Introduction Many people naturally think it is Jack Ma, but this is not the case. Alibaba bought STO from a Zhejiang woman, Chen Xiaoying. In addition to selling STO to Alibaba and cashing out 14.6 billion, Chen Xiaoying has now made another 20 billion by selling umbrellas.

Introduction

Many people naturally think that it is Jack Ma , but this is not the case. STO was bought by Alibaba from a Zhejiang woman, she is Chen Xiaoying . In addition to selling STO to Alibaba and cashing out 14.6 billion, Chen Xiaoying has now made another 20 billion by selling umbrellas.

Chen Xiaoying was born in an ordinary rural area in Zhejiang. Due to poor family conditions when she was a child, her parents could not give her better living conditions, which made Chen Xiaoying's life more difficult than that of others. However, this difficult environment made her experience of her tenacious character. When she was still young, her father passed away due to illness. Chen Xiaoying, who had not finished junior high school, therefore gave up her studies and went to work in a factory as a female worker. Here she met her husband Nie Tengfei.

At that time, the trend of doing business overseas was surging, and the domestic trade industry was developing very vigorously. However, due to reasons such as time and transportation costs, those logistics services were still difficult to meet the needs of trade, so Chen Xiaoying and Nie Tengfei took a fancy to it. Seeing the business opportunities, they decided to specialize in the logistics and transportation industry and founded a company for this purpose. Without much start-up capital, no available background, and even no business experience, Chen Xiaoying and his wife started from scratch and still made a name for themselves. After the business of

company got better and better, they gradually expanded their business scale, and the former company was officially renamed STO Express . By 1998, STO Express had gradually developed into a large enterprise with more than 50 outlets, but the unexpected happened suddenly at this time.

This year, Chen Xiaoying's husband died unexpectedly in a car accident. At this time, Chen Xiaoying was only 22 years old. In addition to her husband's death, she also had to deal with divisions within the company.

After all, after the founder passed away, employees within the company also took a fancy to the development trend of this industry and took this opportunity to start a new business and create other express delivery brands. This also gave STO a lot of competition for a while. opponent.

But the tenacious Chen Xiaoying obviously did not give up her career because of this. Faced with this difficult situation, she decided to use franchising to slowly expand the company. With the rise of online shopping, the express delivery industry market has become increasingly broad. , STO took this opportunity to obtain cooperation opportunities with Alibaba founder Jack Ma.

And in order to promote this cooperation, Chen Xiaoying lowered the price to less than three yuan. Although such an offer sounds like a huge loss for them, it is because Chen Xiaoying chose such a sincere cooperation model that they became the first to cooperate with Taobao. The closest courier company.

It was not until 2016 that STO finally went public after all the hardships, and Chen Xiaoying became a female boss with a net worth of tens of billions overnight. But what is surprising is that half a year later, she suddenly announced that she would resign from all positions in STO and withdraw from the company, retaining only 53% of the shares.

Three years later, Jack Ma used two acquisitions to complete a total of 45.59% of the equity acquisition of STO. At this point, Jack Ma officially became the largest shareholder of STO.

Although in the eyes of outsiders, it is a pity that Chen Xiaoying suddenly chose to give up this career, in fact, Chen Xiaoying is also sensitive to business and chose to quit at the most prosperous moment of the express delivery industry. This must be because she saw that she had more opportunities in other countries. aspects of development. After leaving STO, Chen Xiaoying held 14.6 billion in funds.

But she did not choose to live a life without worries about food and clothing. Instead, she continued to return to her hometown to start a new business. This time she chose the umbrella industry, which is inseparable from everyone's life. The reason why I chose umbrellas is because Chen Xiaoying found that the umbrellas we usually use are generally made of ordinary metal. If it rains a lot, the ribs are easy to rust during use. In addition to the unsightly appearance, it will also reduce the number of umbrellas. Umbrella life.

Conclusion

In this way, she improved these problems of umbrellas and developed a new type of umbrella. Not only are the ribs of this umbrella not easy to rust, but the surface of the umbrella does not touch water, and some umbrellas have luminous lighting. Function.Although the price of each umbrella is only a few dozen yuan, Chen Xiaoying has created more than 20 billion in profits with this business, which has also made her name return to the rich list again. A girl who had not finished junior high school gradually became the boss of STO and quit at a critical moment and started an umbrella business. Chen Xiaoying and her legendary experience made everyone realize that this was definitely not an "easy person", and she She is also a heroine in the business world.

——Yangyi Finance