's offline business encountered obstacles, so it turned to the auction market, and the authenticity of the auction items was questioned. Mr. Li from Shenzhen recently told Nanduwan Financial News that he took a photo signed by Steve Jobs on a mini program, and the transaction price was 6,000 yuan. After receiving the goods, I found that the price of the lot was much lower than the ordinary lot of Jobs , and after careful inspection, I found that the signature handwriting on the photo was also suspicious. Mr. Li inquired about the situation on a platform and received a reply saying that "the work is not signed by Steve Jobs, but the description of the auction is wrong." Mr. Li believes that if there is no signature of Jobs, then the printed photo itself is everywhere, and this photo is worthless. It is difficult to hide the fact that the platform is selling fake photos. In response, a reporter from Nanduwan Financial News contacted a platform many times, but as of press time, had not received a reply.
html He bought a "Photograph signed by Steve Jobs" for 56,000 yuan, but the authenticity of the item is questionable.
Mr. Li said that he had bought a lot of things on the "Yiyi platform" and also noticed that the platform often had bidding information for celebrities' signed posters, sneakers and other items. Recently, he saw a signed photo of Steve Jobs, became interested in it, and successfully bought it for 6,000 yuan.
"I looked at the signature on the photo and thought it must have been signed by me. The first letter S looked a bit like an A, which was very similar to Steve Jobs's signature." Mr. Li said that he had a lot of feelings for Steve Jobs himself. Pay attention and therefore become familiar with its signature habits. After receiving the lot, Mr. Li shared it with his friends. After communication, he found that the price of the lot was quite different from the possible market price. His inquiry found that a "Macworld" magazine signed by Steve Jobs had been auctioned in the United States, and the final price was 47,775. US dollars (approximately 330,000 yuan).
Mr. Li said that he asked a contact person about the authenticity of the lot. After verification, the other party replied that it was a mistake and he could return it for a refund. "I was angry when I heard that. I had bought a lot of things before, and this thing was really clumsy."
"She didn't admit it at first, thinking I didn't know Jobs's signature, and said it was the photographer's signature. I studied the signatures of some of the things Jobs sold online, and they were written like this, but they had never been written so neatly, and I had never seen Jobs sign his own photos. , If it is true, I think it may cost more than one million."
Mr. Li said that the aforementioned contact person also sent him another auction signed by Jobs, and he had a certificate issued by an appraisal agency, stating that it was possible. Replace the one in Mr. Li's hand, but he believes that the signed photo has been taken and comes with a certification document. If it is not signed by Jobs himself, then the lot is actually worthless. According to the information provided by Mr. Li, the aforementioned contact person told Mr. Li, "This work is not signed by Steve Jobs. The auction description is wrong. But there is nothing wrong with the work itself."
information shows that the starting price of the aforementioned Steve Jobs signed photo It is 3,500 yuan, with an increase of 500 yuan, and the platform charges a 10% commission. Mr. Li said that a commission of 600 yuan was charged, and the total payment was 6,600 yuan. At the same time, the signed photo taken by Mr. Li comes with a certificate, and the certification agency may be an overseas company. The business manager of an auction company in South China told Nanduwan Financial News that he had never seen a certification certificate issued by the appraisal agency before, and he has been in the industry for 8 years.
When offline business encountered obstacles, Yitiao turned to the auction market
Public information shows that the main operator behind Yitiao mini program is the well-known content e-commerce company Shanghai Yitiao Network Technology Co., Ltd. (hereinafter referred to as " Yitiao Company "), which was established in 2014 In 2016, this mini program was an e-commerce platform operated by the company. Up to now, in addition to e-commerce business, auction has been one of the main services of this mini program.
It should be pointed out that the autographed photo of Steve Jobs taken by Mr. Li was a special charity-themed auction launched by a platform. In this auction, the autographed items also included large autographed photos of well-known celebrities and Audrey Hepburn, with a transaction price of 4,000 yuan. The auction came with a handwriting identification certificate issued by the same agency as the signed photo of Steve Jobs taken by Mr. Li.
reporters noticed that in the special auction jointly launched by Yitiao and Yidian, there were also many items signed by celebrities and celebrities, but the prices were much higher.For example, the starting price for a Buffett signature circulating currency page is 28,000 yuan. In the product description, the auction item is signed by Buffett and comes with a JSA authoritative certification.
"Because one is quite complex, it cooperates with many auction companies and other channels, and the sources are quite complex. Auction items must look at the source channels, and the other is the certification body. The more common ones in the industry are JSA\BAS\PSA. These In recent years, some domestic certification agencies have also Most of them are fake. For example, the address of the institution is not known. In addition to identifying the institution, you also need to look at the notes. If you really want to make a fake, it is easy to just find a photo and imitate the signature, and then the certificate can also be replaced. The cost of this kind of counterfeiting is very low, but the return is very high,” said the person mentioned above. According to
public information, the founder and CEO of Yitiao Company is Xu Husheng. He is the former editor-in-chief of the fashion and lifestyle media " The Bund Pictorial " and a well-known media person, holding 88% of the shares. According to Tianyancha information, a company currently has 8 financing processes, the latest of which was the C+ round obtained in January 2022. Investors include Shuhai, Dongbo Capital, JD Technology , Zhixin Capital , Puhua Capital, Harvest Capital, etc. In the C+ round of financing, a company received 50 million US dollars, the C round of financing exceeded 40 million US dollars, and the B+ round of financing was 100 million yuan. In
's C+ round of financing, Yiyiyi stated that the new investment will be mainly used to strengthen Yiyiyi's art and auction business, cultivate teams, technologies, and promotions, deepen in-depth cooperation with the auction and art circles, and vigorously support young artists. When
was founded, Yitiao gained a large number of users with its video content. Public information shows that 15 days after the first video was released in 2014, the number of fans on the platform exceeded 1 million. The company then started e-commerce business, and planned to develop offline business after Series C financing in 2018. However, the epidemic crisis in early 2020 hindered offline business.
It was also at this time that Yitiao turned his attention to the auction industry. In November 2020, Shanghai Yitiao Art Technology Co., Ltd. (formerly known as: Shanghai Yitiao Auction Co., Ltd.) was established. Its business scope includes art agency; retail of arts and crafts and collectibles ( Except ivory and its products).
Affected by the epidemic, many large domestic auction companies have moved their businesses online in recent years, and most of them have established their own online auction channels. According to data from Sotheby's , more than 70% of the company's global auctions in 2020 were online auctions. According to China Auction Industry Association data, in 2019, based on the starting price of the auctioned bids, the online auction market size has exceeded 3 trillion (including failed auctions and repeated auctions), an increase of about 30% compared with 2018. The quantity is approximately 1.3 million pieces, an increase of 40% compared with 2018. Data also shows that the transaction volume of the first online auction of Guardian Auction in 2018 was 5.09 million yuan, and the transaction volume in 2019 was 16.02 million yuan. In 2020, the China Guardian online trading platform achieved a transaction volume of 180 million yuan.
Yitiao's cooperation with auction companies has also begun to increase. Currently, Yitiao's small program is conducting special auctions with partners such as Huayi and Yidian. Regarding the matter mentioned by Mr. Li, a reporter from Nanduwan Financial News contacted a company many times, but as of the time of publication, no reply was received. How to determine the liability for fake goods in the
auction market?
Regarding the question of the authenticity of the auction items encountered by Mr. Li, Mao Peng, a lawyer at Guangdong Shengdian Law Firm, analyzed that if fake goods are purchased during the auction process, the relevant provisions of the " Auction Law " will apply, and it is not the " Consumer Rights Protection" "Law " is the object of adjustment, so the common consumer common sense of "buying fakes and getting compensation" does not apply to this situation.
He believes that if a bidder buys a counterfeit product during the auction, the key to determine whether the auction agency has responsibility and the extent of its responsibility depends on whether the auction agency has issued an appraisal report or appraisal document for the auction item. If the auction agency issues an appraisal report or document, or gives a relatively positive or definite description of the auction item in writing or verbal form, which is enough to make people mistakenly believe that the auction agency has authenticated the item, but it is ultimately proven to be fake, then it can It claimed that the auction contract was invalid on the grounds that "the purpose of the contract could not be realized" and required the auction agency to return the auction money.
Mao Peng also said that if the appraisal document or report is issued by a third party in this link, the auction agency and the appraisal agency can also be regarded as co-defendants and required to bear joint and several liability for compensation . If the auction institution clearly informs the auction institution before the auction that it is only responsible for providing a platform and does not provide any proof or guarantee for the quality of the auction items (similar to judicial auctions), then even if there is a problem with the purchased product, unless the problem is something that the auction institution should disclose in advance However, the situation was deliberately not disclosed, otherwise the buyer could only seek compensation from the seller but not from the auction agency.
Written by: Nanduwan Financial News reporter Ye Linfang
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