On September 7, the first "JD Agricultural Specialty Shopping Festival" opened. The products sold in the first "JD Agricultural Specialty Shopping Festival" cover more than 2,000 agricultural specialty industrial belts across the country, with a number of more than 300,000. Among

htmlOn September 7, the first " JD Agricultural Specialty Shopping Festival" opened. The products sold in the first "JD MD Agricultural Specialty Shopping Festival" cover more than 2,000 agricultural specialty industrial belts across the country, with a number of more than 300,000. Among them, there are more than 120,000 national geographical indication agricultural products representing the highest quality of agricultural products, covering the most representative and authentic agricultural products in various places. Including Wuchang rice , Ningxia Yanchi Beach sheep , Gashi plum, Ningde yellow croaker, Korla fragrant pear , Suqian King crab, Xiuwen kiwi , Sichuan Huili Pomegranate and other well-known industrial belt products : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : .

At the same time, the 99th anniversary celebration of JD Supermarket has officially started. The full discounts, flash sale discounts and all categories of hot products have ignited consumers' shopping enthusiasm. Among them, in order to welcome the upcoming Mid-Autumn festival and meet consumers' needs for eating crabs during the festival, JD Supermarket's 99th anniversary celebration venue specially launched a special event for hairy crabs in the Mid-Autumn Festival.

It is reported that during the special event, cross-border gift boxes such as JD Fresh X Animal Restaurant Crab Card, JD Fresh X Bingxili Crab Card, etc., were first released on JD Limited Time. Hairy crabs such as Gusu Fisherman, Yangcheng United, Jinjinshang, Suyou Qianxiang can enjoy multiple discounts such as discount of 200 for over 499, 500 for over 999, and 50% off over 1999. In addition, with the support of the "211 Limited Time Delivery" service, these hairy crabs will reach table faster from the place of origin, so that consumers' Mid-Autumn Festival "crab" gifts have a décor and a reunion "crab" banquet with higher quality and price.

The collision of food and games, cross-border joint creation of a new scene of eating crabs

At present, Generation Z has gradually grown into the main consumer force, and women have always been the main force of family consumption. Therefore, paying attention to their consumption needs will lead to the brand breaking the circle and achieving new growth. Very important. Data shows that as a cute-style simulation and business casual game, 77% of the animal restaurants are female users and 66% are young people.

And eating crabs in the Mid-Autumn Festival is one of the traditional customs of the Chinese. The launch of the joint customized crab card of JD Fresh X Animal Restaurant will bring a collision between the hard shell hairy crab and the soft and cute game image to this consumer group, creating A new experience that stirs the taste buds. According to reports, the hairy crabs in the gift box are scientifically cultivated by Gusu Fisherman in the core production area. They are all yellow and full of paste, and are caught and found from the place of origin and directly reach consumers.

At the same time, in order to allow more game enthusiasts to have the correct way to open the Mid-Autumn Festival holiday while eating quality crabs while playing games, JD.com also joined hands with Tencent 's first war strategy mobile game " King of Troubled Times " Create Xiangyu IP joint brand king crab and crab card. The crab card contained in it can be redeemed from Xiang Yu's hometown, has a history of 1,400 years, accounts for more than 20%, and does not require dipping sauce. The sweet and sweet king crab. In addition, there are a variety of specifications for crab card gift vouchers, support 90-day price guarantee, and have a redemption cycle of up to 150 days until the Spring Festival, allowing consumers to give gifts with dough and grades.

Two major national trends cross-border joint customized crab cards to create a different festive atmosphere

The cultural confidence of the new generation of young people has spawned the national hot trend, and market data shows that hairy crabs have a stable female eating group. In order to meet their needs for national trends and fashion, JD.com Fresh United Nations trend brand Bing Xili has launched a limited edition custom gift box "Golden Autumn Osmanthus Fragrance Warm Ginger and Removal of Crab Cold", which contains a 4.5-two male crabs. 3.5 Customized crab cards for 8 hairy crabs in total, one hairy crab shaped candle, a bottle of pear wood osmanthus perfume and a car sachet. The aroma of the food and the fragrance will amplify the olfactory enjoyment and produce "unexpected, reasonable" ” The wonderful reaction. It is very suitable for women to give it to them, bringing them a different Mid-Autumn Festival new experience.

In order to combine the national trend with the trend of "health awareness" to rejuvenate, JD.com Fresh and time-honored brand Wangwang jointly launched the Want Want X fresh hairy crab gift box, with a crab card that can be exchanged for 8 quality hairy crabs and Brown sugar ginger and jujube tea that drives away the cold and warms the stomach, and through the full process guarantee from the selection of source origin, the full process of cold chain distribution to the improvement of after-sales service, it brings consumers a "warm" Mid-Autumn Festival "crab" gift.

211 is available for limited time, and the delivery timeliness guarantee brings consumers a faster and fresh experience

It is worth mentioning that consumers can freely choose to redeemed by scanning code, telephone, and website for the above two brands. Hairy crab. At the same time, you can also enjoy the "211 limited-time " service, which means that if consumers submit their redemption needs before 11:00 am, they will receive fresh hairy crabs on the same day. If they submit their redemption needs before 11:00 pm, The goods can be received before 15:00 on the day.

And the " JD 211 Limited Time Access" service does not require consumers to choose it themselves. As long as the harvest address is within the limited time access service scope, they can automatically enjoy this service, allowing consumers to enjoy the freshness from the origin directly to the dining table faster Hairy crab.

It is understood that on September 7, the 2022 "Suyun Township Love" Rural Leisure Tourism Agriculture (Suqian) Special Promotion and the "Suyou Qianxiang·King Crab" Catching Ceremony-JD Agricultural Specialty Shopping Festival was held in Suqian, Jiangsu, which means The first batch of king crabs have officially started this year, with an estimated output of 15,000 tons. Around the National Day, the first batch of king crabs will also arrive at the dining tables of consumers across the country through JD.com as soon as possible.

If you need to choose more Mid-Autumn Festival custom-made "crab" gifts, hurry up and go to JD Supermarket to celebrate the hairy crabs for the 99th anniversary. It is another year of Mid-Autumn Festival Reunion Day. Whether it is giving gifts or eating by yourself, JD Supermarket can help you easily achieve "freedom of eating crabs".