After 114 days of disappearing from public view, Jack Ma appeared in an agricultural greenhouse in Pinghu, Jiaxing on September 1. On the second day of Jack Ma’s appearance, Ali announced that it will invest a total of 100 billion yuan by 2025 to commit to my country’s "common prosperity" action plan.
Jack Ma, the founder of Ali's business empire, is a famous entrepreneur in China and a household name in China. The e-commerce and mobile payment created by Ali are convenient and efficient, bringing earth-shaking changes to people's lifestyles, and the changes made by the Internet to other industries are also amazing. The importance of "Internet + industry" has been deeply rooted in the hearts of the people. Jack Ma's contribution to this era is tremendous. As the founder of an Internet giant, he was once respected as " horse dad ".
But as his career gets bigger and bigger, the breath of capital in Jack Ma's body is getting stronger and stronger. On November 3 last year, the listing of Ant Financial, which was valued at RMB 2 trillion, was suspended. Alibaba was investigated for suspected monopoly. Jack Ma was named and criticized by the People's Daily three times. However, recent negative incidents such as Ali’s "sexual assault" case and Zhao Wei's blockade from the entire network have kept Ma Yun on the hot search.
Ma Yun is in Pinghu, Jiaxing
This time Ma Yun is back in the arena, and there are rave reviews on the Internet, with mixed praise and criticism. In any case, people hope Ma Yun will strengthen the development of Ali and benefit the people of Ali. National dedication.
On August 17 this year, the Central Finance and Economics Conference was held. "Common prosperity" has risen to the country's primary national policy. China will definitely return to the development path of industrial prosperity. Tens of millions of small and medium-sized enterprises are about to usher in the spring of development.
There are 80 million entrepreneurs in our country. With the development of enterprises, how can the boss find out the development goals of enterprises and individuals and grow into upright and respected entrepreneurs?
here,Introducing a management book-"President Charisma", the author is "Father of Chinese Management" Zeng Shiqiang . The book pointed out: As a president, you must be courteous and corporal, knowing people and be responsible; use more brains, less hands and feet; plan in the middle to win a thousand miles. The article emphasizes that the most difficult thing for a president to do is to employ people, and the most important thing is to be willing to share benefits and to give back to the society.
How to manage your company well and be an excellent president? "The Charm of the President" enumerates some management methods and clarifies this point of view: the president should conform to the law of development of things, do something and not do something.
"President Charisma" by Zeng Shiqiang
There are many companies in China, but there are few respected and great companies. If you want to become a good entrepreneur, it is necessary to learn from famous entrepreneurs. Now let’s take a look at what kind of wisdom and strategy they have used to do the "hardest things" and "the most important things"?
1. "He who wins the hearts of the people gains the world"
Dong Mingzhu, born in 1954 in an ordinary family in Nanjing, Jiangsu. In 1990, when she was at the lowest point in her life, she joined Gree Company; since 1994, she has served as the head of the business department, deputy general manager, and vice chairman ; Appointed as Chairman and President of Gree Group in 2012. Gree Group, under the leadership of Dong Mingzhu, has made strides into the world’s top 500 companies.
Dong Mingzhu's career achievements are inseparable from itself The hard work and hard work, but the most important thing is due to her attention to talent management wisdom and a selfless heart.
堇明珠
1. Protection and warmth for employees
Dong Mingzhu is a famous "iron lady" in the business world,She looks strong in appearance, but she is very responsible. She loves her employees very much, and those who really do things for the company have the most weight in her mind. There is a classic case about her-"You hit my employees, I will bankrupt you!"
According to reports, once, a Gree warehouse employee found that the supplier’s goods had Because of the quality problem, the product was rejected and requested to be returned. The supplier was so angry that he hired someone to beat the employee, and the employee’s leader reacted indifferently to the incident. Dong Mingzhu was furious when he learned of the incident and immediately said that he would stop cooperating with the supplier. At the same time, the direct leader of the beaten employee was removed and punished.
Being able to care for a grassroots employee in this way will naturally win the sincerity of the employees and be willing to dedicate the greatest work enthusiasm to the company. Dong Mingzhu once said frankly, "I am not afraid of foreign companies digging for people", the company loves employees, employees will love the company, this is her confidence.
2. The interests of employees are above all else
As early as 2018, Dong Mingzhu said that he should pay 28 billion out of his pocket and give Gree’s 80,000 employees a suite. At that time, as soon as the news came out, it immediately caused a huge sensation, and many netizens thought it was just her whimsical rhetoric.
Just when people question her, she has started to build a community for employees, and has built a lot of basic public facilities in the community. Gree's first batch of talent apartments has 3000 sets, in 2021 Can realize occupancy. Today, this seemingly impossible goal has now completed 30% of the total task. She has fulfilled her promise with her practical actions and fulfilled her original aspiration.
Talent is the foundation of an enterprise. In order to keep people's hearts, Dong Mingzhu is willing to solve the worries of employees. As long as employees have ideas, she is willing to help them realize them, so that employees only think about one thing—— How to do a good job. It may take three to five years to achieve the goal of one apartment per person, but for Gree’s long-term development and influence,The meaning is far-reaching.
Dong Mingming
3. The heart is selfless
Dong Mingzhu treats employees with warmth and love. In contrast, she treats her family with a kind of coldness and "six relatives don't recognize" ruthless.
In 1995, the Gree air conditioner sold hot in the market, and the supply of goods in various places was insufficient. Many distributors tried their best to supply the goods. At that time, Dong Mingzhu was the head of the business department. People who had dealt with her knew her personality well, and it was impossible to find her to be accommodating.
So someone found Dong Mingzhu’s brother and promised him a commission of 20,000 to 30,000 for every one million purchases. Her brother came to her and walked through the back door, but she refused. Dong Mingzhu’s family don’t understand and do not violate the law. Why can’t they help their family? Why are they so serious? Because of this, my brother broke off contact with her for 20 years.
However, in Dong Mingzhu's view, this has involved a matter of principle. If he breaks this precedent, how will he manage and lead his people in the future?
"Those who cannot adhere to principles must be selfish. I have no selfishness at all, so I can adhere to principles." Dong Mingzhu once said.
Now, Gree employees, under her leadership, let Gree Electric enter the path of high-quality development, "Gree—Let the world fall in love with made in China", this sentence demonstrates an entrepreneur’s With structure and courage, Dong Mingzhu's contribution to Gree's creation of a world brand is tremendous. "The most pleasant thing in the world is to fight for ideals," Dong Mingzhu wrote Gree's glory and her own life legend with her persistence.
2. Family and country feelings for development
Cao Dewang ,The founder and chairman of Fuyao Group, was born in 1946 in , Fuqing, Fujian. In order to make a living, he planted white fungus, worked as a cook, and worked as a repairman. In 1983, Cao Dewang contracted the special-shaped glass factory in Gaoshan Town, Fuqing City. In 1987, he founded Fuyao Glass Group , which specializes in automobile glass production.
He believes that you must always be grateful when you are a business. This is the driving force behind the development of your business. Wealth is taken from society and should be used in society to achieve the common development of business and society.
Cao Dewang
1. People-oriented, honesty for living
In Cao Dewang's eyes, the capital, machinery, and factory buildings of the enterprise are cold, and only people are living and living. People with warmth are the real lifeblood of an enterprise, and the needs of people are the direction of the enterprise's efforts.
Cao Dewang believes that a company will only be able to do business if it is to "safe bosses, employees, customers, and society". "People-oriented, honesty for a living" is also his original intention of starting a business. And employees are the most critical element of an enterprise and the greatest wealth of an enterprise.
Whether you are a university student, graduate student or international student, you must enter the factory workshop to exercise when entering Fuyao. New managers must participate in military training after they are hired. The purpose is to temper their willpower through rigorous military training. At the same time, the company will "tailor-made" the optimal career development path for each employee based on their interests and expertise.
At present, more than 80% of Fuyao's middle and senior management personnel are selected and trained from the grassroots of the workshop. In order to improve the overall quality of employees, Cao Dewang also established the Fuyao School of Management in the company; in order to improve the technical level, he was willing to spend money to send technicians to famous foreign companies for further study. The "people-oriented" talent training plan allows employees and the company to grow together,A virtuous circle of development has been realized.
2. Deeply cultivate the field and build the spirit of craftsman
In the 1980s, 100% of China's auto glass market relied on imports. Japan sold the originally low-priced auto glass to my country at a high price. This incident deeply stimulated Cao Dewang. The reason why Fuyao chose to make auto glass was to change this situation.
Fuyao has gone through three stages in its development along the way: from being able to do glass to learning to make glass, this is never doing something. After learning to do something, Cao Dewang insisted on doing something and not doing something. During this process, Cao Dewang realized a very simple but easily overlooked truth, that is, a company should do what he likes most and do best in the industry, instead of blooming everywhere and doing everything. Therefore, Fuyao decided to dig deeper into a field, only making auto glass, and taking the road of specialization.
"I only made a piece of glass in 40 years. Am I stupid? I'm not stupid, craftsman spirit, do you understand?" This is Cao Dewang's self-question and answer in an interview with foreign media. If it is not focused on manufacturing now, Fuyao Group may not have such a good development.
Now, 70% of China's automotive glass demand is produced by Fuyao. Taking into account the limited demand in China, Fuyao began to internationalize, and Cao Dewang invested US$1 billion in the global layout to achieve product specialization and market diversification. Many well-known international car companies are his customers. Fuyao has become the world's largest supplier of automotive glass, and Fuyao Group has developed into the pride of the Chinese people.
Cao Dewang
3. Love is boundless and dedicated to society
In 2014, Cao Dewang wrote in his autobiography "The Heart Is Bodhi": Everything I do is It is for the better development of my loyal country!
Cao Dewang is an entrepreneur with a very high vision and pattern.When corporate interests conflict with national interests, he chooses to safeguard national interests.
Before the United States suppressed China, it conducted anti-dumping investigations against more than a dozen Chinese companies, including Fuyao. Therefore, Cao Dewang led the Fuyao team in an arduous struggle, spending hundreds of millions of dollars for several years, just to win the lawsuits in the United States and Canada, and everyone knows that he is fighting for China!
Cao Dewang’s business is flourishing. Because he has always been keen on charity, he does not have much wealth now. In the Hurun rich list announced in 2020, his net worth is Only 16.5 billion yuan, ranking 325th.
Every time the country is in trouble, he will lend a helping hand. When Cao Dewang donated half of his net worth, he said that if an entrepreneur does not have a sense of social responsibility, he is at best a rich man, not an entrepreneur. He spent a lifetime of effort to leave the world's largest glass factory in China. In May 2021, he donated 10 billion yuan to build a university in China. Today, his cumulative donation has exceeded 16 billion yuan.
Cao Dewang said that he did not do business for money, but for the prosperity of the country. He decided to return all the money earned on his hands to society during his lifetime. When others say that he is China's first benevolent, he said that doing charity does not mean donating money, because the ultimate goal of doing charity is to build a harmonious and stable society, caring for employees, and respecting public order, all of which are charity. He believes that China's 's first good is not himself, but Yuan Longping. Yes, the amount of money donated is not a measure of charity, the most important thing is that he has a universal heart.
III. Bringing glory with blood
Ren Zhengfei , Huawei Group founder and president, born in Zhenning County, Guizhou Province in 1944,After graduating from university, he enlisted in the army and became an engineer. Changed business in 1983 and raised 21,000 yuan to establish Huawei in 1987. Ren Zhengfei, who was born in the military, was born with a strong patriotic passion and determination to defend the territory. At that time, he had soberly realized that "technology is the foundation of an enterprise", and he has since embarked on the road of entrepreneurship.
"Those who do nothing are not enough for a certain time. Those who do not pursue the overall situation are not enough for a certain area." Ren Zhengfei has a long-term vision. He believes that entrepreneurs must be able to judge the situation with a global vision and a long-term perspective. If you are not keen on development trends, you will not be able to grasp the future of the enterprise.
Ren Zhengfei
1. At any cost to attract talents
Ren Zhengfei has a and is good at short board theory . The short boards are then put together with other people's long boards. The wooden barrel gathers all the long boards and becomes a high barrel.
Ren Zhengfei believes that people have their own strengths, so he does not pursue perfect people, but prefers people with "long board". He attaches great importance to talents and is willing to spend money to attract talents. In order to create the future of Huawei, Huawei and West University of Technology jointly opened the Hongmeng Ecological Class. Then, they offered a million annual salary to compete with Tencent for the talented teenager Zuo Pengfei .
In order to get rid of the control of foreign capital and to motivate employees, Huawei chose not to go public, but internally set up virtual stock to distribute the shares to the majority of employees, but Ren Zhengfei has repeatedly diluted his own shares , His current shares are even less than 1%. Because Huawei is willing to treat its employees preferentially with benefits and remuneration, Huawei has gathered talents from all over the world, so it can achieve a series of impressive results.
"Anything that can be done with money is actually not difficult",Obviously we can keep talents with money and treatment. Why wait until the talents are gone, and then we spend a higher price to buy the products developed by them? Looking at the current well-known experts in the semiconductor field in the United States, half of them are from China. It is not that we have no talents, but that we have not retained talents.
Today, Huawei has built a very strong technical team. Huawei has more than 10,000 Ph.Ds. There are even many Russian scientists. This team has grown from the original number 100 and has now exceeded 20 The scale of ten thousand people. At Huawei, there are more than 10,000 people with an annual salary of more than 1 million, and more than 1,000 people with an annual salary of more than 5 million. Although the number of personnel has increased tens of thousands of times, Ren Zhengfei still sticks to his original intention and treats talents well to ensure that the core of the team is not lost. This team established by Huawei also showed strong strength in the later Huawei Wuhan anti-epidemic.
Ren Zhengfei used both spiritual and material awards to keep Huawei's scientific research team in a state of "youth". Huawei's strategic deployment of talents at all costs and eagerness for talents is still fruitful.
Ren Zhengfei
2. Choosing people to make a big deal
Huawei has a 34-year history since its establishment. As the founder of Huawei, Ren Zhengfei led Huawei from an unknown Small manufacturers have now developed into a world-renowned company. Ren Zhengfei and his employees have overcome obstacles along the way, broke through numerous difficulties, and completed one after another scientific and technological achievements. Especially in the field of communications, 5G technology is ahead of the rest of the world.
Ren Zhengfei, out of his love for the communications industry, devoted all his attention to the product to achieve the ultimate. In recent years, the international technological competition has intensified, and Huawei’s outstanding performance has laid down his prestige in the industry. Ren Zhengfei and Huawei have allowed the Chinese people to see how important the core technology is to us! Imagine that if our banking system uses all American computers and American chips, then as long as Americans press a button, everyone’s bank deposit figures will be gone.What are the consequences of that?
With the joint efforts of Huawei people, Huawei has been able to develop its own chips in just 30 years. Huawei’s self-developed chip Kirin has become the world’s top three chips. Qualcomm's chip is comparable. In addition, Huawei has led the world in 5G communication technology; Huawei holds the most 5G technology patents, and truly has the right to speak in 5G technology.
According to reports: “In China, Huawei’s R&D expenditure is as high as 89.6 billion. Among the Big Three, Alibaba has 30,000 employees, Baidu 50,000, and Tencent about 30,000, which add up to 110,000. However, Huawei’s global employees But there are 170,000. Alibaba’s profits are 23.4 billion, Tencent’s 24.2 billion, Baidu’s 10.5 billion, and the total profit is more than 58 billion. However, 70% of them were taken away by foreigners. Since 2000, Huawei has earned back China’s money from abroad. Up to 1.39 trillion."
Huawei is a technology company, and the level of technology can represent the true strength of a country. In China, many companies can do without, but Huawei cannot be replaced. Huawei is a 100% Chinese company. The reason why Huawei is called Huawei is to take the meaning of "China is promising." It is the first private technology company in China's history to enter the world's top 100. Huawei, it is already the pride and pride of the Chinese people!
3. Compose a chapter with life
Ren Zhengfei, as an excellent entrepreneur, is not the richest entrepreneur. His contribution is not limited to how much profit Huawei operates, but he The results of the business have had a profound impact on the people of the country and the people of the world.
From the Meng Wanzhou incident in 2018 to a series of incidents in which the United States announced sanctions on Huawei in 2019, a storm of turbulent waves hit Huawei. At that time, Chinese people were worried about Huawei's situation. Under the pressure of malicious sanctions from the US, especially ZTE ,Even after spending billions of dollars to get out, he is still in a state of semi-shock. As long as the core technology is in the hands of others, we will be stuck in the neck at any time and cannot move. Just as people were deeply confused and desperate, on May 16, 2019, Huawei HiSilicon issued an open letter announcing that as Huawei's "spare tire" chip-Kirin will be turned right now! And the Kirin chip directly entered the high-end market as soon as it was launched. At this dark moment, Huawei's Kirin turned the tide and broke the situation smoothly! The whole country rejoiced for a while! Huawei's victory over the technical blockade of the United States has allowed the Chinese people to build confidence in leading technology in their hearts.
Meng Wanzhou
After Meng Wanzhou was arrested, the United States had negotiated with Huawei: "As long as you hand over 5G technology, you can let people out." Ren Zhengfei replied at that time, " I thought that if we arrested one of our family members, we would drop it?” Why is a Huawei Group’s CFO arrested and Huawei is not in trouble? Because when researching 5g technology, Huawei has made sufficient plans and thought about all the worst results at that time. Ren Zhengfei is a person with "no me in his heart". He has already planned to not see his daughter for the rest of his life. For the future of Huawei, he is ready to sacrifice himself at any time.
The president of a private technology company led the company's employees to dare to face the sanctions of world powers. What courage and ambition is needed for this? Ren Zhengfei said: "If you dare to think and do, you must be brave to be alone. Not vulgar or mediocre, to be a world-class enterprise, this is the fundamental way to enrich your life." Huawei shocked the world with strength, and Ren Zhengfei used his structure and realm to reach the pinnacle of the most glorious life and career!
Conclusion: In the new era, the high-quality development of China's economy has brought many development opportunities and challenges to the development of small and medium-sized enterprises. However, the competition of enterprises is ultimately the competition of talents. If you want to build a century-old enterprise, you must have a team of talents who can take on great responsibilities. "President Charisma" tells us that a truly powerful company does not rely on the strength of one person, nor the wisdom of one person, but the efforts of everyone. The era of fighting alone has passed.What the boss has to do is to unite people's hearts, unite their efforts, and fight effective organizational warfare. The profit-seeking behavior of the enterprise is understandable, but "the pattern determines the outcome", I believe that as long as the boss has employees, enterprise, country, business wisdom in his mind, and understands the choice of interests, he will be able to grow his career and grow himself A different kind of charming president.
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