IT House learned that according to the Russian media "Kommersant" citing MTS data, the popularity of Chinese smartphone brands in Russia far exceeds Apple and Samsung . The data shows that in July, Xiaomi (including sub-brand POCO)’s market share in Russia was far ahead among many smartphone peers.
Based on sales volume, 7 Xiaomi and its sub-brand POCO together accounted for 42% of the Russian smartphone market, ranking first . The second place is realme realme. Sales in July accounted for 17% of the Russian smartphone market, a certain increase compared with 13.4% last month.
The market share of third-place Samsung dropped to 8.5% (10.9% in June), the market share of fourth-place Tecno ( Transsion ) was 7.5%, and the market share of fifth-place Apple dropped to 7% (6 9.7% per month).
According to sales calculation, Xiaomi (+POCO) is also the first, accounting for 35%, the second is Apple, occupying 25% of the market share, the third is realme (12.5%), the fourth is Samsung (11%), fifth place Tecno accounted for 4%.
In addition, MTS data also showed that a total of 2.3 million smartphones were sold in Russia in July, worth 36.7 billion rubles , with an average price of 161,000 rubles (approximately RMB 1,785.67), a decrease of 6%.
IT House has learned that the supply of Apple and Samsung smartphones in Russia is now 80-90% lower than before March this year, and everyone knows the reasons for this.
Marvel Distribution analysts predict that due to the poor supply of parallel imported and , the share of A-level brands (high-end devices) may drop to less than 10% this year. He also said that the growth in the share of Chinese smartphone brands is not only due to the suspension of Apple and Samsung's business, but also because their own products have become more powerful and create better and better smartphones.
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