Since July last year,
Amazon has left a shadow on merchants.
"I have my rules. If you cross the line, you will die!"
So we see more and more merchants voluntarily giving up many reviews and choosing to use the "white hat" rule. They are confident in the quality and actively pay $200 to Amazon and invest in the VINE plan, but are there really any reviews? , this depends on luck.
But white hats are not so easy to operate. Speaking of this, we need to understand one piece of information. Often negative reviews come so unexpectedly and so quickly.
Sometimes we prepare to open an advertisement. After the plan is completed, we only open it today. When we look at it the next day, the negative reviews are overwhelming. Should the ads continue to be on at this time? How to deal with negative reviews? Is it going to be renovated? Oops, my transformations haven’t been updated yet? I don’t know if there will be any security issues with the link, but as an operator, I have lost a lot of hair, and behind every negative review is the operator’s hair.
At this time, let me briefly calculate the advantages of white hat: "security". The following analysis may be a bit like disadvantages, but this is all based on comparison. If everyone does not do evaluation, some of these problems will not exist.
1. First of all, you have to wait 6-8 months before the evaluation will cover the first page, and the evaluation may be completed in 2 months. There is almost a 4-6 month market disadvantage here.
2. The cost of waiting, if you work alone, there will definitely be no so-called basic salary. If we are working part-time, well, the boss is right, we are just white hats waiting. If you are the boss, then the actual amount lost in these 6-8 months is employees’ salaries, venue expenses and other miscellaneous things.
3. The risk of waiting, will the market still be the same as what we see now in 6-8 months?
4. The risk of negative reviews. When one negative review comes, it will bring more negative reviews. There is no risk of the link being suspended by Amazon, but there is still a probability of being suspended by the buyer.
5. The risk of rivals, the current market is whoever gets up first has the say. Many times, merchants who get up first want to have exclusive resources or more resources, so they will prank other merchants. This risk will also cause the store to fail to get started.
6. Regarding the traffic loss of new products, the support period is in the first 3 months. Have these 6-8 months passed?
But if we calculate the effects and risks of evaluation, we will know why so many businesses do evaluation!
1. When the traffic period of a new product comes within 3 months, this time can be extended through evaluation, or even take advantage of the trend.
2. Can deal with more unfavorable factors, such as negative reviews, QA, videos being owned by other merchants, etc.
3. Promote the growth of keywords and increase traffic. Placing orders is the best way to improve keywords.
4. Push products to the maturity stage faster, reduce time costs and operating costs during the product growth period.
5. Know whether the product can be made faster, and avoid unnecessary waste (no one knows whether some products can be made) Get up)
Risk: It is possible to be blocked by Amazon
But we know one condition: How does Amazon handle the transaction order? Current limit, warning, 2 brush warning, 3 brush warning or link blocking. When the shua is not particularly severe, this is basically the case. Unless the shua is very large, it is not a fatal situation even if you encounter it. With
, evaluation has become the choice of most people.
However, no matter how perfect it is, as long as it is submitted for testing, risks will inevitably exist. Dear business friends, you should be cautious and do not go down this risky route if you can do it with white hat.
Today I will share with you Amazon new product advertising strategy form and keyword fast tracking form . Friends who want a complete and clear version, please send me a private message to get it.
Amazon new product advertising strategy form
Keyword fast tracking form
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