In the field of smart wearables, smart glasses have always been a highly anticipated device. In 2013, Google launched the Google glasses , which promoted this concept to the general public. However, due to various problems, such products are still relatively niche in the consumer market .
In fact, giants have always had a strong desire to explore wearable devices, especially smart glasses. In recent years, there have been rumors that Apple is studying AR glasses , and Facebook recently launched a smart glasses with AR technology as the core. In addition, Google has also acquired the smart glasses brand North, the company is developing the second generation of North Focals, which has now been merged into the Google hardware team. Recently, millet also launched an AR glasses concept machine, the shape is very close to the ordinary glasses we wear every day.
In view of the shape and technological advancement of smart glasses, dynamic point technology recently had a conversation with Zhang Zhuopeng, CEO of Optimetic Technology, and learned about the latest developments in the industry and the latest product trends of Optimetic Technology.
The lightweight trend of AR glasses
Currently, AR displays mainly have two technologies: optical perspective and video perspective. There is a lot of exploration for both types, but the limitations of video perspective are very obvious. Almost all commercial AR devices are using optical see-through displays.
The optical see-through display allows users to "directly" see the superposition of the real world and the virtual scene through a set of optical lenses. At present, the mainstream optical perspective solutions include optical waveguides, free-form surfaces, and prisms. optical waveguide occupies a dominant position in the current high-end market, and most of the equipment is based on optical waveguide technology.
"The popularity of optical waveguides lies in the easy realization of elegant flat designs through it.Holoswim, the AR holographic smart swimming goggles launched by Light Particle, mainly uses optical waveguide technology. Xiaomi’s latest AR glasses also use this technology. This kind of product that uses optical waveguide technology has excellent imaging efficiency and weight control. . This product like Xiaomi is a very good concept machine, and it can also play a very good educational role for the entire industry. "Zhang Zhuopeng said.
Many people think that smart glasses are the next-generation mobile Internet terminal, which can reach everyone, so this is also the reason why many manufacturers are eager to try and hope to break through the consumer market. At present, consumption There are still relatively few truly epoch-making AR products in the electronic market, so some consumers are eager to have brand-new products for them to try and experience.
"There may be some bottlenecks in the past, so many peers choose Breakthrough in the B-end market, but the optical particle has made breakthroughs in some core technologies, and there have also been breakthroughs in products. In addition, in recent years, consumers have already had a certain understanding of the concept of AR, so we choose the C-end market. It makes sense.
What is the content and hardware itself?
Currently, consumer AR products still rely on high-quality content, such as film and television functions and game content. This is also the path dependence of AR products in the mobile Internet era. In response to this problem, Zhang Zhuopeng said that the dependence of AR products on content is mostly due to the lack of solid hardware. Only when the content is particularly good can it attract consumers to buy.
"The so-called hardware is not enough, the content comes together. When the hardware is good enough, the content may not just be needed for AR products. The product needs to be more refreshing and fashionable, because first, the product should be closer to the daily use of consumers in form, and then it should be improved internally, such as software optimization and content improvement. ”
Light Particle Technology will soon bring this product with distinct features. It is mainly used in underwater scenes, because the underwater environment is more complicated. AR equipment must take into account waterproof issues, such as water mist, water vapor, and There are problems with the refractive index of light, etc.
"AR glasses adapted to underwater scenes are a new product.From the very beginning, the optical particle intends to break through the optical technology required by consumers from the entire industry chain. If all the complicated problems are solved first, the subsequent development of other products will be relatively easy. Therefore, through such a product, we can also temper our process and supply chain, which is particularly critical at the approaching node of the entire consumer AR product outbreak.
AR Future Imagination
The recent acquisition of Pico by bytebeat has once again triggered the imagination about the meta universe. Zhang Zhuopeng believes that there is no need to be too fanatical about the meta universe.
" yuan Universe is actually the entire industry collection of software content and hardware platforms that are needed in the future. Although the concept is still relatively strong at present, its components are basically available, including digital twins, spatial positioning, AR glasses, eye tracking , Gesture interaction, etc. These concepts have existed for a long time, and now everyone hopes to integrate them with a holistic concept. "
In the past, big manufacturers and start-up companies worked independently, trying to talk about their own technology or content advantages, and now everyone has unified it into the meta universe. "Currently is a stage of consensus, which means that the whole future The development of the industry will become faster and faster.
"Actually, I think for the 1.0 version of Metaverse, the current AR technology is basically satisfied. But the 2.0 stage has not yet been reached. "Zhang Zhuopeng believes that to break through the current stage, the first is to break through from the consumer, "fortunately, the education of the consumer market started very early."
The second is that different companies consolidate different sectors based on their own advantages. "Not a single company can connect all technologies and platforms. For example, Light Particles currently focuses more on the building of hardware platforms. We hope to expand from underwater to the entire sports field, and then from the sports field to the entire consumer market. In this process, the technical hard power is continuously improved, and the product audience will continue to expand.”
At the same time, smart cars, including smart cockpits, are also areas that have attracted much attention in the past two years, and AR can also empower them. As we all know, After the technology at the bottom of the smart car is completed,The next step is the improvement of experience. Regarding this field, Light Particle also has its own thinking.
"AR, as a visual linkage part, will improve the driving experience in the car. For example, with the help of AR equipment, the car can be turned into a mobile bar or a mobile meeting room, and the car's car space is diversified. Expansion, from leisure and entertainment to smart office, at the same time, the privacy required for leisure and entertainment and the high efficiency required for office can be grasped in this mobile space. In the future, not only the driver, but also all kinds of passengers can be in a small space. Experience a different visual feast through AR."
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-