Questions from entrepreneurs
I am from Guangzhou and run a live streaming e-commerce service company, mainly selling local specialties and specialty brand products. I would like to ask the teacher two questions:
(1) I entered this field following the explosive development of the live broadcast industry. Before that, I didn’t have much idea about this industry. How should I find my strategic ambition?
(2) My customers are all online. Through the screen, I feel that my love for my customers is very superficial. How can I further develop my love for them?
teacher responded
Live broadcast e-commerce has risen rapidly in recent years because it presents a humanized side in addition to the original standardized products. An anchor vividly and enthusiastically presents the products placed there to you, giving e-commerce "humanity" and making many products "alive".
This is a good thing, but at the same time, live streaming e-commerce is like a magnifying glass, magnifying certain shortcomings of the anchor several times. Some anchors' personalities cannot withstand such magnification, so some problems have arisen. If your live broadcast e-commerce company wants to be stable and long-term, the anchor needs to have a deep and profound quality that can withstand the test of viewers and customers.
Although it has experienced explosive expansion, live streaming e-commerce is still in its initial stage of development. Most anchors are still keen on creating popularity and creating hot spots. Despite the temporary traffic, only a few live streaming e-commerce companies have longer-term plans.
To deal with some big talk and empty talk, you can do the opposite. For example, you no longer shout slogans or haggle during the live broadcast, but only speak from the bottom of your heart. How you speak to the people around you is how you speak to your customers. Simple words will do the opposite. More powerful.
Although live broadcast e-commerce cannot directly link with customers, whether you can express your love to customers does not depend on the channel, but only depends on whether you love your customers.
How can you see how much love you have in your heart? Mr. Yangming said: "With this pure and natural heart, doing things to the father is filial piety, doing things to the king is loyalty, making friends and governing the people is trust and benevolence."
Everyone has only one heart. Your relationship with your customers can actually be revealed from your relationship with others. In the strategic leadership course, there is a link that allows everyone to perceive the distance between themselves and their parents and find the imperfections in the process of getting along with their parents, and these imperfections will basically appear in you. in relationships with customers.
starts by reflecting on the relationship with parents, then with children, lovers, with executives and employees, and then with customers. Step by step, when we gradually see and squeeze out the water in our hearts, we will be more sincere and loving towards our customers.
When you face customers with fuller and deeper love, many ideas and creativity that benefit customers will naturally flow out of your heart. An entrepreneur shared his experience in contacting customers within a month:
For example, "a guardrail" provides customers with real and helpful suggestions to prevent customers from making mistakes. Decision;
"One Classroom" , learn a course together with customers and meet at a higher level (it is difficult for your customers to be taken away by competitors at this time);
"A Surprise" , it turns out that you have dinner with customers , more time is spent chatting. Now we can talk about the growth of our children and share educational topics in Chinese classics.
These are all methods. The law of heart is to develop the love in the heart. With love for customers, other people’s offline experience can be skillfully and conveniently applied online.
When your connection with your customers reaches a certain level, and when you truly understand your customers’ deep desires, I believe you will find more opportunities and your strategic ambitions will arise spontaneously.
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