Consumer-grade AR glasses brand Nreal held China's first AR glasses conference in Beijing and officially launched three hardware products for the Chinese market, including two types of AR glasses: the world's first glasses form, and a full-featured AR that explores unlimited scen

consumer-grade AR glasses brand Nreal held China's first AR glasses conference in Beijing, officially launching three hardware products for the Chinese market, including two AR glasses: the world's first glasses form, a full-scale exploration of unlimited scene applications of augmented reality technology Functional AR glasses - Nreal

AR glasses have three new underlying technologies: 3D display, 3D spatial perception, and 3D interaction.

Nreal founder and CEO Xu Chi said at the press conference that the emergence of computers and mobile phones has promoted the development of information technology, but at the same time, it has also separated us from digital information. The interaction is limited to a two-dimensional screen. The mission of the next-generation computing platform is to promote the dimensionality of the mobile Internet to the spatial Internet, deeply integrate digital information with the real world, and return to the native three-dimensional space experience of the human world. Nreal believes that its direction will be AR glasses.

As a terminal device for the spatial Internet, AR glasses need to have three new underlying technologies: 3D display, 3D spatial perception and 3D interaction.

3D display. Regarding screen display, consumers are always pursuing a larger display area and a smaller and more portable size. In AR devices, not only should the ultimate "big and small" screen display solution be provided, but also Get a truly immersive 3D look and feel. In this regard, Nreal has created a self-developed binocular spatial imaging system - the "Jinghong Ruiying" optical engine, which can not only provide a 3D panoramic space giant screen of more than 200 inches, but also is as light as sunglasses . It truly realizes "big, small and 3D".

3D spatial awareness. AR glasses are committed to bringing a spatial experience that combines virtual and real. To place virtual content in the real world and achieve real-time, seamless, and true integration with real space requires excellent 3D space perception capabilities. NrealAR glasses use self-developed, multi-sensor fusion SLAM technology, which can calculate the 6 degrees of freedom movement of the glasses in three-dimensional space in real time (millisecond level) and with high precision (millimeter level), allowing users to see a stable position relative to the real space. virtual content.

3D interactive. How should AR glasses define new interaction methods? Xu Chi believes that the value of AR lies in allowing digital information to return to the three-dimensional world, and interactions should also follow the native methods of the real world. Specifically, in real life, for distant objects, we are accustomed to pointing with our hands; for nearby objects, we directly point, press, drag, and drag with our hands. To this end, Nreal has innovatively launched a combination of far/near field interaction solutions: far field, the first "mobile phone virtual ray" to realize selection, dragging, and zooming; near field, based on gesture tracking recognition algorithm, gives users the ability to control gestures.

NrealX released: the world’s first full-featured AR device in the form of glasses to explore unlimited scene applications of augmented reality technology

Nreal The product is also the world’s first consumer-grade AR glasses. In terms of appearance design, Nreal It can convey the temperament of science fiction and the future, while also taking into account the needs of exquisiteness and lightness for street use. It can be called a new generation of technological fashion items.

Nreal It can compare with high-cost enterprise-level AR headsets in terms of accuracy and stability, and has the best full-dimensional spatial perception capabilities among current XR devices, allowing users to experience real spatial fusion, real somatosensory interaction, and explore the full scene. AR applications.

Nrea Education, AR social, AR office, AR sports and other applications open up a full-scenario AR life.

With Nreal’s pioneering adaptation and ecological integration with smartphones, extremely simple lightweight design, and six-degree full-real AR space capabilities, Nreal X quickly won recognition from users, industries and media as soon as it was launched overseas. Accelerating the pace of global commercialization of consumer AR glasses. Riding on the wave of G globalization, Nreal

NrealAir released: fashionable and lightweight consumer-grade AR glasses, light-up space giant screen trendy life

Nreal Air is a brand new AR glasses created by Nreal. It has the industry's benchmark spatial retina display, equipped with a 130-inch aerial projection screen and a 201-inch AR sharp color sky screen, and supports mobile phones, tablets, notebooks, handheld consoles, game consoles, etc. The connection of multiple devices makes it a plug-and-play "pocket giant screen" that can be used anytime, anywhere, opening up a trendy life of space giant screens for you. At the same time, Nreal has also created a three-dimensional panoramic AR space for this product, in which you can experience an unprecedented new and unique AR experience.

Pioneer Minimalist Aesthetics Lightweight, portable and comfortable

Nreal Air adopts the concept of "Pioneer Minimalist Aesthetics" and refers to the classic sunglasses shape. It is unique but not unfamiliar and can be worn in various life scenes without any burden. At the same time, the Nreal Air weighs only 79g (excluding cables and nose pads), which is extremely lightweight and portable. It uses a soft braided Type-C connection cable and an original 140° elbow design on the glasses end to ensure connection to the temples. Feel free to use after the end.

Nreal Air supports three levels of vertical adjustment at the temple shaft, has a 40° horizontal elastic opening and closing range, and provides three sizes of nose pads , which can adapt to various head circumferences from 120 to 186mm, as well as various nose shapes. and face shape, bringing a customized and comfortable wearing experience.

The world's leading self-developed "Jinghong Ruiying" optical engine 2.0 spatial retina-level display for healthy eye protection

Nreal Air is equipped with the self-developed "Jinghong Ruiying" optical engine 2.0, which has the characteristics of optical see-through type and adopts a new generation of Sony Micro OLED is used as an image source. During the optical path transmission process, the micro-image displayed is deflected in the direction of light and controlled by the light wave state by each element in the optical display architecture. Combined with the self-developed precise pixel adjustment/anti-distortion algorithm, the high resolution of the image source is achieved. Clear, high-contrast, low-distortion presentation brings a realistic AR visual experience. At the same time, the "Jinghong Ruiying" optical engine 2.0 display architecture is compact, which allows NrealAir to have the morphological characteristics of ordinary sunglasses.

In terms of display effect, Nreal Air has a resolution of up to 3840*1080, MTF0.7, PPD=49. The three core indicators have reached the top level in the industry, bringing an unprecedented spatial retina-level high-definition visual experience. At the same time, Nreal Air has an ultra-high contrast ratio of 100,000:1, a high color gamut of 108% sRGB, and an eye brightness of up to 400 nits. The picture is clear and sharp, and the colors are bright and gorgeous.

What’s more worth emphasizing is that Nreal Air is the world’s first AR glasses to obtain TUV Rheinland’s three authoritative certifications for low blue light, no flicker, and Eye comfort. Among them, Eye Comfort is the highest level display product certification requirement of TUV Rheinland, including complete display quality, ambient light management, eye protection technology and user health and comfort. Nreal Air is currently the only product in the world that has obtained the This certified XR device.

130-inch aerial screen projection with multiple connections is an eye-opener

Nreal Air’s aerial screen projection mode can project the screen of mobile phones, tablets, Macs, handheld consoles, game consoles and other electronic devices up to 130 inches (4 meters in front of the eyes), satisfying Users can use it in various scenarios such as home, office, subway, airplane, camping, etc. to experience the smooth experience brought by the giant screen in the sky anytime and anywhere.

In terms of connection solution, it is equipped with a Type-C interface and supports DisplayPort output Android phones/tablets/Windows laptops/iPads/Macs, as well as SteAMDeck or Windows game handhelds, which can be directly connected to NrealAir to achieve 130-inch ultra-clear aerial screen projection. . The iPhone equipped with a Lighting interface and the Switch equipped with an HDMI interface can be connected to NrealAir through the Nreal adapter to realize the air projection function. Nreal will also upgrade its firmware in the future to adapt to game consoles such as , Xbox, and PS.

Three-dimensional panoramic AR space space infinite screen

Based on the self-developed 3DOF optimization algorithm with high precision and stability, Nreal Air brings a three-dimensional panoramic AR space, equipped with a 201-inch sharp color sky screen, which can adjust the screen size, distance and position at will. Consumers can get an infinitely extended spatial vision, bringing the possibility of any combination of three-dimensional multi-screen solutions. , you can also experience novel experiences such as AR games, AR movies, AR games, AR social interactions, AR office and AR sports.

In the AR space, Nreal also launched the Nreal spatial interaction system for the first time in the Chinese market. The innovative Home interface "Space Infinite Screen" displays content information on a circular giant screen, breaking the monopoly of traditional Apps on the screens of mobile phones and other devices. Reduce the levels of content acquisition and improve the efficiency of information acquisition. Users can customize the display locations of apps and widgets, place their favorite models, and customize a personalized exclusive AR space.

teamed up with iQiyi , China Mobile Migu, NIO to build an AR content ecosystem

In order to create a rich AR content ecosystem for consumers, Nreal teamed up with iQiyi, China Mobile Migu, NIO, and Kuaishou to create a rich AR content ecosystem for consumers. Exclusively developed and customized multiple AR content platforms. At the press conference, iQiyi CEO Gong Yu, China Mobile Migu Company General Manager Liu Xin, and NIO founder, chairman and CEO Li Bin also expressed their views on the value of AR.

iQiyi CEO Gong Yu believes that both AR and movie viewing are visual arts, and AR will bring a qualitative leap to the movie viewing experience in the future. The future cooperation between iQiyi and Nreal will rely on the respective advantages of both parties to achieve in-depth integration from hardware, software to content ecology, and jointly explore greater possibilities in the field of virtual reality under the wave of science and technology, and bring new possibilities to users. Immersive entertainment interactive experience.

Liu Xin, general manager of China Mobile Migu Company, said, "Migu has always been actively involved in technology exploration. I believe that AR technology will bring a more interesting experience to the audience. Migu's three-dimensional space viewing on Nreal glasses Experience is a very leading attempt for sports viewing. During the 2022 World Cup in Qatar , we will create a "metaverse" virtual viewing of the World Cup. The interactive space presents the audience with a "5G cloud arena" with real-time interaction and immersive experience. Of course, in addition to sports, we also hope that AR glasses can become the next mainstream game terminal, allowing more users to experience the fun of cloud games . .”

Li Bin, founder, chairman and CEO of NIO, experienced the AR glasses jointly developed for NIO’s PanoCinema panoramic digital cockpit. He said that by projecting a screen with a maximum viewing distance of 6 meters and an equivalent of 201 inches, the AR glasses, combined with 256-color digital ambient lighting and a 7.1.4 immersive sound system, made the audio-visual experience more amazing than in a movie theater, and the full-sensory immersive experience effect exceeded expected.

The future cooperation between Nreal and Kuaishou will focus on AR content. The two parties will jointly explore new consumer experiences in the fields of panoramic videos, medium and long videos, etc.

Nreal adapter released: the world's first AR adapter that perfectly adapts to Apple devices

In addition to the two AR glasses products, Nreal also specially launched the Nreal adapter for Apple devices equipped with Lighting interface and smart devices equipped with HDMI interface. It can meet the normal playback of digital copyright protected content, so as to realize the connection between iPhone or iPad and Nreal Air, bringing a plug-and-play 130-inch aerial giant screen casting experience anytime, anywhere. At the same time, the Nreal adapter also supports Switch screen projection connection, and the firmware will soon be upgraded to adapt to game consoles such as PlayStation and Xbox.

product prices were announced and will be officially launched on August 27: Nreal Air is 2,299 yuan; Nreal At 20:00 on August 23, NrealAir and Nreal , and provide free myopia glasses services. Among them, the Tmall platform will be officially launched at 10:00 am on August 27, and the JD platform will be officially launched at 10:00 am on August 29.

At the same time, Xu Chi also brought an "Easter Egg" to the press conference - to thank users for their support, a limited edition "Space-Time Contract Edition Founding Gift Box" was launched for Nreal X and Nreal Air respectively. In addition to the AR glasses body, It also includes some officially prepared souvenirs, the most important of which is the "Space-Time Contract Coupon". Users can use the Space-Time Contract Coupon to offset the purchase cost of any new AR glasses launched by Nreal at the same price in the future. The two gift boxes will be available for pre-sale on Tmall Mall at 20:00 on August 23, and will be officially released at 10:00 on August 27. The Nreal

For myopic users, Nreal provides an official one-stop lens customization service at a price of 299 yuan (free during pre-sale). In addition, Nreal has also joined forces with Essilor , the global leader in the myopia optical lens industry, to provide users with more high-end and high-quality customized myopia lens services. Users can consult through Nreal’s official WeChat mini program and WeChat public account. Wear glasses.

At the same time, the Nreal Air Migu Special Edition will be simultaneously available on China Mobile’s official online flagship store and Migu Mall. Users can enjoy the benefits of Migu Video worth 670+ yuan, Migu Quick Game and Mobile Cloud VR. gift pack. For the immersive large-screen entertainment experience scenario in the digital cockpit, the Air AR glasses co-created by NIO and Nreal will also be launched on the NIO Mall in early September and will be officially released.

At the end of the press conference, Nreal founder and CEO Xu Chi said that compared to when he first started his business a few years ago, everyone no longer doubts whether AR is the next generation computing platform, but when it will arrive. This at least shows that Nreal is on a difficult but correct path, and today it has taken a small and determined step towards the future. Faced with the question "When will the era of AR arrive?", Xu Chi believes that it will be earlier than many people think.