html News on September 14th, recently, data from the China Institute of Information and Communications Technology showed that the domestic mobile phone shipments in July were 19.908 million units, a year-on-year decrease of 30.6%, ushering in a plunge. Not only that, the shipments of 5G mobile phones also declined, with only 14.672 million units, a year-on-year decrease of 35.7%.
(Picture source: CAICT WeChat official account of China Academy of Information and Communications Technology)
Overall, the domestic mobile phone market performed poorly this year. From January to July, domestic mobile phone shipments reached 156 million units, a year-on-year decrease of 23%. However, 5G mobile phones have gradually become the main body of the market, accounting for 73.7%.
From the data, we can see that the sales of the domestic mobile phone market have been on a downward trend this year, and the frequency of new phones has gradually slowed down. This may be closely related to the inability to sell smartphones, the lack of product power and innovation of new phones, , which has gradually reduced consumers' desire to buy.
In fact, that's true. Since smartphones entered the era of full-screen, the appearance design of mobile phones has encountered bottlenecks. In addition to the differences in the back design, the front design is almost the same. It can be said that the front design of mobile phones does not have much room for improvement. Moreover, the current mobile phone performance is seriously oversupply. Even the 865 chip two years ago can easily run various mobile games, , so consumers do not have a strong desire to buy new phones at this stage.
(Picture source: pixabay)
In addition, since Huawei "exited" the high-end mobile phone market, there are basically no mobile phone manufacturers in China that compete with Apple . Although mobile phone manufacturers such as Xiaomi , OPPO, vivo and other mobile phone manufacturers have successively launched high-end flagship phones, but since they are just the ultimate hardware pileup and do not have strong core technology, most of the high-end mobile phone market share of is still eaten by Apple . What's more, the comprehensive experience of Android flagship phones has not improved significantly in recent years, but the price has become more and more expensive, so consumers are not buying it.
It can be seen that if domestic mobile phone sales want to achieve a breakthrough, should not blindly pursue mobile phone performance and hardware parameters, but should put more effort into the system and software. improves the comprehensive experience and creates its own core technology. This may be what mobile phone manufacturers should do.
(Cover image source: pixabay)
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