mark the ownership of native digital assets, and sociality is the underlying logic of NFT marketing.
Its characteristics are also very clear: it has uniqueness and non-replicability, is a unique digital asset, and is born with the attributes of strong social currency.
So what about NFT marketing gameplay? What's like? Today we will talk about the marketing gameplay of NFT. There are two main types:
1. Create NFT equipment
So what is NFT equipment? For example, based on a certain game, you can penetrate a certain circle and bring surprises and special experiences to players.
2. Homemade NFT collection
This way of playing is the mainstream NFT marketing path now. Brands have attracted attention, hot discussion and rush sales by selling homemade NFTs related to their own products or brands.
For example: For example, , which has always been marketing, has been playing well, McDonald's launched the NFT work "Big Mac Cube". "Big Mac Cube" is inspired by the McDonald's brand spirit and the appearance of the new headquarters building. It is a three-dimensional dynamic digital creative work. McDonald's China will give 188 NFT creative works to employees and consumers.
And the two cores of NFT marketing: scarcity rights, social experience
So what is scarcity rights? First of all, we need to think about what kind of scarce rights can we provide to others? Such as collection value, appreciation space, participation rights and supreme honors. In other words, what is the capital that brand NFT can provide to participants?
The capital that brand NFT can provide to participants We can plan from the perspective of special user stories such as anniversary, super items, limited products, and founders. The most important thing is to grasp the special moments, unique moments in the brand management process and interaction with users, as well as moments worth cherishing or showing off.
So what about social experience? What is it? Because NFT is a digital asset, this largely means that NFT marketing is mostly a virtual experience.
Then how do we make this social experience full? We can allow core fans to participate in the casting process, free airdrops, and value-added rights and other forms and methods to create a unique social experience and increase the social value.
If you need a complete solution, please send a private message to the editor
#NFT digital artwork##Everything can be done NFT# #Brand marketing planning#
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