Due to the increasingly complex environment of e-commerce rights protection, e-commerce platforms are less and less supportive of brand rights protection, leading to many brands now looking for third-party price control companies to help themselves. Channel control to solve the problems of vicious low prices, fakes, and .
And third-party price control companies are service-oriented companies. There is a question of how much they charge. I can share with you.
Let me first talk about the dimensions of the reference price of the rights protection company
1. Number of brands/number of product SKUs;
2. What are the control platforms;
3. Frequency of control (once/twice/three times a week) /Once every two weeks);
4. Difficulty in control (judging the status of existing links, the proportion of difficult links);
5. Whether there are special needs.
All of the above will affect the judgment of the third-party price control company on the price.
However, it is worth mentioning that common third-party price control companies quote prices based on experience. The quotation actually lacks a basis, and the verbal quotation is not rigorous in a sense.
Here you can recommend the quotation system of the company Wuxin Network. Their quotation comes from their accounting table. This table is quite powerful. There are many size formulas in it, based on labor cost, number of links, platform, control frequency, etc. Two quotations are calculated, one is the cost price and the other is the standard price. As the name suggests, the cost price is not profitable. If you can cooperate at this price, it is estimated that the relationship between the two companies will not be bad.
Back to the topic, here are also suggestions for brands. How to accurately give third-party price control companies their own control requirements and standards is very important. From my six years of experience, I have encountered slaughtered brands. Don’t have too many squares. There are many 20,000 brand squares that can be used for one year. Because they don’t understand the market, they eventually spent 40,000 or even 60,000 to cooperate. The effect of the final release is so-so,I ran to ask the price control company what was going on, and they told you that the money you gave was less, and you have to add more money to achieve the best effect. In this way, I was deceived for another year~ and waited until the third year. Find another price control company to find out, oh, I really am a ***? !
There are a few suggestions:
1. Number of brands/number of product SKUs (the brand side has to do a self-assessment here, whether it is a brand or a specific SKU product, there are actually key and non-key differences, while the brand side The main control must be the key products, and the non-key products can be appropriately lowered. After all, dealers should be given some room for operation, and the key products should be controlled. When all products are divided into this way, if the proportion is appropriate, The cost can generally be reduced by about 25%)
2. Controlling the platform (It is really difficult for a certain platform to make an effect at present. It is actually not very effective to spend a lot of money on it. The suggestion is really unnecessary, and the processing requirements can be appropriately reduced. Because the third-party price control company’s quotation for this platform is still relatively high, generally higher than Taobao’s quotation. When the control investment and the effect return are not proportional, it is still recommended to reduce the control requirements of this type of platform, including some Pinhe a fish)
3. Frequency of control (As an insider of the price control company, it is recommended that the general brand is only once a week, and twice a week is enough. Any more is a waste. Because of screening Links, notifications, and complaints all require time, and the processing of the connection also has an interval of time. If it exceeds twice a week, do it properly for nothing, because the results of the previous round of processing have not come out. If you continue to do it again, it is not for nothing
4. Whether there are special needs (this depends on the situation, for example, some brands have to do distribution, or product links are very few, it is possible to do a limited type of cooperation, there is no need to use the conventional all-inclusive cooperation, because some If the service is not used, it would be a waste. And limited cooperation, the general price control company will give a certain amount, successful only count, unsuccessful not count, in fact, it is very cost-effective.)
.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-